In the latest edition of the J.D. Power Website Evaluation Study, Chevy was ranked slightly above the segment average, indicating that the Bow Tie brand’s website is better than average at providing a good customer experience.
According to the J.D. Power U.S. Manufacturer Summer 2023 Website Evaluation Study, Chevy was ranked ninth overall with a score of 718 out of 1,000 in the mass-market segment. This places the Bow Tie brand between Toyota and Chrysler, which each earned a score of 719 and 718, respectively. Fellow GM brands GMC and Buick placed second and sixteenth overall, respectively, with scores of 729 and 689.
It’s worth noting that the segment average was 713, while Ford and Volkswagen were placed at the bottom with scores of 684 and 683, respectively.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” J.D. Power Digital Solutions Director Jon Sundberg was quoted as saying. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
For reference, the first rendition of this study was released in 1999, has been issued on a semi-annual basis since, and examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 10,202 new-vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Summer 2023 edition, responses were fielded between April 2023 and May 2023.
These responses were focused primarily on four key metrics. Listed in order of importance, these metrics include: information / content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.