mobile-menu-icon
GM Authority

Chevy Camaro Sales Claw Back Market Share During Q2 2023

Chevy Camaro sales increased in the United States, Canada, and Mexico during the second quarter of 2023. There were a handful of deliveries in Brazil and Colombia.

Chevrolet Camaro Sales - Q2 2023 - United States

In the United States, Chevrolet Camaro deliveries totaled 9,557 units in Q2 2023, an increase of about 110 percent compared to 4,545 units sold in Q2 2022.

In the first six months of the year, Camaro sales increased about 54 percent to 17,337 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CAMARO +110.28% 9,557 4,545 +54.04% 17,337 11,255

Chevrolet Camaro Sales - Q2 2023 - Canada

In Canada, Chevrolet Camaro deliveries totaled 562 units in Q2 2023, an increase of about 69 percent compared to 332 units sold in Q2 2022.

In the first six months of the year, Camaro sales increased about 54 percent to 914 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CAMARO +69.27% 562 332 +53.87% 914 594

Chevrolet Camaro Sales - Q2 2023 - Mexico

In Mexico, Chevrolet Camaro deliveries totaled 29 units in Q2 2023, an increase of about 142 percent compared to 12 units sold in Q2 2022.

In the first six months of the year, Camaro sales increased about 205 percent to 61 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CAMARO +141.67% 29 12 +205.00% 61 20

Chevrolet Camaro Sales - Q2 2023 - Brazil

In Brazil, Chevrolet Camaro deliveries totaled 8 units in Q2 2023, a decrease of about 64 percent compared to 22 units sold in Q2 2022.

In the first six months of the year, Camaro sales decreased about 41 percent to 17 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CAMARO -63.64% 8 22 -41.38% 17 29

Chevrolet Camaro Sales - Q2 2023 - Colombia

In Colombia, Chevrolet Camaro deliveries totaled 10 units in Q2 2023, an increase of about 25 percent compared to 8 units sold in Q2 2022.

In the first six months of the year, Camaro sales increased about 67 percent to 20 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CAMARO +25.00% 10 8 +66.67% 20 12

Shown here is the 2023 Chevy Camaro SS convertible as the official Indy 500 pace car. A next-generation Camaro is on the way following the 2024 model year.

Competitive Sales Comparison (USA)

While Chevy Camaro sales kept the Bow Tie’s muscle car in third place in its segment when ranked by sales volume during the second quarter of 2023, it was the only model to post a gain in sales and market share. The Dodge Challenger charged to the front in spite of an 11 percent slip in sales to 12,904 units, followed by the Ford Mustang (see running Mustang sales numbers) with a 12 percent slide to 10,760 units. Camaro sales jump 110 percent to 9,557 units and within about 1.2K deliveries of the ‘Stang.

Sales Numbers - Two-Door Muscle Cars - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
DODGE CHALLENGER -11.36% 12,904 14,558 39% 46% -5.48% 24,275 25,682
FORD MUSTANG -12.22% 10,760 12,258 32% 39% -2.95% 25,471 26,244
CHEVROLET CAMARO +110.28% 9,557 4,545 29% 14% +54.04% 17,337 11,255
TOTAL +5.93% 33,221 31,361 +6.18% 67,083 63,181

From a segment share standpoint, the Camaro posted a 29 percent share, up a healthy 15 percentage points year-over-year. The Challenger held a 39 percent segment share, while the Mustang posted a 32 percent share, each down seven percentage points.

The two-door muscle car segment grew six percent to 33,221 units during Q2 2023, meaning Camaro sales significantly outperformed the segment average.

For reference, we provide sales results for the expanded mainstream two-door sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
DODGE CHALLENGER -11.36% 12,904 14,558 32% 40% -5.48% 24,275 25,682
FORD MUSTANG -12.22% 10,760 12,258 26% 34% -2.95% 25,471 26,244
CHEVROLET CAMARO +110.28% 9,557 4,545 23% 13% +54.04% 17,337 11,255
TOYOTA 86 +10.45% 3,225 2,920 8% 8% -14.80% 5,263 6,177
MAZDA MX-5 MIATA +144.60% 2,923 1,195 7% 3% +96.89% 5,513 2,800
SUBARU BRZ +171.07% 1,527 563 4% 2% +51.05% 2,512 1,663
TOTAL +13.48% 40,896 36,039 +8.87% 80,371 73,821

While the Camaro remained in third place in this expanded segment with a 23 percent share, up 10 percentage points, it still moved nearly 1.9K more units than the remaining three competitors combined.

The mainstream two-door sports car segment grew 13 percent to 40,896 units during Q2 2023, meaning Camaro sales significantly outperformed the segment average in this expanded segment.

The GM Authority Take

Chevy Camaro sales took the second quarter of 2022 by storm, posting a 110 percent increase in sales and a 29 percent segment, remaining third in its segment. Even so, the Camaro was the only one to post a gain in segment share, thereby narrowing the gap on its two foremost rivals, the Ford Mustang and Dodge Challenger.

Additionally, the Camaro beat out additional competitors like the Toyota 86, Mazda MX-5 Miata, and Subaru BRZ. The shortness of this expanded list shows the diminutive size of this segment.

No matter how you spin it, the results are pretty good for a car that’s about to be discontinued.

2024 Chevy Camaro SS Collector’s Edition

About Chevy Camaro

The 2024 Chevy Camaro will arrive this fall as the ninth and final model year of the current sixth generation, featuring a pair of special-edition variants. These include the 2024 Chevy Camaro ZL1 Garage 56 Edition, as well as the 2024 Chevy Camaro ZL1 Collector’s Edition. Both will offer their own unique content and varying levels of exclusivity. The Collector’s Edition will be offered on all trim levels, but only the ZL1 can be ordered with the Panther Black Matte paint, the first matte paint option ever offered on the Camaro.

A boatload of other changes for the 2024 Camaro include dropping two paint colors, the Shock and Steel Edition package, the lowered suspension package and the sway bar package, the 20-Inch Caliente wheels, the base 1LS trim level, and the turbo 2.0L LTG engine.

In March GM hinted that a next-generation Chevy Camaro will follow the 2024 model year to keep the nameplate alive.

2024 Chevy Camaro ZL1 Garage 56 Edition

We expect Camaro sales to continue improving in the time leading up to the current model’s demise, potentially thanks to buyers looking to grab their own special edition model to enjoy now and/or sell later for a profit, and those who want the final model year of the Camaro’s sixth generation, itself the last Camaro powered by an internal combustion engine. Alas, a whose bunch of issues caused GM to drop the Chevy Camaro, as 2024 will be the final production year of the current Camaro.

About The Numbers

[nggallery id=1219] [nggallery id=1049] [nggallery id=839] [nggallery id=807] [nggallery id=730] [nggallery id=809] [nggallery id=721]

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Possible panic buying? Get ’em while you still can. Sales aren’t that bad for the segment.

    Reply
    1. Maybe more panic buying might extend the life of this vehicle past Jan 2024, although I seriously doubt it.

      Reply
  2. I still think the Camaro SS and ZL1 are still the best looking compared to the Challenger and Mustang. The Camaro looks even better when they are lowered in my opinion. Such a great performance car for the price (MSRP). Imagine how many more they would have sold if dealers didn’t mark them up, GM produced more and the interest rates were at the level when Trump was in office. It’s impossible to find a SS 1LE or Zl1 coupe for sticker in California, and I have been looking. It’s going to be even harder to buy one next year. Looks like I have to go the used route.

    Reply
    1. The Camaro would have never come back in 2010 without Bob Lutz influence at GM. He helped GM restore the product lineup, it’s a shame he retired shortly after the Camaro was reintroduced. Gen 6 was a big improvement, much better handling and drivetrain. 1LE option is the real deal. Gen 7 in 2022 would have been the obvious time to update the fascias, drivetrain and interior to remain competitive. Cadillac is updating the CT4 & CT5 on the Alpha chassis this coming year, in the Lansing Grand River plant where the Camaro is assembled. I doubt Caddy going to sell that many, so keeping the Camaro production going for the next few model years would have made sense.

      Reply
  3. Since it was introduced in 2016 the Camaro has had 1 and 1/2 face lifts, a transmission swap (8 to 10 speed in higher trim levels) and absolutely NO HP/TQ increases. Yet its cross town rival has had HP/TQ bumps 4 times since its redesign was introduced! Such a shame on what is a truly perfect driving and handling sports car.

    SS should have been bumped up to 500 HP/TQ
    ZL1 should have had the LT5 dropped into it for 755HP/715TQ

    Reply
  4. No way gm will even attempt to meet demand in the shortened 24 model year. They have ignored the car since the Gen 6 introduction., great car. Sad end to Camaro, again. Big mistake.

    Reply
  5. Chevrolet failed the give buyers what they wanted. Like Challenger, the successful previous generation was larger with a more mean, retro vibe. Also, GM failed at special packages which has been a winner for Dodge. A special Trans Am or Firebird edition would have attracted a segment of Dodge buyers.

    Reply
    1. Pontiac has been defunct since 2010. A Firebird or Trans Am (from GM) was never, ever going to happen. If you want one of these, go to Trans Am Depot and they will build you one. They build top notch cars, but make certain that you bring a loaded wallet. $$$

      Reply
    2. People wanted a car they can see out of and a somewhat usable back seat and trunk.

      Reply
      1. Pony cars have never been the epitome of comfort and usable space. If you are looking for a comfortable back seat and a trunk that can haul six sets of golf clubs and five suitcases, there are plenty of Ford LTD wagons out there for sale. As far as the “vision problem”, that is subjective. I bought my 5th Gen SS new in ’11 and have never had vision issues or run out of trunk space, but everyone is different. Perhaps you should make an appointment with your optometrist. Best of luck.

        Reply
  6. Sadly, Barra and her crew have allowed one of the most iconic vehicles (across all brands) to fade into obscurity because it didn’t fit into their agenda. They are more focused on producing boring and forgettable CUV’s and EV’s that line the pockets of Xi Jinping and the CCP. Performance cars have very little room in Barra’s lineup and the Corvette takes precedence, so the Camaro had to go. The 6th Gen has been trudging along since 2016 with very little in terms of updates and next to no advertising to get potential buyers excited for the vehicle. Meanwhile, Ford and Dodge have been pulling out all of the stops on the Mustang and Challenger, thus giving their fans nonstop excitement.

    As a lifelong GM fan and both a Camaro SS & C7 GS owner, the brand is going in a direction that is quite mediocre and disheartening. Just my $.02.

    Reply
  7. GM should have presented a contest, $50,000, among car lovers for the next design of the Camaro. I’ve seen some outstanding renderings of some possible Camaros that I would buy in a heart beat.

    And if GM wants to see a surge in final sales for the Camaro, then it’s simple. Just update the price and build site for the 2024 Camaro and then hold onto your racing hats!

    Many times, I wonder who is in charge of generating and producing the cars America wants and love to drive.

    Reply
  8. Availability!!! No Camaros are available for sale, dealers want more! Can’t get them. Sad to see an American icon neglected once again, when will they learn? 4 dr rice wagons aren’t real performance cars, Dodge has been peddling the same old Challenger since 2008 with very few updates. Marketing kept it alive, something GM has overlooked. I’ve owned five, I would sell my 22, but I’m afraid I can’t get a 24 model. The design packages are waste, decals don’t make a performance car. That’s all GM is fixated on in the options list, who makes these decisions? A 20 something year old, i hope they don’t put them in charge of the Corvette. GM needs more real product people, that have a pulse for the market place. Another Bob Lutz or John DeLorean would be just what the General needs to stay competitive. Making GM a leader, not a follower in the 21st century.

    Reply
  9. Ordered a 2024 2SS Convertible, 6spd manual , dual mode exhaust.
    IMO, a better, more practical choice than a C8 Stingray.
    Why?
    1) Better looking; especially from the rear view.
    2) Available 6spd manual. Not locked into an automatic tranny.
    3) True, soft fabric convertible top.
    4) Front engine packaging makes for easier servicing and mods.
    5) Significantly lower price.
    6) Not as fast, but 2SS can for sure get you locked up. Sounds phenomenal with Dual Mode exhaust.
    7) Cheaper to insure.
    8) ZL-1 a bargain vs. Z06, and it sounds better , too. Z06 faster, but ZL-1 no slouch and with 1LE, handles extremely well.

    Reply
    1. I ordered a 2023 2SS in April. When texting with chevrolet.com in June they told me order had not yet been accepted. Keeping my fingers crossed order be accepted and not forced into a more expensive 2024… Geez Lansing Assembly only have Camaro and Caddy’s to build. Seems like they can squeeze us in.

      Reply
  10. It’s almost as if the Camaro has always been in demand but supply chain problems, computer chip shortages, practically non-existent allocations to many dealerships resulted in decreased production that correspondingly brought lower sales over the last 2-3 years.
    There hasn’t really been much Camaros on the lot in the entire Toronto region in months, and absolutely zero that are manual transmission. They all get snapped up within days, while customers in other dealerships are waiting 1-2 years just to get an allocation to get their car built.

    Reply
  11. History tells us the only time the Camaro sold allot was during periods of high inflation caused by an incompetent Democrat president with an embarrassing family.

    Reply

Leave a comment

Cancel