General Motors’ premium brand, Buick, was ranked well below average in the most recent edition of the J.D. Power Website Evaluation Study, indicating that the Tri-Shield’s website needs work in order to provide customers a quality experience.
According to the J.D. Power U.S. Manufacturer Summer 2023 Website Evaluation Study, Buick was ranked sixteenth overall with a score of 689 out of 1,000 in the mass-market segment. This places the brand between rivals Hyundai and Ford, which each earned a score of 693 and 684, respectively. Fellow GM brands GMC and Chevy placed second and ninth overall, respectively, with scores of 718 and 689, respectively.
Notably, the segment average was 713, while Ford and Volkswagen were placed at the bottom with scores of 684 and 683, respectively. This means that Buick was listed very close to the bottom of the list.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” J.D. Power Digital Solutions Director Jon Sundberg was quoted as saying. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
For reference, the first rendition of this study was released in 1999, has been issued on a semi-annual basis since, and examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 10,202 new-vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Summer 2023 edition, responses were fielded between April 2023 and May 2023.
These responses were focused primarily on four key metrics. Listed in order of importance, these metrics include: information / content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.
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Comments
I think is due to most of there vehicles are made in Mexico China and Korea. Cheep labor means big profits. Cooperate greed at its best.
“cheep” labor? “cooperate” greed? Ignorance at its’ best.
Hi
My family has been Buick buyers since the 30s. I have been since the early 70s and bigger yet I told GM cars and trucks since the mid 80s. You want to know the bottom line on why Buick doesnt have the numbers. The big people at GM decided to drop regular cars. They say they were not selling I can tell you they were until they decided not to push them. The leaders of the company thought they knew what was best for the customer well they got what what they did. It sucks because Buick has better quality then most any car out there. I still have a 2003 Buick LeSabre . Best engine ever made. I also solde until I retired not only did I buy but sold I put my money where my mouth was.
The corporate logic says why sell a car when an SUV fetches $7,000 more? GM is getting laughable examples–Trax & Envista–but I always point to CX-3, Kona, F IU at 500 X.
And Americans have fallen for the Sport Utility Vehicle/Crossover scam. Envista is a slightly raised sedan with hatchback. Trax is a slightly raised station wagon and, because GM knows recession is coming, these vehicles will now be sold old school cheap.
I’m one of those Millennials who hate SUV and love sedans and wagons like Tour X but my friends all have Honda CR-V and think Rav 4 is far cooler then Regal.
I’ve nearly given up on Buick. Like Envision but have reservations about Chinese ethnic cleansing. Can’t figure out why I’d buy Envista when Civic does it better. Will probably end up with a VW Golf Wagon or hatchwith my friends asking why? Maybe a Mazda 3 hatch. GM refuses to produce body styles I like.
To reinforce your overall comment, two words: Honda Accord.
The Honda Accord (and various other POPULAR sedans) should be target #1 at GM, but the idiots at the top are convinced that sedans don’t sell. Ugh.
They have Ram, Dodge and Jeep ranked ahead of even Toyota…is this early April fools or something.
The article refers to an evaluation of Buick’s web site not the quality of their vehicles.
Correct and I would never buy a Dodge or Ram.
Who buys a vehicle based upon the quality of a website?
I’ve read a lot of these reports, and the reasons for downgrading a car are laughable. didn’t like the knobs or buttons on a car? who are they asking their opinion,old people??
I think they’re referring to Buick’s website not their vehicles.
Their website still includes a financing deal for the 2022 Encore; shows the 2023 Encore GX AND the 2024 Encore GX; doesn’t show the 2024 Encore GX under “Avenir Line”; and still has a category called “Legacy Vehicles” including the Cascada, Regal, and LaCrosse. No wonder the website is rated low.
It’s all about product and design. Buick is slipping.
My sister is in the market to lease a new car. She’s always had GM products, but now she wants a hybrid.
The links to the various vehicles she’s interested in: Toyotas and Hondas, with consideration of a Ford Escape in the background. Obviously she’s going to walk away from GM after dozens of GM vehicles, including many Buicks.
Great way to chase yet another life-long GM person from my family.
But you Mary fans, go praise the infallible Mary some more.
Good thing I don’t buy a vehicle based on its website.
Yes the basics need to be there (product, pricing/configuration, inventory) and it needs to work (accurate inventory!). But a trendy website doesn’t matter when you’re actually driving the vehicle.
Perhaps is was written in Chinese or Korean since almost all their vehicles come from there.