Right in the middle of the commercial rollout of Chevrolet‘s new compact pickup in major Latin American markets, General Motors has just officially launched the all-new 2024 Chevy Montana in Ecuador.
The automaker’s Ecuadorian subsidiary launched the all-new 2024 Chevy Montana to strengthen the Bow Tie brand’s portfolio in the local market of that country, where it is a sales leader and offers one of the most extensive pickup lineups internationally. As such, the new 2024 Montana joins the current Chevy D-Max, Colorado and Silverado by introducing a new concept in the compact pickup segment.
“The new Chevrolet Montana stands out for its innovative concept that responds to customer expectations with a proposal adapted to the new habits, values and needs of the consumer,” said Commercial Director of GM Ecuador, Marcus Oliveira. “Montana arrives to complement our value offer, serving a market segment in which we were not present and in which we identified great growth potential,” he added.
In particular, the all-new 2024 Chevy Montana arrives in Ecuador with a unique configuration tailored specifically to suit the needs of that country’s customers, consisting of the range-topping Premier and equipped with a five-speed manual transmission – a rare feature for this trim level. Said transmission is combined with the 1.2L turbocharged engine that develops 132 horsepower and 155 pound-feet of torque.
In addition, the 2024 Chevy Montana comes standard with a full suite of technology and safety features, while introducing an unprecedented proposition to the Ecuadorian pickup market by combining its high fuel efficiency with a flexible cargo bed. This was designed as a giant 874-liter or 30.9-cubic-foot trunk and includes a waterproof tonneau cover, along with the Multi-Board cargo bed organizer accessory.
The all-new 2024 Chevy Montana is now available for sale in the brand’s official dealer network in Ecuador, officially inaugurating the four-door compact pickup segment in that country – where none of its rivals has a market presence. The Montana units for the Ecuadorian market are imported from the GM São Caetano do Sul plant in Brazil. Here is the price of the only version offered in Ecuador:
- 2024 Montana Premier MT: $26,999 USD, the official currency in Ecuador
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Comments
USA market really needs this truck GM !!!
Not really it is smaller than the Maverick. Look at the Skateboard for bed size. It is worthless to haul things in America.
Not so sure of that , look at the original mini trucks in the US/ Canada, Chevy LUV, Ford Courier, Nissan Hardbody, Toyota, These were all smaller than the new Montana, offered only rear drive and sold like hotcakes.
In Canada when the spark was available in the last gen , they sold extremely well and were everywhere.
The Montana would be great as a small Urban/ City runabout like the original mini trucks.
The question is not whether there is demand, its whether gm can make it profitably and build enough to meet demand.
I think this vehicle should have been a part of the American market also. Depending on one’s needs, it’s a very practical vehicle to own. It seems to me that GM is involved in making vehicles just for other countries, because as far as I can tell, any vehicle GM launches in another country never hits the streets of America. What’s the deal with that ?