The automaker’s luxury brand announced that it has begun receiving the first pre-orders for the new 2024 Cadillac Lyriq in the Middle East, specifically with the United Arab Emirates and Kuwait as the first countries in the region to receive the crossover. Cadillac opened the pre-sale period for the 2024 Lyriq in those markets on July 10th, with a special launch edition dubbed ‘Al Awael’ which translates to “the firsts.”
“Our journey to an all-electric future starts now, with the epitome of sophistication, the exquisite Lyriq,” said Managing Director, Cadillac International Operations and Cadillac Middle East, Kristian Aquilina. “With Lyriq Al Awael, the first electric vehicle to reach our region, we invite loyalists, pioneers and optimists to inaugurate the new era of luxury electric mobility and lead the way forward,” he added.
In particular, the new 2024 Cadillac Lyriq Al Awael for the Middle East is a unique configuration equivalent to the North American Sport trim level with AWD. The main distinguishing features of the 2024 Lyriq Al Awael are the blacked-out overall trim, diamond-cut triangular pattern grille and “flying wing” lighting, as well as the Oxford Stone-colored interior with Garnet accents and perforated leather seats.
In addition, the 2024 Cadillac Lyriq Al Awael will be available exclusively in the Celestial Metallic paint color with a black panoramic moonroof, exclusive badging and two 22-inch wheel options – including an all-new design. A 12-module Ultium Battery pack is paired with two Ultium Drive motors that produce a combined 500 horsepower and 450 pound-feet of torque, while driving range is rated at 494 kilometers or 307 miles.
The new 2024 Cadillac Lyriq Al Awael is available to order in the Middle East, where a limited number of orders will be accepted ahead of the official launch of Cadillac’s electric crossover in Southwest Asian countries in the second half of the year. Lyriq units for that region will be manufactured at the GM Spring Hill plant in Tennessee, in charge of supplying North America and other auxiliary international Cadillac markets.