General Motors has named Hector Villarreal as the new president and CEO of GM Korea, marking a notable change in leadership for the company’s South Korean subsidiary.
The automaker has just announced that as of August 1st, Hector Villarreal will take over as the new president and CEO of GM Korea, replacing Roberto Rempel who just completed one year in the position and has decided to retire from the company after almost 40 years of service at GM. Villarreal was promoted to leadership of the South Korean business from his current position as vice president of vehicle sales, service and marketing of GM Mexico.
“Hector comes to the role with the clear expectation to accelerate the transformation journey of the Korea business towards profitable growth by building on the meaningful progress made under Roberto’s leadership,” said GM Senior Vice President and President GM International, Shilpan Amin. “I am confident Hector will lead GM Korea to a next phase of transformation with a well-defined brand strategy to increase the presence in domestic market while maximizing production output of global products,” he added.
Hector Villarreal returns to South Korea to lead GM operations in that country where the executive had already held the position of vice president of planning and program management between 2012 and 2015. This previous experience at GM Korea makes him highly familiar with market dynamics and the business environment, while showing a proven track record of driving business growth and developing multi-brand strategies.
Hector Villarreal began his career at GM Mexico in 1990, as a manufacturing project engineer at the Ramos Arizpe plant. Since then, he has held leadership positions both in the Latin country and internationally, including various positions in product planning and executive experiences leading GM operations in Uzbekistan, Russia and Southeast Asia. Since September 2022, he has been responsible for the commercial strategy of Chevrolet, GMC, Buick and Cadillac in Mexico.
“I’m extremely thrilled at this opportunity to lead a very talented team in Korea. The team has been making great progress turning around the business amid the pandemic and uncertainty of automotive industry around the globe,” said Hector Villarreal. “The recent success of Chevrolet Trax Crossover is now a global benchmark for GM, and I am very confident we can continue this success by opening a new chapter for the business in GM Korea,” he finished.