The results of J.D. Power’s 2023 U.S. Initial Quality Study are in, and GMC is near the top of the list, placing high among a total of 33 car brands studied. All four of GM’s U.S. brands placed well on the list. However, according to J.D. Power, the average number of problems per vehicle reported across the auto industry has risen over the last several years.
The latest J.D. Power U.S. Initial Quality Study was based on responses from 93,380 purchasers and lessees of new 2023 model year vehicles. The study was fielded between February and May of 2023, with purchasers and lessees completing the survey early in the ownership period. The study included 223 questions covering nine broad categories, including exterior; interior; powertrain; driving experience; driving assistance; infotainment; seats; features controls and displays; and climate.
Using these survey responses, J.D. Power calculated the average number of problems reported per 100 vehicles. This metric, which J.D. Power refers to as PP100, was then used to determine the initial quality of each vehicle, with a lower PP100 score indicating fewer problems and higher quality.
Looking at the list of ranked auto brands, GMC was sixth among a total of 33 brands studied, scoring 167 PP100. GMC was ranked below Chevy, which scored 166 PP100, and above Porsche, which also scored 167 PP100. Dodge was the top-ranked brand in the study with 140 PP100, followed by Ram in second place with 141 PP100 and Alfa Romeo in third with 143 PP100. The industry average score was 192 PP100.
Notably, GMC’s score worsened slightly compared to the brand’s score in last year’s Initial Quality Study, at which time GMC scored 162 PP100, ranking seventh. Last year’s industry average score was 180 PP100.
J.D. Power notes that new vehicles are becoming increasingly problematic, with the average PP100 score rising a record 30 points in the last two years. This increase in problems is attributed to a number of different factors, including greater usage and penetration of technology, more infotainment system issues, and even cupholders that don’t serve their intended purpose.