For the upcoming 2023 Detroit Auto Show, scheduled to take place in September 2023, GM has committed to attending with a full brand portfolio.
Along with rivals Ford and Stellantis, General Motors has pledged strong support for the forthcoming auto show, and will be participating with its full brand portfolio. In fact, according to officials, multiple vehicle debuts from various automakers have already been confirmed.
“Michigan has been the center of the automotive world for a century, and we will define the future of mobility and electrification,” Michigan Governor Gretchen Whitmer was quoted as saying. “Our economic development efforts, innovative talent programs and strong workforce are helping us bring home thousands of good-paying manufacturing jobs and supply chains of electric vehicles, batteries, chips and other emerging mobility technology. Together, we will continue leading the future as we make it in Michigan.”
For the 2023 iteration of the Detroit Auto Show, also known as the North American International Auto Show (NAIAS), a new Powering Michigan EV Experience indoor track will be featured. This immersive experience will allow visitors to test a wide range of electric vehicles.
“The very nature of how people get from Point A to Point B is changing in ways more profound than at any time since the dawn of the Auto Industry” Detroit Mayor Mike Duggan was quoted as saying. “This year’s Auto Show will reflect this shift and make it clear to the world Detroit continues to be at the forefront of mobility innovation.”
“This year’s show represents the next step in its evolution and in the evolution of the industry itself,” Detroit Auto Show Chairman Thad Szott was quoted as saying. “Automotive technology is changing so rapidly; how do we make people comfortable with it? We’re planning for a show that not only embraces and educates about this new technology, but offers an immersion into it. And with twice the number of brands participating, there’ll be no shortage of engaging with it.”