GM is looking for a new Global Marketing Director, per recent statements made by General Motors CEO Mary Barra. GM’s former Global Marketing Chief, Deborah Wahl, retired in March. Since then, GM has conducted an external search for a replacement.
Wahl left General Motors after being promoted to GM Global CMO in 2019, taking the position left vacant since the departure of Joel Ewanick in 2012. Prior to her promotion to GM Global CMO, Wahl served as Cadillac Chief Marketing Officer since March of 2018. Before signing on with General Motors, Wahl also served as CMO at McDonald’s USA and Chrysler, as well as serving various roles at Toyota, Lexus, and Ford. She has recently been elected to the Board of event management company Beyond Ordinary Events.
According to a recent report from Detroit Free Press, GM CEO Barra addressed vacancy, stating that a search for a replacement is still ongoing. Barra also stated that GM was considering restarting advertising on Twitter, saying “we’re in the process of reimagining marketing. We are in the market to bring in a new head of marketing. I think that’s a good question [regarding Twitter advertising] and will be one of my first questions when this new person joins the GM team, so, I definitely think it’s possible.”
The official GM Twitter account (@GM) recently made its first tweet in eight months after being inactive on the platform since October 27th, 2022. The inactivity coincided with an announcement that GM would halt ad spending on Twitter following purchase of the social media platform by Elon Musk.
“As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising,” GM told CNBC in an emailed statement last year. “Our customer care interactions on Twitter will continue.”
The recent Tweet announced a partnership between GM and Musk’s all-electric vehicle company, Tesla, to allow GM customers access to the Tesla Supercharger Network. Access will open up early next year.