In its 2023 rendition of the U.S. OEM EV App Report, J.D. Power has ranked three GM electric vehicle apps just above average.
According to a report from J.D. Power, three General Motors’ EV mobile apps – myCadillac, myGMC and myChevrolet – were given a ranking of 787, 783, and 775 out of 1,000, respectively. This places the average of GM’s scores, roughly 781, above the industry average, which stood at 741.
“Even though EV app usage has increased over time, the app features EV owners say are most important to them are among those that have the lowest satisfaction,” J.D. Power senior manager of global automotive consulting Jason Norton was quoted as saying. “Manufacturers need to focus on improving the performance of the areas that matter most to EV owners in order to maximize their impact and elevate the user experience.”
It’s worth noting that myChevrolet was rated as a top-performing EV mobile app in J.D. Power’s 2021 rendition.
While compiling the data for this report, J.D. Power found several significant findings:
- Focus on what’s important
- The speed and ease of navigation are the two most important app elements.
- Apps are a big deal
- 59 percent of Tesla owners report that the availability of the smartphone app had at least a moderate effect on their purchase decision.
- Charge ahead
- 68 percent of EV owners report that they use their app at least every other drive to monitor the charging process and viewing their available range.
- Feature desirability is high
- Of the 25 most common app features, 19 are cited as highly desirable by more than 70 percent of EV owners. However, only eight of these features are widely available.
- Help wanted
- A majority of electric owners report that they received help from the dealer or manufacturer in explaining or setting up their smartphone app.
- App connection concerns
- 37 percent of EV owners report that they experienced some type of connection-related problem with their app in the past month.
J.D. Power also found that the usage of these apps is increasing. Additionally, although ICE-powered vehicle owners are increasingly likely to use apps, EV owners are still using apps more often. In fact, almost two-thirds of electric vehicle owners use their brand’s app at last half of the time they drive.