GM Files To Trademark GM Defense Again
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GM has filed to trademark the GM Defense word mark and logo, GM Authority has learned. The name will once again be used in conjunction with General Motors’ military vehicle and technology division.
The trademark was filed on June 7th, 2023 with the United States Patent and Trademark Office (USPTO) and is assigned serial number 98031924. The application carries a Goods and Services description of “Motor vehicles, namely, armored vehicles, personnel carriers, engineering vehicles, ambulances and multi-purpose tactical vehicles, all for military use.”
Notably, GM has abandoned two GM Defense trademark filings made with the USPTO in April of 2018. The two filings included a logo design, as well as a standard character mark.
General Motors formed the GM Defense subsidiary in 1949. The defense company was acquired by General Dynamics in 2003, and later became part of the General Dynamics Land Systems division. GM reestablished the GM Defense military vehicle and technology division in 2017.
General Motors has been actively involved with the U.S. military since World War I, at which time 90 percent of the automaker’s truck production was for the war effort, with 8,500 trucks provided. GM’s military production continued during World War II with over 100 GM plants converted to weapons production, as well as the GM DUKW amphibious landing craft. GM also contributed to military efforts during the Korean War, Vietnam War, and beyond.
GM Defense Infantry Squad Vehicle (ISV)
One of the latest vehicles to come from GM Defense is the new Infantry Squad Vehicle, or ISV, an all-terrain troop transport capable of carrying nine soldiers and their equipment across a variety of terrain. The new GM ISV is based on the Chevy Colorado ZR2, and features 90 percent commercial off-the-shelf parts. In June of 2020, GM was awarded a $214.3 million government contract to mass-produce the GM ISV for the U.S. military.
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OK i cannot hold back any longer, please get some protection for the radiator!…..at least it looks like it needs something there
looking at the picture on a monitor, there’s a mesh screen in front of the radiator
Ok i see it now……thanks!
While the vehicle pictured has that great ‘Mad Max’ movie prop look, it practicality is suspect. It offers not even wet weather protection (unless a tarp option is available). It’s really just a taxi for around base or in areas that are way, way behind the front lines since it affords no kind of troop or vehicle protection. I’m sure GM makes a nice profit on these while government gets a military base taxi.
Mike, you are right about the vulnerability of the vehicle. As I understand the concept, it has to be as light as possible. It is intended to be sling loaded under a fully equipped ( 9 man infantry squad ) blackhawk helicopter.
The idea for the vehicle is, only to transport the squad from a landing zone to the FEBA ( forward edge battle area ) Due to the massive danger posed to helicopters from man pads and other area denial weapons, it has been determined that in order to preserve our air assets the squad and all of it’s warfighting equipment must be dropped off well into the rear area.
In order to get those troops into the fight as fast as possible and to keep them form being exhausted by the travel and weight of gear, this plan and vehicle were conceived.
Yes, they will get wet. Yes, they are vulnerable, but they will move fast and will be reinforced because this vehicle will help to insure the survival of our tactical air assets.
Riven: Well said. A+
I hope the new GM Infantry Squad vehicle has more leg and foot room than the AM General Humvee. Soldiers feet and legs are bigger these days, as they are more into physical fitness. Size 12 and 13 feet are very common.
DAKAR Rally!