General Motors has recently exhibited the capabilities of the recently renovated GM China Advanced Design Center in Shanghai, one of the most important studios for the company’s global advanced design footprint.
The automaker hosted the special event to showcase the increased capabilities of the GM China Advanced Design Center, sharing its progress for the first time since the studio opened in July 2021, following its massive expansion and renovation. Focused exclusively on electric and autonomous vehicles, GM showcased innovative EV designs developed at the Advanced Center for internal research.
“China’s booming electric vehicle market, coupled with consumers’ strong desire for new technologies, has afforded GM’s designers a unique opportunity to revolutionize personal mobility,” said Senior Vice President of GM Global Design, Michael Simcoe, in a statement. “The GM China Advanced Design Center serves as a leading tastemaker for GM’s future products,” he added.
As one of GM’s most modern and technologically advanced design facilities, the GM China Advanced Design Center uses the latest visualization tools and technologies available in the industry to shape the next design trends that can inspire the manufacturer’s vehicle portfolio in the next five to ten years. In fact, the projects on display reflect GM’s approach to designing a new EV architecture.
In particular, one of the projects at the GM China Advanced Design Center is the Proxima – a design project that reinvents the proportions of a future Buick flagship sedan by improving interior spaciousness and elevating ride comfort with new cabin solutions. Proxima meaning “next” in Portuguese and Spanish, its name reflects the studio’s commitment to designing products for the next generation of customers in China and represents its first major achievement toward transforming EV design.
The GM China Advanced Design Center is one of GM’s four Advanced Design Centers around the world, and one of the key pieces supporting the company’s global drive toward an all-electric future. In addition to shaping future design solutions for the Chinese domestic market, the studio also provides valuable insights and progress gained from experiential projects to influence GM’s global design.