More people are currently thinking about buying an EV in 2023 than in 2022, but the increase is relatively slow, according to a recently published study by major data analysis firm J.D. Power.Â
About 26 percent of potential car buyers in 2023 are “very likely” to “consider” buying an electric vehicle, according to the J.D. Power 2023 U.S. Electric Vehicle Consideration (EVC) Study published in June.
This level of “EV purchase consideration” is two percentage points higher than the 24 percent revealed by the same study in 2022. The study notes the number of people who said they are “overall likely” to buy an electric vehicle rose by the same amount, growing from 59 percent in 2022 to 61 percent in 2023.Â
Having more EV models available for purchase has helped increase EV purchase consideration. Among 2023 respondents, 42 percent said an electric vehicle model currently exists that meets their transport requirements. However, the study did not indicate how much this number increased from last year.
The study also delved into reasons for consumer hesitancy to buy an EV. One reason for purchase consideration to grow slowly year-over-year is the drop in gasoline prices, making ICE vehicles more affordable to operate compared to 2022.
The biggest factor limiting increased consumer interest in an EV purchase, however, is lack of public charger availability. Approximately 49 percent of respondents who did not plan to buy an EV said their avoidance of an electric vehicle purchase was motivated by insufficient charging stations.
J.D. Power‘s EV intelligence executive director Stewart Stropp said that “growth in public charging isn’t keeping pace with the rising number of EVs on the road” and concluded that a “resounding effort to build out and improve the public charging infrastructure will emphatically increase EV purchase consideration.”
Slightly less important in lack of EV purchase consideration than believing there are not enough public chargers to make EV ownership practical, but still significant, is lack of knowledge about EVs in general. About 30 percent of respondents uninterested in an electric vehicle had no experience or knowledge of the vehicle type.
Meanwhile, GM is pursuing plans to expand its EV production and sales in North America and China to 1 million vehicles by 2025. The automaker plans to launch 30 EV models worldwide by the same year.
CEO Mary Barra states that GM is “transitioning to an all-electric portfolio from a position of strength and we’re focused on growth,” and is “rapidly building a competitive advantage in batteries, software, vehicle integration, manufacturing and customer experience.”
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Comments
Everyone needs to wait until the new batteries are developed. The circuitry and weight of the better batteries will be way better than what is being used right now. Mileage up to 600-900 miles on a charge is a super improvement. Maybe by then the infrastructure and battery charging stations will be improved. But California will still be having brownouts because THEY won’t have the power grid to handle their vehicles.
So in 2050 (maybe*) when an EV compact crossover has a potential range of this magical 900 miles, they still won’t because manufacturers will half the battery for weight and cost.
Range is not nearly as important as charging infrastructure Most of us drive about 40 miles per day. Occasional longer trips which require dcfc can be accomplished by having dcfc station’s at appropriate intervals along the route. Those of is who actually drive evs understand that 250-300 miles range is quite sufficient.
If you wait for batteries to improve, you will always be waiting. The old phrase, dance with the one you brung rings true.
You’re absolutely right John. My Chevy Bolt is terrible at dcfc, it is however great for how I drive and I’ll probably never use a dcfc. In the summer my Bolt will go 300-plus miles even with the air running. In the winter it will go 220 with the heat, heated seats, and steering wheel on. Allowing for a large gap in miles for unforeseen reasons it will do 180 in the winter and 240 in the summer without having to charge. I’m retired and charge once a week. The two hundred miles I put on it cost me $6.20 in electricity. I am totally satisfied with today’s technology, but the future will bring great advances to EV’s.
Once the heater heats the inside of your vehicle why would you still need to heat the seats and the steering wheel?
I don’t, but I like them. It gets down to the teens in my part of the country in winter. Range isn’t a consideration for me. I only charge once a week and it’s on my level 2 charger at home.
“RANGE IS EVERYTHING”
John: Reality is that range is actually NOT everything. But people are so uninformed and/or misguided on this subject, that they make range everything. Reality is that about 80% of the drivers out there would be perfectly fine with a 200 mile range. The other 20% shouldn’t buy an EV period.
Brownouts in CA and TX are more related to AC use during the hottest parts of the day. EV charging can happen at night when demand is lower.
And in TX it’s more about privatization and profits vs ensuring grid stability.
Better insulation and building design could help with reducing AC use.
Interestingly, the article didn’t mention price. EV’s cost significantly more than a comparable ICE vehicle. With the cost of gas near $3 there’s no reason to buy an EV.
People have various reasons for going EV. Environment for some no matter the cost. I don’t happen to be one of them however I can respect people’s choices, and it’s nice to have choices. Last year I made the jump into a a battery powered self-propelled lawn mower. I love it. The power is fine and no gas or oil to mess with. When I’m done I can fold up the handle and store the mower upright to save room in the shed. I couldn’t do that with a gas mower without the gas and oil spilling . I stick the battery in the charger and when it’s charged put it in the mower for the next time. It works for me but it might not be for everyone. The same with EV’s I suppose. Anyway, 10 years ago I didn’t have the option to do that.
I don’t understand how this comment could be downvoted. What are people disagreeing with? That the guy had a positive experience with an electric mower? Do they think he’s lying? Is it that he said it works for him, but might not be right for others? That it’s nice to have choices? Or is it just a battery-powered kneejerk reaction to anything that juxtaposes the letters “E” and “V”?
Gas isn’t gonna stay that cheap, and in my area it’s close to $5/gal.
Looking at Youtube the “biggest mistake I made when I bought my Tesla”, reason #1 was “I waited too long to buy”.
It’s not only charging infrastructure but also knowledgeable service departments. The couple of times I’ve had my Volt serviced it took GM tech intervention to figure out what the problem was which took time and raised the cost of the service. The only reason I couldn’t do the service myself is because I don’t have access to the software tools and specialty service tools needed to service the cooling system on the battery.
Every home has the “charging infradtructure” which we commonly call an outlet. Most home can charge overnight, and some(including my own ) can charge for free using photovoltaic panels. Gasoline is still more expensive than electricity and you have to travel far to get refuelled.
There is a gas station one minute from my house and it’s open 24 hours a day. Do you take long trips (300+ miles) in your EV? I also read that it could take up to 40 hours to charge an EV using a Level 1 charger, which all homes have.
What was the cost of your photovoltaic panels? If you paid for them then you aren’t charging for free.
GM Owner: What advice can you give to people who live in my city? Thousands of vehicles are parked on the street each day due to lack of off-street parking.
Wait in line for hours and take a book, lol. Try not to get mugged.
Sez someone who doesn’t live in a city….
Buy a hybrid. Most city dwellers are years away from going totally EV.
If you take Montreal, for example, many of its residents don’t have a driveway or garage and depend on street parking. Nevertheless, EV adoption is quite high and there are streetside EV chargers peppered throughout the city with more installed every day.
Canadians are ahead of us on many things. I guess they are more acceptable to change.
Petition your city to add curbside chargers.
Seattle is doing that and property owners just have to submit a request to the city.
They install the chargers for free, but there is a fee to use them.
Why make everything political?
It’s not a real person, it’s a troll from a Russian internet misinformation enterprise working to advance Putin’s desire to split the U.S. in half.
When government decided to mandate the mandatory percentage of vehicles produces are electric, that made it political. If the people didn’t feel like they were going to be forced into an EV purchase, there is a chance that the number of people considering one would be lower.
There’s no way to know unless the next government eliminates the mandate and let’s the market decide for itself.
Personally, I want to be able to choose what vehicle works best for me. I like options and freedom to decide.
Yes, the freedom to choose is a great thing. I’m sure you’ll agree that a pregnant woman has the same freedom of choice in deciding her pregnancy.
Wow, we are talking about electric vehicles, and you jump right into approving of pregnant people (I won’t say women because men can be pregnant too, so let’s not be bigots about it) having the right to do meth or heroine are whatever choice you are referring to.
How about we keep it to cars maybe?
I will not let the conservative morons go unanswered when they always jump on anything EV. I prefer to talk about EV’s, but GMA keeps letting these guys spout their nonsense on the site.
I didn’t realize that wanting options in vehicle purchasing was considered Conservative Nonsense.
No offense but you sound like a lunatic.
You can do your meth, heroin, or whatever else it is you want. It may be illegal, but I don’t care. You can call me a lunatic, but to me your are just a drug addict,
The original comment tangentially referred to EVs, but only as a way to insert a conservative diatribe. Thus opening the door for folks to respond in kind.
Well said.
Mandate is the new freedom. You all gave up your freedom with the last election. Vote them all out in 2024.
LOL Danno, you must be joking! The entire push for EVs is political, there is no escaping it in this discussion. Trust me, most of us WISH it was not political at all!
Danno – I make it political because EV is political. This regime is forcing the auto industry into them having to make EV’s. Try and pay attention to current events.
Then conservatives shouldn’t get pissed and start name-calling when I respond to their hypocrisy.
It’s almost comical to imagine an extension cord running out to every driveway in each subdivision to an electric car or cars. How often might neighbors sneak outside after dark to piggy back on their neighbor’s power cord? Of it starts raining and the GFI trips the outlet you are charging from or worse electrocutes you while you are connecting or disconnecting it! What about dealing with the cord after an overnight winter storm? Sounds fun!
yep and the poor and middle class, well your screwed.
We charge our PHEV in our driveway everyday. Sun, Rain, or snow.
Never had a problem.
If my neighbors needs a charge they are free to use it. Very cheap cost to me to have a good relationship with my neighbors.
People won’t even consider buying an EV as long as execs like Mary Buick Envision Made in China-Barra keeps eliminating budget models and replace them with more expensive variants.
It’s quiet amazing how people continue to drink the EV cool aid. No EV for for me!
Mine Bolt is great and works for me. If you don’t want one don’t buy one. No one has a gun to your head. The government wants manufacturers to build more to slow climate change and free us from foreign oil. There is no mandate that you have to buy one. This is a conservative media lie.
But the government doesn’t care that you sit 15-20 cars deep at the drive-thru waiting on your latte or your Big Mac and fries, or your dry cleaning, banking transaction, or your prescription, Right???
There is a mandate from California and the idiot governors who follow their mandate.
I don’t know where you took your survey. but most people i talk to are NOT interested in EVs . You could always make numbers and surveys say what ever you want them to say …..
Maybe you should venture beyond your small little world and you’ll start to hear alternative opinions.
your insults just show how small you are ,,no need to follow happy life
Why does this site take down comments? There was a thread talking about the governments involvement with the EV market and it was taken down. Was it because of a weak minded contributor complained? The comments were not threatening and there were no swear words. Come on GM Authority, you can do better then this. Let the people speak freely.
Several are missing, including some of mine. From now on I’m going to stick to car comments and avoid anything political.
Gee, could it be that the thread was taken down because it said things that were untrue? What’s that you say? The sources were credible? Had their own fact-checking departments and everything? No? Oh, I see….
eskothomson – so your saying the Government isn’t pushing the EV industry? OK. Well the world needs gullible people too.
I’ve had my account shadow banned (I can post, but my comments don’t show up), perhaps because I’m pro-EV and many here don’t seem to like facts. Or GMA doesn’t like when I point out their fallacies and falsehoods.
Love EVs, they save more gas for the rest of us.
Great attitude. That is what ICE vehicle owners need to realize. The more EV’s on the road, the more CHEAPER gas will available for them.
Probably a huge overlap in the 30% that don’t know anything about EVs and the 49% that don’t think there are enough charging stations.
Charging stations are somewhat invisible unless you have an EV and are looking for them. They don’t have big gaudy signs and not even those little blue highway signs like gas stations get.
And yet there are about 8,000 DCFC stations across the country and over 53,000 L2 stations. Add to that, any home with an outlet can charge a car. That’s millions of homes.
I’m not ready for one of these and never will be. Let someone else pay the super high price at this time. I guess the Working Americans Income Reduction Act forces us to pay for all this mess. Those high prices for everything are still higher than before.
Cheaper ones are coming. Drive one then decide.
Not from GM. They axed their $40,000 Silverado, and now the civilian model is priced at $106,000.00