Chevy ranked towards to the top of the list in the recent J.D. Power 2023 U.S. Initial Quality Study, sliding in at fifth place among 33 auto brands studied. Several Chevy vehicles were recognized as the highest-ranking model in their respective segment. Overall, the study indicated a rise in vehicle problems across the auto industry, as compared to the number of vehicle problems recorded last year.
Now in its 37th year, the J.D. Power U.S. Initial Quality Study examines vehicle issues reported by consumers. This year’s study was based on the responses from 93,380 purchasers and lessees of new 2023 model-year vehicles who completed a 223-question survey early in the ownership period. The study was fielded between February and May of the 2023 calendar year.
The study questions were broken down into nine individual categories, including driving experience; exterior; driving assistance; interior; powertrain; seats; climate; features controls and displays; and infotainment. Based on these responses, J.D. Power then calculated the number of problems per 100 vehicles, or PP100 score, with a lower PP100 score indicating fewer reported problems.
Among the 33 car brands studied, Chevy ranked fifth with a score of 166 PP100. GMC was sixth with 167 PP100, while Buick was fourth with 162 PP100. Dodge, Ram, and Alfa Romeo took the top three spots with 140 PP100, 141 PP100, and 143 PP100, respectively. The industry average was 192 PP100.
Notably, several Chevy vehicles grabbed the highest rank in their respective segments, including the Chevy Camaro (Midsize Sport Car), the Chevy Corvette (Premium Sport Car), Chevy Equinox (Compact SUV), and Chevy Tahoe (Large SUV).
J.D. Power also found that, broadly speaking, new vehicles are becoming more problematic, with this year’s industry average score (192 PP100) rising a record 30 points over the last two years. The decline in quality is attributed to the proliferation of complex technology and increasing innovation, including in the areas of infotainment and safety features, as well as basics like redesigned door handles and even cupholders that don’t serve their purpose.