Chevy Malibu sales increased in the United States and Canada but decreased in South Korea during the first quarter of 2023.
Chevrolet Malibu Sales - Q1 2023 - United States
In the United States, Chevrolet Malibu deliveries totaled 37,438 units in Q1 2023, an increase of about 46 percent compared to 25,682 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MALIBU | +45.78% | 37,438 | 25,682 |
Chevrolet Malibu Sales - Q1 2023 - Canada
In Canada, Chevrolet Malibu deliveries totaled 1,394 units in Q1 2023, an increase of about 60 percent compared to 873 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MALIBU | +59.68% | 1,394 | 873 |
Chevrolet Malibu Sales - Q1 2023 - South Korea
In South Korea, Chevrolet Malibu deliveries totaled 73 units in Q1 2023, a decrease of about 82 percent compared to 416 units sold in Q1 2022.| MODEL | Q1 2023 / Q1 2022 | Q1 2023 | Q1 2022 |
|---|---|---|---|
| MALIBU | -82.45% | 73 | 416 |
Competitive Sales Comparison (USA)
Chevy Malibu sales put the Bow Tie brand’s only remaining sedan in third place in its segment when ranked by sales volume during the first quarter of 2023. The Toyota Camry took the top spot with an eight percent increase in sales to 66,037 units year-over-year, while the Honda Accord followed in second with a two percent bump to 42,806 units. The Malibu placed third with a 46 percent jump to 37,438 units. The Nissan Altima took fourth with a 14 percent slide to 32,832 units, while the Hyundai Sonata placed fifth with an 87 percent jump to 14,490 units. The Kia K5 followed in sixth with a 20 percent drop to 14,288 units, while the Subaru Legacy finished out the list in seventh with an eight percent slip to 5,060 units.
Sales Numbers - Midsize Mainstream Sedans - Q1 2023 - United States
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| TOYOTA CAMRY | +7.37% | 66,037 | 61,505 | 31% | 31% |
| HONDA ACCORD | +1.82% | 42,806 | 42,039 | 20% | 21% |
| CHEVROLET MALIBU | +45.78% | 37,438 | 25,682 | 18% | 13% |
| NISSAN ALTIMA | -14.27% | 32,832 | 38,295 | 15% | 19% |
| HYUNDAI SONATA | +87.11% | 14,490 | 7,744 | 7% | 4% |
| KIA K5 | -19.83% | 14,288 | 17,822 | 7% | 9% |
| SUBARU LEGACY | -8.33% | 5,060 | 5,520 | 2% | 3% |
| TOTAL | +7.22% | 212,951 | 198,607 |
From a segment share standpoint, the Malibu held an 18 percent share, up five percentage points. The Camry maintained a 31 percent segment share, while the Accord earned a 20 percent share, down one percentage point year-over-year. The Altima posted a 15 percent share, down four percentage points, followed by the Sonata with a seven percent share, up three percentage points. The K5 also posted a seven percent share, but down two percentage points, followed by the Legacy with a mere two percent share, down one percentage point.
It’s worth noting that the two entries fielded by Hyundai and Kia – the Sonata and K5, respectively – accounted for a cumulative 28,778 deliveries, good for a combined 14 percent segment share but not enough to move above Nissan.
Sales Numbers - Hyundai and Kia Midsize Sedans - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| HYUNDAI SONATA | +87.11% | 14,490 | 7,744 | 50% | 30% |
| KIA K5 | -19.83% | 14,288 | 17,822 | 50% | 70% |
| TOTAL | +12.56% | 28,778 | 25,566 |
The midsize mainstream sedan segment grew seven percent to 212,951 units during Q1 2023, meaning Malibu sales significantly outperformed the segment average.
The GM Authority Take
Sales of the Bow Tie brand’s only remaining sedan continued a positive trend into the new year as GM addressed production issues and inventory shortages. Additionally, it’s likely that the Malibu saw healthy fleet sales during the quarter.
Malibu supply across the U.S. dropped to 36 days in March 2023. Prior to that, inventory had been improving for several months, rising slightly to a 49 days supply in February, up from 47 days supply in January and 32 days supply this past December. The National Automotive Dealers Association (NADA) and most other automotive sales organizations consider a 60-day level optimal.
About Chevy Malibu
The 2023 Chevy Malibu represents the eighth model year of the nameplate’s ninth generation, ushering in a variety of important changes and updates compared to the 2022 Chevy Malibu. The 2023 model discontinues the Premier trim level, repackaging the Premier trim as part of a new 2LT trim level, and drops the turbocharged 2.0L I4 LTG gasoline engine that powered it, along with the GM 9-speed automatic transmission. Going forward, the 2023 Malibu is available exclusively with the turbocharged 1.5L I4 LFV gasoline engine, which mates to a continuously variable automatic transmission (CVT).
The Malibu is currently the only Chevy sedan offered in the U.S. While the upcoming 2024 Chevy Malibu is not expected to introduce any major changes compared to the 2023 model year, GM is working on a next-gen Chevy Malibu.
The Malibu’s sales performance during the first quarter of 2023 confirms that U.S. buyers continue to choose the Bow Tie brand’s remaining sedan in spite of it being a dated model, with the current generation having been introduced for the 2016 model year. Chevy’s midsize, four-door car remains competitive even against updated and next-generation models from rivals. As such, it makes sense for GM to keep the Malibu around and finally update it. Time will tell if the next-gen model makes a bigger dent in top competitors’ sales.
About The Numbers
- All percent change figures compared to Chevrolet Malibu sales in Q1 2022, except if noted
- In the United States, there were 75 selling days for Q1 2023 and 75 selling days for Q1 2022
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q1 2023 sales reports:
- GM Q1 2023 sales U.S.A.
- Chevrolet sales Q1 2023 U.S.A.
- Cadillac sales Q1 2023 U.S.A.
- Buick sales Q1 2023 U.S.A.
- GMC sales Q1 2023 U.S.A.
- GM Canada sales Q1 2023
- GM Mexico sales Q1 2023
- GM China sales Q1 2023
- GM Brazil sales Q1 2023
- GM Argentina sales Q1 2023
- GM Chile sales Q1 2023
- GM Colombia sales Q1 2023
- Chevrolet Colombia January 2023 sales
- Chevrolet Colombia February 2023 sales
- Chevrolet Colombia March 2023 sales
- GM South Korea sales Q1 2023
- GM South Korea January 2023 sales
- Chevrolet South Korea January 2023 sales
- Cadillac South Korea January 2023 sales
- GM South Korea February 2023 sales
- Chevrolet South Korea February 2023 sales
- GMC South Korea February 2023 sales
- Cadillac South Korea February 2023 sales
- GM South Korea March 2023 sales
- Chevrolet South Korea March 2023 sales
- Cadillac South Korea March 2023 sales
- GM South Korea January 2023 sales
- GM Q1 2023 sales U.S.A.
Malibu News
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There Are About 7,000 New Chevy Malibu Units Left On U.S. Dealer Lots
Some are even available with hefty discounts.
Read More »
Comments
The Malibu is a great sedan since its arrival in 1964, and my family had a few models. When I visit Florida, I always rent a Malibu, never any import. I hope GM will convert it to electric as it has done with the Equinox, which I own as a 2009 model.
Scary Mary’s decision to go EVs instead of hybrids is the reason I’m driving a Toyota Camry hybrid instead of a Malibu. When I started looking a hybrid cars last year I first went to GM as I am a retiree and get a discount on new vehicles. To my disappointment GM doesn’t make any hybrids, Hyundai didn’t have any on the lots and couldn’t say when they might get some, Kia same thing, Toyota didn’t have any the lot but said they had two on the way, one was spoken for, I said I’ll take that one, the rest is history. I think contrary Mary is leading GM down the wrong track, but who am I to give that assessment, just an 80 year young man with a lot of years experience buying cars and trucks.
This car is due for a major interior overhaul. It’s got the best NVH in class, but materials and technology are lackluster, and the interior is a mid-last decade. The front also needs an update desperately.
In addition, it needs to keep a version of the high-output motor or bring back the hybrid, plus add AWD.
The car works as it should but looks lackluster compared to the new Accord. Resdesign needed and don’t skimp on the details. Also better cloth sets needed. So soft and spongy I felt the rail underneath.
America still loves a good sedan.
sedans are not dead and this is proof.
Boy, as you can see nearly half of the list of sedans were down some. Other were up some. But just that small list of the available sedans came to about 212,000 units in the first quarter only. Assuming those sales stay about the same, that’s going to push just under a million units for just those models alone.
Like camaro kyle said above. This is proof the sedan is not dead. Long live the sedan!
Anticipating a more competitive Malibu.
GM screwed up this years ago when they stopped offering a V6 engine. But then made a good decision by offering a hybrid. But then they screwed up again by discontinuing the hybrid soon after. And now the 1.5L is the only power train? It’s weak on power and weak on fuel economy. No wonder sales have never and will never be as good as the Japanese competitor.