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Chevy Equinox Sales Place Fourth In Segment Ahead Of Hyundai Tucson, Subaru Forester In Q1 2023

Chevy Equinox sales decreased in the United States but increased in Canada and Argentina during the first quarter of 2023. The compact crossover also recorded 186 deliveries in South Korea, 927 in Brazil, and 64 in Colombia.

Chevrolet Equinox Sales - Q1 2023 - United States

In the United States, Chevrolet Equinox deliveries totaled 52,902 units in Q1 2023, a decrease of about 6 percent compared to 56,036 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EQUINOX -5.59% 52,902 56,036

Chevrolet Equinox Sales - Q1 2023 - Canada

In Canada, Chevrolet Equinox deliveries totaled 3,204 units in Q1 2023, an increase of about 1 percent compared to 3,168 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EQUINOX +1.14% 3,204 3,168

Chevrolet Equinox Sales - Q1 2023 - South Korea

In South Korea, Chevrolet Equinox deliveries totaled 186 units in Q1 2023.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EQUINOX * 186 *

Chevrolet Equinox Sales - Q1 2023 - Brazil

In Brazil, Chevrolet Equinox deliveries totaled 927 units in Q1 2023.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EQUINOX * 927 *

Chevrolet Equinox Sales - Q1 2023 - Argentina

In Argentina, Chevrolet Equinox deliveries totaled 103 units in Q1 2023, an increase of about 8 percent compared to 95 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EQUINOX +8.42% 103 95

Chevrolet Equinox Sales - Q1 2023 - Colombia

In Colombia, Chevrolet Equinox deliveries totaled 95 units in Q1 2023.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
EQUINOX * 95 *

Shown here is the 2023 Chevrolet Equinox in the Premier trim. A next-generation model will arrive in 2024.

Competitive Sales Comparison (USA)

Chevy Equinox sales during the first quarter of 2023 placed the Bow Tie’s compact crossover in fourth place in its segment of 17 entries when ranked by sales volume. The Toyota RAV4 placed first, as it has for nearly two years now, posting a 16 percent drop in sales to 84,704 units. The Nissan Rogue followed in second with a 69 percent jump to 76,499 units while the Honda CR-V placed third with a 15 percent bump to 67,241 units. The Equinox took fourth with a six percent slide to 52,902 units, followed by the Hyundai Tucson in fifth with a 16 percent bump to 46,170 units. The GMC Terrain (see running GMC Terrain sales), the Equinox’s corporate cousin, placed 12th place with a 28 percent drop to 17,928 units.

Sales Numbers - Mainstream Compact Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
TOYOTA RAV4 -16.29% 84,704 101,192 15% 19%
NISSAN ROGUE +69.11% 76,499 45,235 14% 8%
HONDA CR-V +14.79% 67,241 58,579 12% 11%
CHEVROLET EQUINOX -5.59% 52,902 56,036 10% 10%
HYUNDAI TUCSON +16.43% 46,170 39,655 8% 7%
MAZDA CX-5 -23.54% 38,727 50,653 7% 9%
KIA SPORTAGE +92.49% 31,684 16,460 6% 3%
SUBARU FORESTER -3.03% 30,408 31,358 6% 6%
FORD BRONCO SPORT +2.69% 29,871 29,089 5% 5%
FORD ESCAPE -47.08% 21,149 39,962 4% 7%
VOLKSWAGEN TIGUAN +8.30% 19,747 18,233 4% 3%
GMC TERRAIN -28.13% 17,928 24,944 3% 5%
JEEP CHEROKEE +31.09% 13,213 10,079 2% 2%
MITSUBISHI OUTLANDER -24.88% 9,814 13,065 2% 2%
MAZDA CX-50 +17,335.71% 9,764 56 2% 0%
MITSUBISHI ECLIPSE CROSS -60.62% 1,572 3,992 0% 1%
DODGE JOURNEY -92.78% 8 111 0% 0%
TOTAL +2.36% 551,401 538,699

From a segment share standpoint, the Equinox maintained a 10 percent share. The RAV4 led with a 15 percent segment share, down four percentage points year-over-year. The Rogue posted a 14 percent segment share, up a segment-best six percentage points. The CR-V held a 12 percent share, up one percentage point. The Tucson earned an eight percent share, up one percentage point. Meanwhile, the Terrain posted a three percent share, down two percentage points.

Combining GM’s two entries, the Chevy Equinox and GMC Terrain, accounted for 70,830 deliveries for a 13 percent segment share, pushing The General past the Honda CR-V to take third place in the segment.

GM Mainstream Compact Crossover Sales - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
CHEVROLET EQUINOX -5.59% 52,902 56,036
GMC TERRAIN -28.13% 17,928 24,944
TOTAL -12.53% 70,830 80,980

Mazda currently fields two entries in the mainstream compact crossover space – the CX-5 and its all-new replacement, the CX-50. Combining sales of both models results in 48,491 cumulative deliveries for an eight percent segment share.

Mazda Mainstream Compact Crossover Sales - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
MAZDA CX-5 -23.54% 38,727 50,653
MAZDA CX-50 +17,335.71% 9,764 56
TOTAL -4.37% 48,491 50,709

Overall, the compact crossover segment grew two percent to 551,401 units, meaning Chevy Equinox sales underperformed the segment average.

The GM Authority Take

Despite the six percent drop in Chevy Equinox sales during Q1 2023, the compact CUV placed fourth in its highly crowded and competitive space. Even better, combining the Equinox with the GMC Terrain gives GM a third-place showing against perennial favorites.

We posit that Equinox sales were in the red during the quarter as a result of inventory and availability issues caused by difficulties in the logistics and distribution chains.

It’s worth noting that the Equinox is the Bow Tie brand’s second best-selling model behind the Chevy Silverado. The ‘Nox is also GM’s third best-selling model overall during Q1 2023. Furthermore, the Chevy Equinox was the most leased vehicle in the U.S. in Q3 2022.

About Chevy Equinox

The 2023 Chevy Equinox ushers in a few noteworthy updates and changes over the refreshed 2022 Chevy Equinox, the most notable of which is a new engine, with the turbocharged 1.5L I4 LSD gasoline engine replacing the turbocharged 1.5L I4 LYX. Also, the 2023 Equinox gets a new e-boost braking system. Additionally, the Sport Edition and Midnight Edition packages make a comeback for the 2023 model year.

In December the 2023 Chevy Equinox received a “recommended” rating by Consumer Reports. However, IIHS gives the Chevy Equinox a “poor” rating in its updated moderate overlap front test for model years 2021 through 2023.

A photo of the next-gen 2025 Chevy Equinox.

Next-gen, 2025 Chevy Equinox

Regarding the future of the popular compact crossover, GM President Mark Reuss confirmed that the next-generation Chevy Equinox will arrive in 2024, during a presentation given at last fall’s GM Investors Day event.

“This is the big redo of our popular ICE Equinox that we have today, in the biggest segment of the world,” Reuss said. “This is right in the heart of the market and, again, this is a major redo for us here, so we’re very excited.” Reuss also stated the next-gen Equinox would be “high-volume” and “much more profitable than the old one,” also adding that the next-gen would be a “second lap” for the underlying D2 architecture.

Our spies first spotted the 2025 Chevy Equinox prototype testing last November and again in December, and most recently in March. Also, GM authority has learned that next-gen Equinox will also get an Activ trim level like the one offered on the current generation Chevy Trailblazer and upcoming 2024 Chevy Trax. Earlier this month, images of the next-gen Equinox leaked online, revealing a more rugged exterior design over the current model.

As we await the next-gen model, the 2024 Chevy Equinox is expected to largely be a carryover from the 2023 model year.

2024 Chevrolet Equinox EV 3LT

While the current, internal-combustion-engined Equinox will continue being offered well into the future, including the next-gen model, GM CEO Mary Barra debuted the first-ever 2024 Chevy Equinox EV on CBS Mornings after the automaker initially teased the all-electric compact crossover a year ago. The 2024 Chevy Equinox EV will feature as standard a single Ultium Drive electric motor powering the front wheels, rated at 210 horsepower and 242 pound-feet of torque. An optional ‘eAWD’ system will also be offered, rated at 290 horsepower and 346 pound-feet of torque. In February the 2024 Chevy Equinox EV began road testing.

While we wait Chevy to launch the Equinox EV, we expect the next-gen Equinox with an internal combustion engine will only boost sales of GM’s best-selling non-truck offering.

2024 Chevrolet Equinox EV 3LT

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. You can’t deliver something sitting at a rail head. Logistics is one big cluster. Instead of whining about rail cars, Mary should be dispatching carriers. She can’t deliver what’s off the train. The worst management in the history of GM.

    Reply
    1. Really, so a third party causing the problems of not only GM but the entire industry, and it is her fault? Have you paid any attention to what or how GM is doing or are you just upset it’s a Mary and not a Michael running the biggest car company in the world and excelling? During her time she came out in a much better position than the others, but yeah, she is the worst… Haha!

      Reply
  2. Nox is somewhat popular. Next generation looks bigger, like Traverse, but it’s an Arcadia like illusion. Nice to see Mazda doing well in a segment. Ford is missing out on a really important segment. Jeep, too! Seems like Jeep fell apart right after Stellantis merger

    Reply
  3. Mary took away the larger engine and put in a snowmobile transmission, no thanks.

    Reply
    1. Um, do you even know what transmission is in there? Hint, it isn’t what is in a snowmobile…

      Reply
  4. Disgustingly annoying. First we have the so-called “chip shortage” and now rail issues. Makes you wonder if this too is a hoax and if destination charges will go up thousands as a result (they’re already outrageous).
    So, former $8-10K Equinox discounts are now $3-4K (in my area) due to low supply.
    If the auto industry isn’t at the top of the “most despised” list, it should be.

    Reply
  5. That’s a lot of fleet sales for Rogue or lots of Big Altima Energy buying the Rogue lol

    Reply

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