Data analytics, software, and consumer intelligence company J.D. Power recently released the results of its 2023 U.S. Initial Quality Study, examining initial vehicle quality based on customer survey responses. In the recent 2023 study, Cadillac ranked towards the top of the pack, placing eighth among the 33 car brands examined. Despite placing towards the top of the list, Cadillac was the lowest-ranked GM brand studied.
The new J.D. Power 2023 U.S. Initial Quality Study looked at survey responses from more than 93,000 purchasers and lessees of new 2023 model-year vehicles. The survey included 223 questions covering a broad variety of automotive characteristics, broken down into nine separate categories: powertrain; driving assistance; infotainment; exterior; interior; climate; seats; features controls and displays; and driving experience. The survey was fielded between February and May of the 2023 calendar year, and was given to purchasers and lessees early in the ownership experience.
Survey responses were then used to calculate initial vehicle quality based on the average number of problems reported per 100 vehicles, or PP100. A lower PP100 score indicates higher initial vehicle quality.
Per the brand ranking list, Cadillac was eighth among the 33 automotive brands studied, scoring 170 PP100. Cadillac placed below Porsche, which scored 167 PP100, and above Kia, which also scored 170 PP100. The top-ranked brand, Dodge, scored 140 PP100, while Ram was second place with 141 PP100, followed by Alfa Romeo in third with 143 PP100. The industry average was 192 PP100.
Notably, Cadillac was the lowest-ranked GM brand in the study, with Buick taking fourth place with a score of 162 PP100, Chevy in fifth with a score of 166 PP100, and GMC in sixth with a score of 167 PP100.
Nevertheless, several Cadillac models were recognized as the highest-ranked vehicles in their respective segments, including the Cadillac Escalade (Large Premium SUV) and the Cadillac XT6 (Upper Midsize Premium SUV).