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Buick Ranks High In J.D. Power 2023 U.S. Initial Quality Study

J.D. Power just released the results of its latest 2023 U.S. Initial Quality Study, ranking car brands on the number of problems encountered early in the ownership period, as reported by customers. Among the 33 car brands studied, Buick ranked high, sliding into fourth place. According to the study, the average number of problems across the industry has risen over the last few years.

The interior of the Buick Encore GX.

The new J.D. Power 2023 U.S. Initial Quality Study is based on survey responses from 93,380 purchasers and lessees of new 2023-model-year vehicles. The survey included a total of 223 questions broken down into nine categories, including seats; exterior; driving assistance; interior; powertrain; climate; driving experience; features controls and displays; and infotainment. The study was fielded between February and May of the 2023 calendar year.

J.D. Power then used these survey responses to calculate the average number of problems experienced per 100 vehicles, a metric that J.D. Power refers to as PP100. A lower PP100 score indicates fewer reported problems.

Looking at the latest 2023 study, we find Buick ranked near the top in fourth place with a score of 162 PP100. The Buick Encore GX was also recognized as the top model in the Small SUV segment, with the Kia Soul and Ford Bronco Sport listed as runner-ups in the segment.

Buick lead the four GM brands included in the list, with Chevy ranked fifth, GMC ranked sixth, and Cadillac ranked eighth. Dodge was the top-ranked brand in the study with a score of 140 PP100, followed by Ram with a score of 141 PP100, and Alfa Romeo in third with a score of 143 PP100. The study average for the entire automotive industry was 192 PP100.

Critically, J.D. Power indicates that quality problems across the automotive industry are on the rise, increasing an average of 30 PP100 in the past two years.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. This is good news not only for GM but for Buick. But like I said on the other (Chevrolet) article about JDP, Buick is in the same boat as Dodge and Ram here. When Buick really only has 3 models and all three are older, they really should do well. The true difference between those others and Buick is the fact that they have dominated the top of JDP for many years now. Even back in the 1980’s and 90’s when Buick actually had some models, they ranked highly then.

    Reply
  2. Quality, consistently. Seems like GM has gone all in on Buick in this particular aspect of their products, and it shows. Buick, which started it all, is here for the long haul. My humble perception is that GM is exactly the opposite of what it used to be…it’s now leaner, forward thinking, product and quality focused….a leader. Integrating world production and sales in a rapidly changing political and social landscape in a more or less nimble way, all while generating bundles of cash….kudos!

    Reply
    1. Could not agree more and we are seeing this with much better build quality today !
      if you look at GM brands and compare to Ford, Jeep, Chrysler , Hyundai, Kia, Honda, Toyota, VW, GM has significantly better initial quality . While Dodge and Ram are better, they have much fewer models than Chevy who has cars , trucks and SUVs across a wider spectrum of the market

      Reply
  3. I had a 2007 Chrysler 300 touring and now I have a 2022 Chrysler 300s and I am very happy with them. So take your charts and put them in the garbage. And my family always had dodge cars and we did very well.

    Reply
    1. I own a 2018 Dodge Charger GT Plus and a 2022 Chrysler 300S V8, and have no regrets, Buick can keep their Milk Trucks, and one the (the Envision) is made in China.

      Reply
  4. This article is very misleading since Buick sells very few vehicles, only 141,606 over a 15-month period, Jan 1, 2022 – March 31, 2023, compare that with 326,688 Lexus and 413,420 BMW has sold over the same period.

    Reply
  5. Opel with an American badge

    Reply

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