J.D. Power just released the results of its latest 2023 U.S. Initial Quality Study, ranking car brands on the number of problems encountered early in the ownership period, as reported by customers. Among the 33 car brands studied, Buick ranked high, sliding into fourth place. According to the study, the average number of problems across the industry has risen over the last few years.
The new J.D. Power 2023 U.S. Initial Quality Study is based on survey responses from 93,380 purchasers and lessees of new 2023-model-year vehicles. The survey included a total of 223 questions broken down into nine categories, including seats; exterior; driving assistance; interior; powertrain; climate; driving experience; features controls and displays; and infotainment. The study was fielded between February and May of the 2023 calendar year.
J.D. Power then used these survey responses to calculate the average number of problems experienced per 100 vehicles, a metric that J.D. Power refers to as PP100. A lower PP100 score indicates fewer reported problems.
Looking at the latest 2023 study, we find Buick ranked near the top in fourth place with a score of 162 PP100. The Buick Encore GX was also recognized as the top model in the Small SUV segment, with the Kia Soul and Ford Bronco Sport listed as runner-ups in the segment.
Buick lead the four GM brands included in the list, with Chevy ranked fifth, GMC ranked sixth, and Cadillac ranked eighth. Dodge was the top-ranked brand in the study with a score of 140 PP100, followed by Ram with a score of 141 PP100, and Alfa Romeo in third with a score of 143 PP100. The study average for the entire automotive industry was 192 PP100.
Critically, J.D. Power indicates that quality problems across the automotive industry are on the rise, increasing an average of 30 PP100 in the past two years.