General Motors has announced that series production of the all-new 2024 Buick Envista has started in South Korea.
The automaker’s South Korean subsidiary held the production start-up ceremony for the all-new Buick Envista on June 8th at the GM Bupyeong plant, which will supply the North American market, and the same facility where the Chevy Trailblazer and Buick Encore GX are produced. Mass production of the new 2024 Envista has officially begun, and exports to the United States, Canada and Mexico will begin shortly.
“Following the success of the new Chevrolet Trax which has had such explosive demand both domestically and globally, I’m proud of our team for executing a successful start to full-scale mass production for the Buick Envista,” said President and CEO of GM Korea, Roberto Rempel. “As we have with the Trailblazer and Trax, we will continue to produce high-quality vehicles for our customers and, respond to global demand by maximizing productivity and strengthening quality competitiveness without a hitch,” he added.
In particular, the start of series production of the all-new 2024 Buick Envista represents a major milestone for GM Korea as the company completes its more recent manufacturing project and further accelerates plans to reach combined production capacity of 500,000 units per year at its two vehicle manufacturing plants. The manufacturer plans to run both the Bupyeong complex and the GM Changwon plant at full capacity.
Like its corporate 2024 Chevy Trax sibling, the 2024 Buick Envista is expected to become a highly popular model in the U.S. market for its strong affordable premium product proposition and aggressive positioning. In addition to the South Korea plant, the Buick Envista has been manufactured since the end of last year in China to exclusively supply the domestic market of that country – where it is positioned above the second-generation Encore in the brand’s lineup.
“The Buick Envista is the result of GM’s global engineering team coming together from across design, engineering and production technology to create a car that fits the needs of our global customers,” said GM Technical Center Korea Product Engineering and Operations President, Brian McMurray. “I think they did a fantastic job and I’m confident the Envista will yet again prove GM’s competitiveness in the global market by satisfying our customers around the world,” he finished.