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Redesigned 2024 Lexus GX Teased As Cadillac Has No Direct Rival

Cadillac rival Lexus has teased an all-new 2024 Lexus GX, describing the new model year of its two-decade-old midsize SUV nameplate as “coming soon” in a May 11th press release.

The Toyota-owned Japanese luxury brand provided two teaser images of the 2024 Lexus GX, including a headlight and the SUV’s tailgate badge, while the image below shows the outgoing-gen, 2023 Lexus GX.

Front three quarters view of the 2023 Lexus GX, to be succeeded by the 2024 Lexus GX.

2023 Lexus GX

The 2024 Lexus GX is the latest model year of the midsize body-on-frame SUV Lexus has been producing since its 2003 debut. The current second generation model was introduced for the 2010 model year. While it has received several minor updates during the ensuing 13 years, the second-gen Lexus GX is due to be replaced.

Lexus’ decision to launch a third generation of the GX is surprising in light of the fact that the 2024 Lexus TX will soon launch as its large three-row crossover.

This move will put two TX and GX in approximately the same role in the Lexus lineup. However, due to its body-on-frame construction, the Lexus GX offers more ruggedness and off-road capability than the Lexus TX, and will continue to do so with the next-gen 2024 Lexus GX.

The tailgate badge on the 2024 Lexus GX.

2024 Lexus GX teaser

Cadillac, the most direct competitor to Lexus among GM’s quartet of North American brands, does not have a model that will go head-to-head with the 2024 Lexus GX. Instead, the Cadillac XT6 crossover will be the market adversary to the 2024 Lexus TX. Meanwhile, the bigger Lexus LX is pitted against the Cadillac Escalade, which the Cadillac quashes in terms of sales volume.

The upcoming Lexus TX, meanwhile, is an indirect replacement for the Lexus RXL, an extended-length, three-row version of the Lexus RX. The RXL was discontinued following the 2022 model year, and the TX was recently teased as a rival to both the Cadillac XT6 and the Buick Enclave.

Front three quarters view of the Cadillac XT6.

Cadillac XT6

The current Lexus GX seats seven passengers, has a maximum cargo volume of 64.7 cubic feet, and offers a maximum towing capacity of 6,500 lbs. It is motivated by Toyota’s 4.6L 1UR-FE V8 gasoline engine, which develops a maximum of 301 horsepower at 5,500 rpm and 329 pound-feet of torque at 3,500 rpm.

This relatively weak output (as compared to its displacement) enables it to accelerate from zero to 60 mph in 7.8 seconds. The drivetrain is 4WD, while power is transferred to the wheels via a 6-speed automatic Electronically Controlled Transmission (ECT).

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Comments

  1. The roads are now fully clogged with ugly suv’s and gigantic pickups, and one looks as bad as another.

    Reply
  2. Cadillac has completely missed the trend towards semi-off-road/rugged/active SUVs. GM has completely missed it. Then again, GM product planning misses many opportunities.

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    1. Would it be nice if GM had a competitor for every model out there? Sure….but GM pretty much owns the full size SUV’s market, they have what 50%+ market share on full size SUV’s. The rest of the manufacturers fight over the scraps.

      Reply
    2. Lol what makes you think this will be a rugged/active SUV?! It’s based on the Grand Highlander which is anything BUT that. This will be another Lexus family hauler. Basically what the XT6 is…so Cadillac is early to the party here considering Lexus’ last 7-seater option, the RXL was a dud that couldn’t fit people in the third row seat at all.

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      1. The GX is reported to use the Sequoia/Tundra chassis. Big difference. I was saying that GM has missed the trend in general for making their SUVs more rugged/active which is the industry trend. Even Mazda is doing it. For Cadillac, think Land Rover Defender. For Chevy, think 4Runner. For GMC, think Wrangler or Bronco. That might help with a few of the invisible offerings they have now. Are you guys all GM execs?

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        1. really glad you aren’t running the company. That thinking is exactly what Ford is doing and why they are struggling financially and with their quality. You can’t be in every market, especially niche markets as those get saturated and aren’t profitable. The Raptor isn’t a cash cow (it sells for a little over what a loaded F150 does with a ton of modifications specific to it with the chassis, suspension and other areas and does so while only selling around 30k ish a year. The Bronco is even worse and not a sustainable market to get in. So no, they don’t need all those competitors, if they are making tons of money and reinvesting in the future that is good and gives people jobs and us a good product. Would it be nice, yes, but I would rather there be a financially sound company for the next century than trying to go broke competing in markets that don’t make money or move the needle in the right direction.

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          1. Be careful of the status quo mentality. People are looking for more than vanilla these days. The tan/gold Buick Century days are long gone. If you make a well designed, well engineered product and package it and market it correctly, you can compete in any market. I would not say the Wrangler market is niche or saturated or unsustainable when Wranglers still sell over MSRP and for how many decades? And now Bronco sales equal Wrangler sales in just the second year. I like Wranglers but I would not buy a Jeep product. But I’d buy a well done GMC version. No, a $100,000+ Hummer doesn’t count. Why invest billions in the EV market that Tesla owns? Why take that risk? You better build a better Tesla. What market is more saturated than the mid-sized soccer mom SUV market? Should GM get out of that since it’s dominated by Toyota and Honda? No. They should make a better product. Should GM abandon the mid-sized pickup truck market because the Tacoma dominates it? No, you make a better Colorado/Canyon like the 2023 and compete. GM already has the perfect opportunity to steal 4Runner and Grand Cherokee sales…you build a capable SUV from the Colorado. But they missed that opportunity. The small truck market is currently an expanding market. Chevy, a truck brand, has nothing for that market. I’m saying don’t shy away from smart opportunities. GM can make good products when they really focus, but vanilla will get you empty showrooms. These “niche” vehicles as you call them also serve as halo vehicles to draw people to the brand and create excitement. Nobody has a poster of an Equinox LS on their wall. Marketing is key. So, yes, you don’t build bubble cars or try to create goofy niche markets, but you have to recognize where the market trends are moving and compete.

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            1. IS this poster a parody account?

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      2. The Lexus GX is a body on frame SUV that’s derived with the Land Cruiser Prado. Which has off-road capability at its core. The Lexus based on the Grand Highlander is the Lexus TX. I guess its not surprising most people here don’t know this… but the fact you’re getting upvotes for being 100% wrong is eye opening.

        Reply
  3. There are a lot of cars/SUV’s that GM does not have a rival for:

    Dodge Challenger/Charger (I know they are going away)–where is GM’s RWD V8 cars? …but we have a new Trax!
    Ram TRX/Ford Raptor R–GM doesn’t have any performance trucks, just trucks with expensive appearance packages
    Ford Maverick–Bring back the S-10 instead of the overpriced Silverado Mini
    Ford Bronco/Jeep Wrangler–I know most of these will be mall-crawlers, but, GM has their fair share of them (Blazer/Trailblazer/Equinox/Tahoe)
    Ford Mustang–The only GM performance cars left are the Corvette or one of the V-Series Cadillac sedans, which again, are unaffordable to a lot of buyers
    Ford Mustang Mach-E–Mary killed the Bolt so she could sell bigger SUV EV’s

    This list could go on and on…other automakers are trying fun new concepts that are selling like hotcakes while Mary is all in on creating unaffordable EV’s and overlapping crossovers.

    Reply
    1. The raptor costs the F150 program money and sells around 30k a year, not a good financial move and now a saturated market. RWD ICE cars are gone, live with it. They don’t need a competitor in every category, that is why GM is doing so much better than Ford. They are trying to compete and struggling big for a few brownie points with enthusiasts that don’t move the needle. The Wrangler market is saturated now, the Raptor market is (GM went a much better direction against that with the ZR2, far more usable and a larger market). Flashy doesn’t drive sales and make money. They are doing the right thing, enough of a splash with products that either push the envelope in a positive financial way (Hummer does so with battery tech and the Corvette with the ICE program, Hybrid systems and racing programs). I am glad most people on here aren’t running the company, it would be in a nose dive to bankruptcy trying to match everyone tic for tac…

      Reply
  4. Another murdered out black plastic fantastic SUV eyesore to add to our already polluted highways. It’s really sad how low the bar has sunk these days.

    Reply
  5. That Lexus GX looks like the box a Corvette came in.

    Reply
  6. TX LX XT GX XL CX… it’s all confusing to me figuring out which is which.

    Reply
    1. Me too😂😂😂

      Reply
  7. Isn’t that what GMC is for within the GM lineup?
    The argument shouldn’t be where is the Cadillac version but where is the GMC one!!!

    Reply

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