General Motors is ramping up its all-electric vehicle efforts with plans to launch 30 new EV models globally by 2025. Interestingly, GM will offer a selection of its latest battery-powered vehicles in Europe, with new GM EV sales ramping up in the region this fall.
Per a recent report from Automotive News, GM’s first target for EV sales in Europe will be the Nordic countries.
Citing an anonymous source familiar with the matter, Automotive News did not specify the Nordic countries where GM would offer its new EVs. However, Norway is considered a prime target given strong EV sales in the country following a government-backed goal to make zero-emission vehicles account for all new vehicle sales by the 2025 calendar year. Denmark, Finland, and Sweden are also possible targets for GM’s EV expansion.
Back in May of 2022, GM CEO Mary Barra indicated that GM would seek to re-enter the European market with its latest all-electric models.
“About five years ago, we sold our Opel business to what is now Stellantis and we have no seller’s remorse from an internal combustion business,” Barra said during a conference in Los Angeles last year. “But we are looking at the growth opportunity that we have now, because we can reenter Europe as an all-EV player. I’m looking forward to that.”
GM exited the European market in 2017 after selling the Opel and Vauxhall brands to Groupe PSA for $2.2 billion. GM currently has a very limited presence in Europe, with only a handful of Cadillac units and examples of the Chevy Corvette sold in the region last quarter.
Looking ahead, GM’s possible European contenders include the Cadillac Lyriq, Chevy Equinox EV, and Chevy Blazer EV, as well as the new Buick Electra E5 crossover from China. Meanwhile, larger GM electric models like the Chevy Silverado EV and GMC Hummer EV could serve a limited, niche customer base.
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Comments
Good idea, let them be the guinea pig. Once it fails there then they won’t push it as much here.
EVs can’t fail in Europe due to government rules. This will be a good test, however, of how good GM quality & marketing are. Ultium appears better than VW Group EV platforms. Stellantis won EU Car of the Year with Mokka; that may well be a one off.
Using GM nameplate outside of current Americas & China is smart. So is copying Tesla direct to customer formula. GM best not be arrogant, they are the European new kid on the block, & pricing should be lower than Tesla to build up business. Chinese Buick EVs are smart!
By ‘Introduce’, I assume they will start advertising during sporting events for vehicles that haven’t entered production.
About time. I think the launch will include the reveal of the compact Cadillac EV that we’ve seen testing, a shorter-range Lyriq (with a frunk) like we’ve seen in China, and the European-market version of the Celestiq.
The Buick Electra line up is an ideal VW & Stellantis rival. Outside US, Buick EVs could be highly competitive with VW, Stellantis, Hyandai & even Tesla. Pure isn’t my fav design language but is modern and perfect for Europe & Australia.
Cadillac, GMC Hummer & even Chevrolet should be available but Electra line up could hit the EU pricing sweet spot
We’ll see. GM have been into Europe several times in the past 30 years with Cadillac and Chevrolet then pulled out leaving buyers high and dry. I’d expect the motoring press to give them a hard time about this. Personally, I’d love to see them back, mind.
If they have a long-term strategy and won’t give up again after two years. Besides, they have no dealers, nothing. Ghost-company and ‘selected-markets’ strategy once again. If GM was a Korean/Chinese company ready to invest billions globally, I would have high hopes.
Every time GM brings out a news release on EV vehicles, the release date in the USA gets pushed back. I don’t have a problem with a test period elsewhere, but then they should say USA release unknown to the total line. That way buyers can go elsewhere, like Tesla, rather than playing GM’s corporate games. GM needs a new CEO that is an actual car guy like Harley Earl. Too many accountant types in the ranks now.
GM made a beautiful, wonderful business decision to get out of Europe, and it has paid off extremely very well on its profits earning reports. WHY? – PLEASE, stay away from these premondoners, snobbish butt Europeans. We lost enough money in Europe for decades. We are doing so so great here in North America. GM biggest contributions to its earning is right here at home.
Because Norway has the highest EV ownership per capita in the world, by a WIDE margin. Over 10% own EVs. And they have the infrastructure to support it. Want it here? Push for widespread public and private support here.
Buy back Opel and Vauxhall.
Probably not likely, as the French Groupe PSA is making money with the two ex-GM brands.
How sad! After almost a hundred years, GM lost money on the two good brands that needed to be sold off.
Already, there is a electric Vauxhall Corsa.
Hope GM may do better with the EVs this time around in Europe.