GM has launched a full program of tailored solutions, providing high-tech management for both ICE and electric vehicle commercial fleet operations, under the GM Envolve brand.
The General intends GM Envolve to rationalize and simplify providing services to large fleet customers, giving its business clients a “one-stop customer experience” for maximum ease and efficiency.
To streamline use of GM commercial services, GM Envolve assigns a dedicated “account executive” to each large fleet customer. Instead of needing a separate contact for each service, the account executive offers coordination and recommendations, with a team of GM experts to help them when necessary.
Consolidating the sales and management for the growing menu of GM commercial services will reduce fleet customers’ difficulty in choosing which products will help their business most.
The “sales touchpoint” provided by the GM Envolve account executive gives businesses with large fleets efficient, uncluttered access to several different services and GM business units. These include BrightDrop, The General’s EV delivery logistics division and provider of the BrightDrop Zevo 600 electric delivery van, and GM Genuine Parts, supplying the components needed for fleet maintenance.
Other services fleet customers can access through GM Envolve include, but are not limited to:
- OnStar Business Solutions, providing tracking and data analysis for fleet operations.
- Energy management for EV fleets, along with access to GM HydroTec fuel cell technology.
- Assistance with shifting from ICE fleet operations to an EV fleet.
- Consultancy services to tie together everything from telematic, route planning, and EV charging to the financial and technical underpinnings of keeping a fleet running, while aiming for maximum profitability and efficiency.
GM Envolve “will bring our customers in to create tailored solutions to meet their unique business challenges,” soon-to-retire GM executive vice president and president, North America Steve Carlisle was quoted as saying in the May 10th, 2023 press release introducing the service.
The press release also quoted CEO Bill Rhodes of AutoZone, a GM Envolve customer, as saying “we see the potential for accelerated growth through collaboration with GM Envolve and energy and mobility solutions.” Rhodes notes AutoZone has already benefited from GM’s business services but expects to see even more positive effects from GM Envolve.
GM says it will continue to develop the GM Envolve service based on feedback from its large fleet customers and in collaboration with them. GM Envolve will be headed by the automaker’s vice president of commercial growth strategies and operations, Steve Hill, with the division’s daily operations overseen by GM Envolve vice president Ed Peper.