Former Cadillac executive Melody Lee has been appointed chief marketing officer at Mercedes-Benz USA. Lee’s appointment was announced at the annual Mercedes-Benz dealer meeting held in Vancouver, British Columbia last week. Lee will take on her new role on July 1st.
Per a report from Automotive News, Lee joins Mercedes-Benz USA after leading brand strategy for the Herman Miller and Knoll brands at design company MillerKnoll. Prior to MillerKnoll, Lee served in two executive roles at Cadillac over the course of a six-year period, including brand marketing director.
Lee was also responsible for the development and launch of the Book by Cadillac subscription service. First introduced in 2017, the Book by Cadillac allows subscribers to pay a monthly fee for access to a range of different Cadillac vehicles, with a chance to swap vehicles upwards of 18 times per year. The service also included insurance coverage, maintenance, detailing, white-glove vehicle delivery, and more. Lee was appointed Book by Cadillac global director in November of 2017, but left GM eight months later.
GM has filed to trademark Book by Cadillac three times over the last seven years, most recently on March 10th, 2023, per exclusive GM Authority coverage. It’s possible that Cadillac may be entertaining the idea of relaunching the service following its suspension in 2018.
Lee was also responsible for the development and launch of Cadillac’s “Dare Greatly” campaign, and served as one of the youngest-ever executives at General Motors. Lee is a Texas native and the daughter of Taiwanese immigrants, and completed the General Motors Transformational Leadership Program at the Stanford University Graduate School of Business between 2015 and 2016, per Lee’s LinkedIn profile.
Lee replaces Mercedes-Benz USA marketing head Drew Slaven, who previously served as the company’s CMO beginning in 2014 before departing the company this past February. Slaven also served as interim CEO at Mercedes-Benz USA, and oversaw the naming rights for Mercedes-Benz Stadium, home of the Atlanta Falcons NFL franchise.