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Chevy Traverse Outsells Kia Telluride, Honda Pilot In Q1 2023

Chevy Traverse sales increased in the United States, Canada, South Korea, and Colombia but decreased in Mexico during the first quarter of 2023.

Chevrolet Traverse Sales - Q1 2023 - United States

In the United States, Chevrolet Traverse deliveries totaled 31,533 units in Q1 2023, an increase of about 34 percent compared to 23,464 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
TRAVERSE +34.39% 31,533 23,464

Chevrolet Traverse Sales - Q1 2023 - Canada

In Canada, Chevrolet Traverse deliveries totaled 1,483 units in Q1 2023, an increase of about 162 percent compared to 566 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
TRAVERSE +162.01% 1,483 566

Chevrolet Traverse Sales - Q1 2023 - South Korea

In South Korea, Chevrolet Traverse deliveries totaled 273 units in Q1 2023, an increase of about 165 percent compared to 103 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
TRAVERSE +165.05% 273 103

Chevrolet Traverse Sales - Q1 2023 - Mexico

In Mexico, Chevrolet Traverse deliveries totaled 111 units in Q1 2023, a decrease of about 25 percent compared to 148 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
TRAVERSE -25.00% 111 148

Chevrolet Traverse Sales - Q1 2023 - Colombia

In Colombia, Chevrolet Traverse deliveries totaled 61 units in Q1 2023, an increase of about 307 percent compared to 15 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
TRAVERSE +306.67% 61 15

Here is the 2022 Chevy Traverse in the range-topping High Country trim. The next generation of the three-row full-size crossover arrives for the 2024 model year.

Competitive Sales Comparison (USA)

Chevy Traverse sales during the first quarter of 2023 put the Bow Tie’s three-row full-size crossover in third place when ranked by sales volume among nearly a dozen entries in the mainstream large three-row crossover segment. The Ford Explorer (see running Ford Explorer sales) took the top spot with a 36 percent increase in sales to 58,061 units, followed by the Toyota Highlander in second with a 16 percent drop to 55,344 units. The Chevy Traverse placed third with a 34 percent jump to 31,533 units. The Kia Telluride took fourth with a 23 percent spurt to 27,190 units, and the Honda Pilot rounded out the top five with a three percent bump to 24,704 units.

Sales Numbers - Mainstream Large Three-Row Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
FORD EXPLORER +35.86% 58,061 42,736 19% 16%
TOYOTA HIGHLANDER -16.18% 55,344 66,026 18% 25%
CHEVROLET TRAVERSE +34.39% 31,533 23,464 10% 9%
KIA TELLURIDE +23.17% 27,190 22,076 9% 8%
HONDA PILOT +2.98% 24,704 23,989 8% 9%
NISSAN PATHFINDER +164.85% 23,770 8,975 8% 3%
HYUNDAI PALISADE -6.77% 19,602 21,025 7% 8%
VOLKSWAGEN ATLAS +24.28% 18,311 14,734 6% 6%
DODGE DURANGO +21.73% 17,467 14,349 6% 5%
SUBARU ASCENT +0.57% 14,782 14,698 5% 6%
MAZDA CX-9 -5.99% 9,836 10,463 3% 4%
TOTAL +14.50% 300,600 262,535

From a segment share standpoint, the Traverse earned a 10 percent share, up one percentage point. The Explorer held a 19 percent segment share, up three percentage points year-over-year, while the Highlander posted an 18 percent share, down a segment-worst seven percentage points. The Telluride earned a nine percent share, up one percentage point, and the Pilot posted an eight percent share, down one percentage point.

The mainstream large three-row crossover segment contracted 15 percent to 300,600 units in Q1 2023, meaning Chevy Traverse sales outperformed the segment average.

Sales Numbers - GM Mainstream Three-Row Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
CHEVROLET TRAVERSE +34.39% 31,533 23,464 66% 72%
GMC ACADIA +70.79% 15,945 9,336 34% 28%
TOTAL +44.75% 47,478 32,800

Combining sales of the Chevy Traverse with those of the GMC Acadia (see GMC Acadia sales), which we typically categorize as being in a smaller segment, gives GM 47,478 deliveries for a 15 percent segment share, keeping The General in third place over the Hyundai-Kia conglomerate – the Kia Telluride and Hyundai Palisade, which together saw 46,792 deliveries for a combined 15 percent segment share, remaining in fourth.

Sales Numbers - Hyundai - Kia Mainstream Large Three-Row Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
KIA TELLURIDE +23.17% 27,190 22,076
HYUNDAI PALISADE -6.77% 19,602 21,025
TOTAL +8.56% 46,792 43,101

For informational and comparative purposes, we also provide sales figures for crossover models that overlap with large three-row crossovers like the Traverse – either in price or seating capacity. These crossovers, which are generally smaller than the Traverse, are often cross-shopped with larger models like the Traverse, and include:

  • Midsize crossovers that offer three rows of seating, such as the GMC Acadia, Kia Sorento, and Mitsubishi Outlander.
  • Midsize crossovers with two rows of seating sold at a similar price point to the Traverse, including Nissan Murano, Ford Edge, GM’s own Chevy Blazer, and Hyundai Santa Fe.
  • Midsize and full-size crossover models that are sold under the same name, but whose sales are not broken out by their respective automaker, like the Jeep Grand Cherokee. Specifically, Jeep parent company, Stellantis, does not individually report sales figures of the two-row Grand Cherokee vs. that of the three-row Grand Cherokee L.

Sales Numbers - Overlapping Crossover Sales - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
JEEP GRAND CHEROKEE -27.44% 54,502 75,117
CHEVROLET TRAVERSE +34.39% 31,533 23,464
HYUNDAI SANTA FE +11.51% 28,526 25,582
FORD EDGE -23.21% 20,282 26,412
KIA SORENTO +12.51% 20,166 17,923
GMC ACADIA +70.79% 15,945 9,336
CHEVROLET BLAZER -18.85% 15,263 18,808
NISSAN MURANO +32.34% 12,444 9,403
MITSUBISHI OUTLANDER -24.88% 9,814 13,065

Adding Blazer sales to those of the Traverse and Acadia enables The General to take first place when ranked by sales volume.

Sales Numbers - GM Midsize and Full-Size CUVs - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
CHEVROLET TRAVERSE +34.39% 31,533 23,464
GMC ACADIA +70.79% 15,945 9,336
CHEVROLET BLAZER -18.85% 15,263 18,808

The GM Authority Take

Chevy Traverse sales continued to recover from inventory constraints during the first quarter of 2023, placing third among several competitors, though availability of units at dealerships still remains tight.

Traverse new-vehicle inventory was running at 19 days supply in April, 21 days in March, 17 days in February, and 16 days in January. As a reminder, a 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA). For reference, a 60-day inventory level means that dealerships have enough inventory on hand to sustain sales volume for roughly the next 60 days.

About Chevy Traverse

The 2023 Chevy Traverse arrives largely unchanged from the refreshed 2022 Chevy Traverse.

The 2020 Chevy Traverse was listed as one of the best certified pre-owned three-row crossovers by Kelley Blue Book. Additionally, Consumer Reports hailed the 2022 Chevy Traverse as the easiest model to drive in the midsize three-row utility segment.

In January Consumer Reports gave the 2023 Chevy Traverse a “recommended” rating.

Next-gen 2024 Chevy Traverse prototype in new off-road-oriented Z71 variant

Meanwhile, the next-generation Chevy Traverse is scheduled to be revealed later on in 2023.

During a presentation at last fall’s GM Investor Day event, GM President Mark Reuss said the upcoming third generation of the full-size crossover is scheduled to launch during the 2023 calendar year, meaning it should arrive as a 2024 model.

“A nice enhancement for this; obviously a very popular three-row vehicle, high-volume, right in the heart of the market, right below the [Chevy] Tahoe in terms of size,” he said, “but very much more truck-like as we introduce the refresh of that.”

The next-gen, 2024 Chevy Traverse prototype was spied out in the wild, and up close and personal, showing the overall shape being boxier and more upright than the current second-gen model, among other visual clues. Recently GM Authority has learned that the 2024 Traverse will offer a new off-road-oriented Z71 variant, rather than the addition of an Activ trim level as originally anticipated. Also, the 2024 Traverse will drop the High Country and RS trim levels.

Next-gen 2024 Chevy Traverse prototype

With the Traverse continuing to be recognized for its value, getting inventory supply levels restored is key to GM’s mainstream, three-row full-size crossover taking on competitors for even better sales performance numbers. That will be even more critical when the next-gen model arrives later this year.

Next-gen 2024 Chevy Traverse prototype with Corvette Stingray-inspired exhaust tips

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Adding the GMC Acadia makes sense, but I would also add the Buick Enclave (8803) and Cadillac XT6 (4762) since they are on the same platform giving GM 61,043 Q1 sales.

    Reply
  2. Why are people still buying highlanders? They by far are the worst vehicle in this segment from a drivability and comfort standpoint.

    Reply
    1. Because the hybrid gets 35 MPG. People don’t stop and think about how much gas they could buy with the $5K markup Toyota dealers are asking.

      Reply
  3. It seems you can always play with the numbers to get your desired result. With that said, The Kia/Hyundai novelty is wearing off as some dealers are asking as much as $10k over MSRP for a smaller SUV than the Traverse.

    Reply
  4. We looked at them all and to my surprise my wife liked the Traverse best, by a lot. I’m not a Chevy fan, and the interior is outdated, but it is nonetheless the roomiest and nicest driving in class. A very comfortable family hauler. Throw in a $5K off MSRP offer from the dealer and we couldn’t say no. She loves it so far.

    Reply
    1. I have a 2013 Traverse LS, with 133K on it, and it is the best vehicle I’ve ever owned. I’ve had to replace the flex pipe and a motor mount. Other than routine maintenance and a deer that I hit ($7K in damage), that’s it. It has been a fantastic vehicle. Would definitely buy one again.

      Reply

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