The Chevy Silverado 1500 was the most considered non-luxury vehicle during the first quarter of 2023, with consideration rising 17 percent from Q4 2022 figures.
According to a new report from Cox Automotive and Kelley Blue Book, of the top 10 most considered non-luxury vehicles, the Ford F-150 ranked second, followed by the GMC Sierra 1500 in third. This latest report marks the first time in two fiscal quarters that the Bow Tie brand’s full-size pickup truck was ranked first overall, as the Ford F-150 was ranked first during Q3 2022 and Q4 2022. Before that, the Silverado 1500 ranked first for three consecutive quarters.
In fourth place was the Ram 1500, followed by the Ford Super Duty lineup, the Chevy Silverado HD lineup, and the Ford Explorer in fifth, eighth and ninth place, respectively.
As a whole, pickup consideration rose to new highs for Q1 2023, with consideration jumping three percentage points from Q4 2022 figures to 36 percent. SUVs remained the most considered vehicle type at 66 percent, while cars and minivans rounded out the last two categories at 32 percent and five percent, respectively.
In its recent Q1 2023 Brand Watch report, Kelley Blue Book outlined which models consumers were considering for purchase in a variety of different categories and segments. Established in 2007, the latest rendition of the study includes both mobile and desktop users, a change implemented as of January 1st, 2022, thus providing a better response rate and more diverse group of respondents. Before this change, results were based on desktop users only.
As a reminder, the Chevy Silverado 1500 is offered with a plethora of engine options, including the turbocharged 2.7L I4 L3B gasoline engine, rated at 310 horsepower and 430 pound-feet of torque, the naturally aspirated 5.3L V8 L84 gasoline engine, rated at 355 horsepower and 383 pound-feet of torque, the naturally aspirated 6.2L V8 L87 gasoline engine, rated at 420 horsepower and 460 pound-feet of torque, and the 3.0L I6 LZ0 turbodiesel Duramax engine, rated at 305 horsepower and 495 pound-feet of torque.
As for structure, the Silverado rides on the GM T1 platform, while production of the 2024 Silverado 1500 will kick off in July 2023 at the GM Fort Wayne plant in Indiana, the GM Oshawa plant in Canada, and the GM Silao plant in Mexico.