Chevy Colorado High Country, LTZ Highly Unlikely: Exclusive
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The 2023 Chevy Colorado introduces an all-new third generation for the pickup, making its grand entrance last July with new styling, an overhauled interior, and a new powertrain, plus a revised trim level lineup. Indeed, if it’s off-roading that you’re into, the 2023 Chevy Colorado isn’t short on options, offering up models like the Colorado Z71, Colorado Trail Boss, and Colorado ZR2. But what about a more upscale model variant, such as a Chevy Colorado High Country or LTZ?
In a recent interview, GM Authority Executive Editor Alex Luft asked the Director of Chevrolet Truck marketing, Mike MacPhee, this very question.
“When you look at what is really excellent about the Chevy truck lineup, we can serve the premium buyer with a full-size pickup truck. With Colorado, we deliver tremendous off-road capability with ZR2, and I think [Colorado] Z71 has already elevated the interior to a space that feels luxurious to the buyer and demographic we’re after,” MacPhee told GM Authority.
No doubt, the 2023 Chevy Colorado does offer a better interior than the rest of the Colorado lineup, with soft-touch materials throughout the cabin, including on the dash, the knee rests, and the elbow rests, among other places. Nevertheless, this doesn’t quite explain why GM doesn’t offer a Chevy Colorado High Country or LTZ trim level, especially when one considers the fact that the international-market Colorado/S10 does offer a High Country trim level.
2023 Chevy Colorado Z71 interior
“For the Colorado and the midsize truck buyer, off-road is the fastest growing sub-segment of mid[size] trucks and that’s really where we put our emphasis,” MacPhee told GM Authority. “The off-road sub-segment of midsize pickup is growing twice as fast as the overall midsize pickup segment.”
Breaking it down, it appears as though the Chevy Colorado won’t offer a more luxurious High Country or LTZ trim level any time soon. It’s also worth considering that GMC offers the GMC Canyon Denali, which is positioned as the more luxurious midsize truck offering. However, at the same time, the Chevy Silverado offers both a High Country and LTZ variant, and both coexist perfectly fine with the GMC Sierra Denali. The difference, then, appears to be that the midsize truck segment is not the same as the full-size segment, and that GM must prioritize the fastest-growing aspect of the midsize segment, which, for the time being, is off-road.
GM Authority 2023 Chevy Colorado High Country rendering
Nevertheless, GM Authority went ahead and rendered a hypothetical GMC Colorado High Country trim level, just to see what such a thing might look like.
What do you think, dear reader? Should Chevy offer a more luxurious Chevy Colorado High Country or LTZ trim level? Let us know by voting in the poll below, and remember to subscribe to GM Authority for more Chevy Colorado news, Chevy news, GM business news, and around-the-clock GM news coverage.
Maybe they should just work on getting the thousands of built trucks delivered to dealerships and customers. Just buy a Denali. Denali trim was always nicer than high country anyway. The at4 I ordered has been built since march 28 pending dispatch. Called dealer about hail damage they said all their orders weren’t affected. Hard to believe. I guess I’ll keep waiting.
when did you order it?
Trucks are slowly being delivered as we speak, I just saw a 2023 Colorado Z71 in Red Tentcoat passing by on my way to a Barbecue event today here in Columbus, GA., it truly caught me off guard and both Canyons that came into the GMC Dealership last week have already sold.
I picked up my 2023 Colorado Z71 this weekend! They are definitely worth the wait, it’s much better then I expected. This truck is truly phenomenal in every aspect!
I was driving a 2022 Toyota SR5 prior to getting this truck.
It felt like going from a Ford model T to a modern Cadillac.
Holly cow are these things nice!!!
When are you changing over to EV’s for the mid size trucks???
is there a Hybrid Colorado in the works? This current gas mileage is terrible for a 4 cylinder
There is zero plans for any GM hybrids. All efforts are for EV’s. Recently reported here GM is upgrading some engines especially for the full size trucks and SUV’ and four cylinders with turbos.
I actually got 24.7 average combined fuel mileage on the first 942 miles on my new Z71 in the two wheel dr mode, thats 1 mpg better then I was getting on the 22 Tacoma SR5 4 cyl that was only a Two wheel drive model. The Toyota was zero to 60 in 3 days the Colorado is a rocket in comparison ….Toyota is not in the game yet.
I’m sure Toyota’s 2024 model will be much improved over their current 2023 model, however they have a long way to go to catch the Colorado. I am completely stunned on how much better this Colorado is over the current Tacoma.
I just read up on the new Toyota Tacoma, Toyota is going after every segment, read up on it. This is why they can sell so many of them.
Mike MacPhee needs to wake up and start offering 2 door mid size trucks. Not everyone wants OR needs a 4 door with a small bed. Tacoma will sell so many more, because of their better options they have when it comes to cab and bed. Mike, wake up.
The rendering looks good, the LED bar running across the front is not needed, LED signature underneath the headlights similar to that of the Camaro would look better.
IMO… while an LTZ or High Country would be a nice offering by GM for the Colorado… How much would it cost? I mean these midsize trucks are already reaching full size truck pricing! Also GM unlike Toyota with the Tacoma GM already has a luxury midsize truck… The GMC Canyon Denali. I know people want options but brand loyalty between a GMC or Chevy choice to me makes no sense for competition between GMC and Chevy… Unless the Colorado LTZ/High Country would be predicted to outsell the Canyon Denali. One last thing of Chevy truly wants to do something different then come out with SUV… not CUV based on the Canyon that would hot right now and would probably sell much better then an Colorado LTZ/High Country…. Oh and name that SUV Blazer and change the current Blazer name to Equinox! Just my idea.
I think an LTZ trim would be good as it would still undercut the price of a High Country or Denali by at least 1-2K and offer the luxury Chevy buyer something other than off road variants which many of these will never or rarely see. At the very least offer a luxury package on the LT that has nicer wheels, more body color exterior trim and a little more brightwork outside and some interior upgrades.
Well, into another month with no update and when my Colorado will be shipped. Been built, have a VIN number and it just sits in a field. Not a really good movement on GM’s part to not provide a product in a timely manner!