The 2023 Chevy Colorado introduces an all-new third generation for the pickup, making its grand entrance last July with new styling, an overhauled interior, and a new powertrain, plus a revised trim level lineup. Indeed, if it’s off-roading that you’re into, the 2023 Chevy Colorado isn’t short on options, offering up models like the Colorado Z71, Colorado Trail Boss, and Colorado ZR2. But what about a more upscale model variant, such as a Chevy Colorado High Country or LTZ?
“When you look at what is really excellent about the Chevy truck lineup, we can serve the premium buyer with a full-size pickup truck. With Colorado, we deliver tremendous off-road capability with ZR2, and I think [Colorado] Z71 has already elevated the interior to a space that feels luxurious to the buyer and demographic we’re after,” MacPhee told GM Authority.
No doubt, the 2023 Chevy Colorado does offer a better interior than the rest of the Colorado lineup, with soft-touch materials throughout the cabin, including on the dash, the knee rests, and the elbow rests, among other places. Nevertheless, this doesn’t quite explain why GM doesn’t offer a Chevy Colorado High Country or LTZ trim level, especially when one considers the fact that the international-market Colorado/S10 does offer a High Country trim level.
“For the Colorado and the midsize truck buyer, off-road is the fastest growing sub-segment of mid[size] trucks and that’s really where we put our emphasis,” MacPhee told GM Authority. “The off-road sub-segment of midsize pickup is growing twice as fast as the overall midsize pickup segment.”
Breaking it down, it appears as though the Chevy Colorado won’t offer a more luxurious High Country or LTZ trim level any time soon. It’s also worth considering that GMC offers the GMC Canyon Denali, which is positioned as the more luxurious midsize truck offering. However, at the same time, the Chevy Silverado offers both a High Country and LTZ variant, and both coexist perfectly fine with the GMC Sierra Denali. The difference, then, appears to be that the midsize truck segment is not the same as the full-size segment, and that GM must prioritize the fastest-growing aspect of the midsize segment, which, for the time being, is off-road.
Nevertheless, GM Authority went ahead and rendered a hypothetical GMC Colorado High Country trim level, just to see what such a thing might look like.
What do you think, dear reader? Should Chevy offer a more luxurious Chevy Colorado High Country or LTZ trim level? Let us know by voting in the poll below, and remember to subscribe to GM Authority for more Chevy Colorado news, Chevy news, GM business news, and around-the-clock GM news coverage.