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Chevy Blazer Outsells Subaru Ascent, Honda Passport During Q1 2023

Chevy Blazer sales decreased in the United States and Canada but increased in Mexico and Colombia during the first quarter of 2023.

Chevrolet Blazer Sales - Q1 2023 - United States

In the United States, Chevrolet Blazer deliveries totaled 15,263 units in Q1 2023, a decrease of about 19 percent compared to 18,808 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
BLAZER -18.85% 15,263 18,808

Chevrolet Blazer Sales - Q1 2023 - Canada

In Canada, Chevrolet Blazer deliveries totaled 641 units in Q1 2023, a decrease of about 13 percent compared to 739 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
BLAZER -13.26% 641 739

Chevrolet Blazer Sales - Q1 2023 - Mexico

In Mexico, Chevrolet Blazer deliveries totaled 265 units in Q1 2023, an increase of about 36 percent compared to 195 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
BLAZER +35.90% 265 195

Chevrolet Blazer Sales - Q1 2023 - Colombia

In Colombia, Chevrolet Blazer deliveries totaled 112 units in Q1 2023, an increase of about 11,100 percent compared to 1 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
BLAZER +11,100.00% 112 1

This is the refreshed 2023 Chevy Blazer in the RS trim level, featuring revised front and rear fascias, different LED headlights and taillights, and a new infotainment display.

Competitive Sales Comparison (USA)

Chevy Blazer sales during the first quarter of 2023 saw the Bow Tie brand’s midsize crossover place 15th in the midsize and full-size crossover segment, which is comprised of 21 entries. The Ford Explorer (see running Ford Explorer sales) placed first with a 36 percent bump to 58,061 units, followed by the Toyota Highlander in second with a 16 percent drop to 55,344 units. The Jeep Grand Cherokee took third with a 27 percent drop to 54,502 units. The Chevy Traverse (see running Chevy Traverse sales), the Blazer’s corporate cousin and the Bow Tie brand’s other entry in this space, placed fourth with a 34 percent bump to 31,533 units. The Hyundai Santa Fe followed in fifth with a 12 percent increase to 28,526 units, while the Kia Telluride took sixth with a 23 percent bump to 27,190 units. The GMC Acadia (see running GMC Acadia sales), the Blazer’s other corporate cousin, placed 14th with a 71 percent jump to 15,945 units, while the Chevy Blazer followed in 15th with a 19 percent slide to 15,263 units.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
FORD EXPLORER +35.86% 58,061 42,736 12% 9%
TOYOTA HIGHLANDER -16.18% 55,344 66,026 11% 14%
JEEP GRAND CHEROKEE -27.44% 54,502 75,117 11% 16%
CHEVROLET TRAVERSE +34.39% 31,533 23,464 6% 5%
HYUNDAI SANTA FE +11.51% 28,526 25,582 6% 5%
KIA TELLURIDE +23.17% 27,190 22,076 5% 5%
HONDA PILOT +2.98% 24,704 23,989 5% 5%
NISSAN PATHFINDER +164.85% 23,770 8,975 5% 2%
FORD EDGE -23.21% 20,282 26,412 4% 6%
KIA SORENTO +12.51% 20,166 17,923 4% 4%
HYUNDAI PALISADE -6.77% 19,602 21,025 4% 4%
VOLKSWAGEN ATLAS +24.28% 18,311 14,734 4% 3%
DODGE DURANGO +21.73% 17,467 14,349 4% 3%
GMC ACADIA +70.79% 15,945 9,336 3% 2%
CHEVROLET BLAZER -18.85% 15,263 18,808 3% 4%
SUBARU ASCENT +0.57% 14,782 14,698 3% 3%
NISSAN MURANO +32.34% 12,444 9,403 3% 2%
HONDA PASSPORT +9.02% 11,419 10,474 2% 2%
MAZDA CX-9 -5.99% 9,836 10,463 2% 2%
MITSUBISHI OUTLANDER -24.88% 9,814 13,065 2% 3%
TOYOTA VENZA -31.10% 7,466 10,836 2% 2%
TOTAL +3.53% 496,427 479,491

From a segment share standpoint, the Blazer earned a three percent share, down one percentage point. The Explorer led with 12 percent segment share, up three percentage points year-over-year, while the Highlander held an 11 percent share, down three percentage points. The Grand Cherokee also held an 11 percent share, down five percentage points. The Traverse and Santa Fe both posted a six percent share, each up one percentage point. The Telluride maintained a five percent share, while the Acadia posted a three percent share, up one percentage point.

Sales of all three GM vehicles – the Chevy Blazer and Travers along with the GMC Acadia – grew 22 percent to 62,741 units for a combined 12 percent segment share.

Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
CHEVROLET TRAVERSE +34.39% 31,533 23,464 50% 45%
CHEVROLET BLAZER -18.85% 15,263 18,808 24% 36%
GMC ACADIA +70.79% 15,945 9,336 25% 18%
TOTAL +21.57% 62,741 51,608

Meanwhile the Ford Edge and Explorer duo posted sales growth of 13 percent to 78,343 units for a combined 16 percent segment share, outselling The General by roughly 16K units.

Sales Numbers - Ford Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
FORD EDGE -23.21% 20,282 26,412
FORD EXPLORER +35.86% 58,061 42,736
TOTAL +13.30% 78,343 69,148

Hyundai – with the Palisade and Santa Fe – and Kia – with the Sorento and Telluride – had combined deliveries of 95,484 units, with sales up 10 percent for a combined 19 percent segment share. That means the Korean conglomerate controlled nearly a fifth of this crowded and highly-competitive segment.

Sales Numbers - Hyundai and Kia Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
HYUNDAI PALISADE -6.77% 19,602 21,025
HYUNDAI SANTA FE +11.51% 28,526 25,582
KIA SORENTO +12.51% 20,166 17,923
KIA TELLURIDE +23.17% 27,190 22,076
TOTAL +10.25% 95,484 86,606

Sales of Toyota’s Highlander and Venza dropped 18 percent for a combined 62,810 units and a 13 percent segment share, only slightly outpacing GM.

Sales Numbers - Toyota Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
TOYOTA HIGHLANDER -16.18% 55,344 66,026
TOYOTA VENZA -31.10% 7,466 10,836
TOTAL -18.28% 62,810 76,862

Cumulative sales of the Honda Passport and Pilot were up five percent to 36,123 units for a seven percent segment share.

Sales Numbers - Honda Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
HONDA PASSPORT +9.02% 11,419 10,474
HONDA PILOT +2.98% 24,704 23,989
TOTAL +4.82% 36,123 34,463

Meanwhile, combined sales of the Nissan Murano and Pathfinder led the segment with a 97 percent leap to 36,214 deliveries for an eight percent segment share.

Sales Numbers - Nissan Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
NISSAN MURANO +32.34% 12,444 9,403
NISSAN PATHFINDER +164.85% 23,770 8,975
TOTAL +97.05% 36,214 18,378

Finally, the two Stellantis models, namely the Dodge Durango and Jeep Grand Cherokee, had sales drop a combined 20 percent to 71,969 units for a 15 percent segment share. As a reminder, sales of the Grand Cherokee include those of the two-row Grand Cherokee and three-row Grand Cherokee L.

Sales Numbers - Stellantis Midsize & Full-Size Mainstream Crossovers - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
DODGE DURANGO +21.73% 17,467 14,349
JEEP GRAND CHEROKEE -27.44% 54,502 75,117
TOTAL -19.56% 71,969 89,466

All in, Hyundai-Kia placed first, Ford was second, Stellantis third, Toyota fourth, GM fifth, Honda sixth, and Nissan seventh. Automakers with one entry followed.

The midsize and full-size mainstream crossover segment, comprised of crossovers with a starting price in the vicinity of $30,000, grew four percent to 496,427 units during Q1 2023, meaning Blazer sales significantly underperformed the segment average.

The GM Authority Take

Chevy Blazer sales performance continues to be affected by low inventory, with the drop during Q1 2023 mirroring that of the previous quarter.

Blazer new-vehicle inventory supply was at 23 days supply in February and in March, up from 17 days in January and 16 days supply in December 2022. A 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA). For reference, a 60-day inventory level means that dealerships have enough inventory on hand to sustain sales volumes for roughly the next 60 days.

About Chevy Blazer

The 2023 Chevy Blazer brought about a refresh thanks to revised front and rear fascias, different LED headlights and taillights, and a larger new infotainment display.

In December Consumer Reports gave the 2023 Chevy Blazer a “recommended” rating and in May recognized the 2023 Chevy Blazer as a quiet vehicle.

2024 Chevy Blazer EV RS

In July 2022 the 2024 Chevy Blazer EV finally made its official debut, ushering in the brand’s mass-market electric crossover. Headlined by a maximum GM-estimated range of 320 miles from a full charge, the Chevy Blazer EV will be available in front-, rear- and all-wheel drive configurations, while the trim level lineup will include 1LT, 2LT, RS, and Blazer EV SS, along with a Police Pursuit Vehicle (PPV) model for law enforcement, making it the quickest police package ever offered by Chevy.

The Bow Tie brand is even bringing back a Super Sport model with the first-ever 2024 Chevy Blazer EV SS. A standard performance AWD propulsion configuration delivers up to 557 horsepower and 648 pound-feet of torque in the crossover, enabling a zero to 60 mph time of under four seconds in the Wide Open Watts (WOW) acceleration setting. Additional performance-focused features include a specific sport-tuned chassis and Brembo front brakes.

Set to go on sale this summer, we recently spotted the 2024 Chevy Blazer EV RS in black and in Radiant Red Tintcoat.

2024 Chevrolet Blazer EV RS

The introduction of the Blazer EV prompts us to ask: does the ICE Chevy Blazer have a future? All indicators point to the 2025 being its last model year.

As the all-electric Blazer EV enters the market and eventually replaces the ICE Blazer, it’ll be interesting to see how sales pan out for the nameplate, especially with the return of the coveted high-performance Blazer SS model.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Blazer does alright and is needed because Traverse can’t compete with Grand Cherokee and Explorer. Does GM dumb down Traverse into a dull family hauler to protect Tahoe? Amazing how old as dirt yet handsome and reasonably priced Durango beats Arcadia, too. Blazer is an ‘excitment’ vehicle that can’t off road but looks good–reminds me of Pontiac!

    Personally, I’d buy a Durango instead of Blazer.

    Reply
    1. And what the hell is an “Arcadia”?

      Reply
    2. My wife has a ’22 Blazer 2LT AWD and I have a ’22 Durango GT AWD…I’ll take the Durango over the Blazer all day long. My wife’s Blazer (which has the 2.0L) had a sticker of $40,000. It does not have a leather-wrapped steering wheel and it is just now getting retro-fitted with the heated seats and backup sensors after a year of owning it. There are only two things I like about the Blazer…the 2.0L gets great mileage on the highway and it has wireless CarPlay (though it does crash quite often). Other than that, it is a pretty lackluster crossover…just gets the job done.

      My Durango is a GT (1 step up from a base SXT)…its sticker was just over $44,000. Mine came with a heated leather-wrapped steering wheel, backup sensors and heated seats, no retrofits required, 20in wheels, and it does not have any flat black plastic trim panels on the outside…everything is painted. Plus, the Durango has the 3.6L Pentastar/8spd combo. Add in a 3rd row of seats and it is a great deal compared to the Blazer. Even though the Durango is old and on its way out, it rides great, has great get-up-and-go, gets decent mileage on the highway, and it recently received a an interior/exterior refresh in 2021. For only $4000 more than the Blazer, it is a no-brainer.

      Reply
      1. Tim, My 2020 Blazer 2LT has heated seats, remote start, back up sensor/warnings, lane change warning, a 3.6 litre 308 hp engine that is according to Google, quicker in the 1/4 mile than your Durango by 4/10ths of a second. That’s a lot. The mpg difference between the 2 litre and the 3.6 litre is a 1 mpg penalty. I’m good with that. Your Durango is AWD and my Blazer just fwd so that could be significant for many folks. AWD is available as I remember.

        Reply
  2. Well lets see, you shopped a brand new redesigned vehicle against one that is at the end of its life (I believe the Traverse will be all new next year), it will be newer than the Traverse. The Blazer is a two row and in a different class so you had to have shopped against the Traverse.

    Why are they comparing the Blazer sales versus the Explorer and Traverse sales? They are different classes (mid size vs full size). Durango is full, Explorer, CX-9, etc. Two rows versus three rows.

    Reply
  3. Glad to see a summary by combined models of the top manufacturers, which is much more representative of where they are in this market segment.

    Hope to see the same for pickup sales, where combined GM full size pickups have outsold Ford yearly since Q1 2020.

    Reply
  4. GM sales numbers are not anything to Brag about, placing 5th..

    Reply

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