GM electric delivery van and logistics subsidiary BrightDrop recently opened its first Canadian dealership in Toronto, named “BrightDrop Greater Toronto Area.”
BrightDrop Greater Toronto Area is the brand’s second major dealership after its Los Angeles area location, and is positioned in “the largest auto market and third largest EV market in Canada” according to the press release.
The new dealership is operated by a multigenerational family-owned vehicle dealer business, Roy Foss Automotive Group, which also owns the biggest Cadillac dealership in Canada. Karen Foss, the current joint owner, says the company’s “fleet and commercial expertise, built over six decades” will help the new dealership “hit the ground running” and “accelerate EV adoption in Canada.”
The General decided to give BrightDrop its own dealer network in 2021 as a way to improve the subsidiary’s growth. The first Canadian dealership was originally supposed to open before the end of 2022, but was delayed until the first part of 2023 instead.
GM also fully retooled the GM CAMI plant in Ingersoll, Canada for production of the all-electric BrightDrop Zevo 600 delivery van and eventually the BrightDrop Zevo 400 as well. The first Zevo 600 rolled off the assembly line in early December 2022.
The 2023 BrightDrop Zevo 600 sold out by the start of April 2023. BrightDrop opened reservations for the 2024 model year at that time. Simultaneously, BrightDrop announced it had produced and shipped 500 units of the electric delivery van for commercial customers. The company says its goal is annual production of at least 50,000 BrightDrop Zevo 600 and Zevo 400 units by 2025.
As a reminder, the BrightDrop Zevo 600 has a cargo capacity of 600 cubic feet and offers a 250-mile range on a single battery charge. GM estimates it can carry a maximum cargo payload of 2,200 pounds. The Zevo 600 EV’s GVWR is 9,990 pounds, making it operable by drivers without the special license often required for driving vehicles with a GVWR of 10,000 pounds or more. Safety technology includes Automatic Emergency Braking, Front and Rear Park Assist, and standard IntelliBeam LED headlamps.
Under the skin, the BrightDrop Zevo 600 uses Ultium battery technology for power and Ultium Drive motor technology for propulsion. The Zevo 600 can be recharged with 120 kW DC fast charging or AC Level 2 11.5 kW charging and offers a peak recharging rate of 160 miles per hour.