The automaker debuted the all-new 2024 Buick LaCrosse on May 4th in the city of Shanghai, showing the first images and official information on the new vehicle developed exclusively for China. While the SAIC-GM joint venture confirmed most of the details we already knew about regarding the 2024 LaCrosse’s exterior and interior design, it took advantage of the reveal to show the vehicle for the first time in the range-topping Avenir trim.
The all-new 2024 Buick LaCrosse introduces the fourth generation of Buick’s full-size sedan, carrying on the nameplate’s legacy with an all-new design and premium technologies. The brand claims the 2024 LaCrosse combines “forward-thinking” styling and a highly refined interior to meet the growing expectations of wealthier and progressive customers in China, the only country where the model is built and sold.
As we previously reported, the all-new 2024 Buick LaCrosse embraces the new Pure Design language and sleeker proportions that define the brand’s new era. It highlights the imposing shark-nose front-end design, the larger grille and the wraparound headlamps that give it a unique look. In fact, the new LaCrosse debuts a winged lighting signature with Matrix LED headlamps, including up to 222 front and 352 rear lighting elements in the Avenir version.
For its part, the interior of the 2024 Buick LaCrosse raises the level of sophistication with greater attention to detail and the most advanced technologies. The new horizontally arranged dashboard features the Buick Virtual Cockpit module with a massive 30-inch 6K Eyemax curved display, powered by the Qualcomm Snapdragon 8155 chip and incorporating 5G connectivity. The Avenir model boasts a two-tone finish and an ambient lighting system with 121 light sources.
The all-new 2024 Buick LaCrosse will officially launch and go on sale over the next few months in China, which is expected to remain the nameplate’s only target market. Based on the same variant of the GM E2 platform as the outgoing generation, the 2024 LaCrosse measures 196.7 inches long, 73.5 inches wide and 57.9 inches tall, with the same 114.4-inch wheelbase and the 2.0L I4 LSY engine for all versions.