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All-New 2024 Buick LaCrosse Launches In China

Just days after officially unveiling the all-new 2024 Buick LaCrosse in China, General Motors has now just launched the new generation of Buick‘s flagship sedan in the Chinese market.

The all-new 2024 Buick LaCrosse was launched in China to further elevate the brand’s lineup of sedans, becoming the first model in Buick’s extensive passenger-car portfolio in the Asian country to adopt the new design language and next-generation technologies. In fact, GM claims that the new 2024 LaCrosse was designed for wealthy, trend-setting customers and will completely redefine its segment.

“The LaCrosse has been a mainstay in Buick’s portfolio since its launch, recognized for its sculptural design, modern interior and thoughtful personal technologies,” said General Director of Buick Sales and Marketing at SAIC-GM, Cesar Toledo. “The new-generation LaCrosse has been upgraded with a more expressive look, superior comfort, and innovative technology for a more connected and intelligent user experience. It will redefine the premium sedan segment, providing customers more of what they want,” he added.

The all-new 2024 Buick LaCrosse was announced in four trim levels for its launch, dubbed Beyond, Enjoy, Premium, and Avenir. All come standard with a slew of convenience features and innovative technologies, including Buick’s new Virtual Cockpit System integrated into the large 30-inch curved 6K Eyemax display. The Avenir variant adds higher-quality materials, premium audio equipment, and a digital cabin purification system.

Mechanically, the 2024 Buick LaCrosse is equipped with the 2.0L I4 LSY engine along with a 48V mild-hybrid system, developing 233 horsepower and 258 pound-feet of torque, mated to GM’s nine-speed automatic transmission. The company claims that said powertrain offers a combined fuel economy of 35.7 mpg under WLTC conditions. For its part, the base LaCrosse will feature a turbocharged 1.5L engine and will arrive in the third quarter of the year.

The all-new 2024 Buick LaCrosse is now available for sale at Buick’s official dealer network in China, which will remain the only country where the brand’s full-size sedan is manufactured and marketed. In addition, the 2024 LaCrosse debuts Buick’s all-new eCruise Intelligent Driver System with fourteen standard semi-autonomous driving assists that maximize onboard comfort and safety.

Here is pricing for the 2024 Buick LaCrosse in China:

  • 2024 LaCrosse Beyond: 179,900 yuan (about $25,880 USD at the current exchange rate)
  • 2024 LaCrosse Enjoy: 199,900 yuan ($28,750 USD)
  • 2024 LaCrosse Premium: 209,900 yuan ($30,190 USD)
  • 2024 LaCrosse Avenir: 239,900 yuan ($34,510 USD)

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. It looks stylish and modern, especially in Avenir trim. And, admittedly, it’s a break from the last-generation LaCrosse, but that’s what GM wanted for Buick.

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  2. Confused how the avenir MSRP is $34k yet in the US the avenir MSRP was around $45k….

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    1. One big part of it is that there is way more competition in the Chinese market, therefore, more buying power for consumers. Another part is that it’s drastically cheaper to build cars in China due to depressed manufacturing wages.

      Reply
    2. I agree. The price is for the Avenue here 4 years ago were 45k and up. Why are they so cheap now? If they would sell them in the US for those prices, they would definitely sell.

      Reply
      1. Buick is positioned as a VW, Ford and Toyota rival in China and not being marketed as a Volvo or Genesis competitor. It’s more like the former Olds price point and can even be compared to Chevrolet. I like this LaCrosse. First not ugly “pure” design but it doesn’t scream bespoke.

        Chevy China doesn’t do great. I’m suprised GM haven’t killed Buick US and Chevy China and made these cars into one badge engineered line.

        Reply
  3. GOOD LUCK GM … hope next generations see beautiful things you do… # WE only miss my CAT died with 12 years old

    Reply
  4. Probably labor costs, that is just a guess though not an assumption.

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  5. I want one!

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  6. Front looks like a Avalon. What happened to the traditional Buick vertical grill? Why copy a lesser quality product?

    Reply
  7. Why did Buick abandon it’s USA customers and cater to China. I’ve been a Buick customer for decades. But now I’m not good enough to have the opportunity to buy this car!!!

    Reply
    1. Because enough of you weren’t buying their cars. Also, China has been a huge market for Buick for years.

      Reply
      1. GM was not promoting the Lacrosse. Best car I’ve driven over the last 51 years. Why do we have to tell GM that advertising sells? The Lacrosse was a superlative vehicle. If they bring it back here, I will buy my third one.

        Reply
  8. Just another instance of a US company catering to China over the US

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    1. China is now the biggest market for both Buick and Cadillac.

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    2. “Just another instance of a US company” selling products to a country that wants to buy them more than the US. There, fixed it for you. Buick hardly sold any Lacrosse’s the last few years they were available in the US. On the other hand, Buicks are a status symbol and the Chinese are happy to buy a lot of them. But yeah, God forbid a company sell something to someone that wants to buy it. WTF?!

      Reply
  9. Frank, the whole vehicle (front, back, body style) looks like the recently retired Toyota Avalon. GM a couple of steps behind the competition again.

    Reply
  10. There would be no Buick if not for the Chinese market. US sales are an appendage to the real revenues. As for why the same car costs more here, our consumers have more money (or can borrow it if they don’t).

    Reply
  11. Look…it’s a SEDAN and not a POS CUV or SUV. Wow…China gets it and the US market doesn’t and all we have are those crappy CUV, SUV and pickups to choose from.

    Reply
  12. In China and nothing, is exactly the same. While China gets cars like this one, the rest of the planet receives boring SUV’s and crossovers

    Reply
  13. Toyota style Not Buick disappointing

    Reply
  14. The Chinese-only market Buicks look pretty solid. With the low-rent ones they let the US Buick dealers sell it’s a wonder they even bother. If anything, the American market ones hurt Buick of China’s Luxury cred.

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  15. Was a beautiful car. This is hideous

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  16. What a waist in spending on engineering if it is not sold world wide, just makes no busibess sence.

    Reply
  17. Why read about it here when you can”t buy it here?

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  18. You people on here whining, china gets nice looking cars, all we get are suv’s….waaaah! We don’t get cars like this because almost everyone you know buys suv’s not cars anymore. They didn’t force us to by SUVs, that’s what the majority chose to buy. But yeah, it sucks not to have nice cars like this available.

    Reply
  19. You gave up the American Market for sedans, because you want the public to buy SUVs, What you should be doing is
    offering the American Public a vehicle similar to what you sell in China. They will sell. Contact your Buick customers and
    ask them. You are forcing your prior Buick owners to buy vehicles that your competitors manufacture, That is
    not good business.

    Reply

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