Chevrolet recently announced the winner of its Lead Dream Chaser opportunity, selecting Michigan activist and environmental educator Meag Schwartz for the role. Schwartz will be given $100,000 and three months with the all-new 2024 Chevy Trax to pursue her dream of protecting and cleaning up the Great Lakes. Schwartz was selected from a group of five finalists announced last month, which were whittled down from hundreds of video submissions.
“This is a dream come true,” Schwartz said following the announcement. “The funds and Chevy Trax will go a long way in helping us achieve our goal of protecting and enjoying the Great Lakes. Thanks to Chevrolet for this once-in-a-lifetime opportunity, and I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.”
Schwartz, also known as “The Great Lakes Litter Lady,” will work to grow her marine debris removal passion project and highlight the natural beauty of the Great Lakes and its shorelines.
The five contest finalists, including Schwartz, were reviewed and scored by a panel of judges from Chevrolet, with creative entrepreneur and Kickstarter CEO, Everette Taylor, serving as a guest judge. Each finalist was scored in five specific weighted criteria, including oral story, creativity of the video, usage of funds, personality, and product integration. The contestant with the highest total combined score from each judge was declared the winner.
The other four finalists included Arelious Cooper, founder of the Art in the Paint nonprofit, Emily Vitale, who runs the Talk Too Much craft business to raise awareness about mental health, Kamari Jamz, a coach seeking to turn his passion for basketball into a sustainable business, and Monica Ortega, a travel show host hoping to inspire people to be more adventurous.
As a reminder, the 2024 Chevy Trax cradles the turbocharged 1.2L I3 LIH gasoline engine, while under the skin, a crossover rides on the GM VSS-F vehicle set. Production takes place at the GM Changwon plant in South Korea.