Chevrolet recently announced the winner of its Lead Dream Chaser opportunity, selecting Michigan activist and environmental educator Meag Schwartz for the role. Schwartz will be given $100,000 and three months with the all-new 2024 Chevy Trax to pursue her dream of protecting and cleaning up the Great Lakes. Schwartz was selected from a group of five finalists announced last month, which were whittled down from hundreds of video submissions.
Meag Schwartz
“This is a dream come true,” Schwartz said following the announcement. “The funds and Chevy Trax will go a long way in helping us achieve our goal of protecting and enjoying the Great Lakes. Thanks to Chevrolet for this once-in-a-lifetime opportunity, and I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.”
Schwartz, also known as “The Great Lakes Litter Lady,” will work to grow her marine debris removal passion project and highlight the natural beauty of the Great Lakes and its shorelines.
The five contest finalists, including Schwartz, were reviewed and scored by a panel of judges from Chevrolet, with creative entrepreneur and Kickstarter CEO, Everette Taylor, serving as a guest judge. Each finalist was scored in five specific weighted criteria, including oral story, creativity of the video, usage of funds, personality, and product integration. The contestant with the highest total combined score from each judge was declared the winner.
The other four finalists included Arelious Cooper, founder of the Art in the Paint nonprofit, Emily Vitale, who runs the Talk Too Much craft business to raise awareness about mental health, Kamari Jamz, a coach seeking to turn his passion for basketball into a sustainable business, and Monica Ortega, a travel show host hoping to inspire people to be more adventurous.
As a reminder, the 2024 Chevy Trax cradles the turbocharged 1.2L I3 LIH gasoline engine, while under the skin, a crossover rides on the GM VSS-F vehicle set. Production takes place at the GM Changwon plant in South Korea.
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Comments
“Michigan activist and environmental educator” is another term for “unemployed”. Michigan’s version or Greta Thunberg.
“Activist”, ugh.
Hate to say it, but I get the strong impression that GM picked the finalists solely because they thought their roles would boost their corporate image. It also seems more than a little odd to give a gas car as a first place prize to an environmentalist, but I didn’t write the rules.
Well, yes it would have been nice if GM offered Meag a Bolt SUV or a eHummer.
Can the do the vegan teacher lady next?
Wow, so much hate for the young lady. She has a passion and she pursues it and you all mock her for it.
I think it’s great to see her making an effort to clean up the Great Lakes. They are an incredible natural resource and shouldn’t be taken for granted.
And maybe with her work, others don’t have to experience the trash you all leave behind.
Congrats to Meag on her win.
The only way to eliminate pollution is to eliminate manufacturing jobs. Trees need carbon and jobs need pollution. Should we eliminate trees? Cause that’s what will happen if we eliminate carbon.
Kudos and Carrots to Meag Schwartz. Very well done Meag and thank your to GM for a good deed!
“Schwartz will be given $100,000 and three months with the all-new 2024 Chevy Trax to pursue her dream of protecting and cleaning up the Great Lakes.”
Does the $100K have to be used purely for her Great Lakes initiative?
There are dozens of millions of tons of plastic in the Great Lakes. That Trax is going to have to do a LOT of trips back and forth to the landfill over that 3 month period 😉
Should have given her a battery powered boat.