The 2024 GMC Hummer EV SUV isn’t short on party tricks, packing in features like CrabWalk and Watts to Freedom (WTF) modes to delight and amaze passengers. Now, we’re watching as basketball superstar LeBron James puts these features to the test in the following video advertisement.
Clocking in at exactly 1 minute, the video shows James at the helm of the 2024 GMC Hummer EV SUV alongside some adorable crab co-pilots.
The video opens on a beach, where we see a cute little crustacean in the passenger seat, indicating that it wants James to drive the 2024 GMC Hummer EV SUV in CrabWalk mode.
“Again?” James asks, incredulously.
James acquiesces, laying down some diagonal tire treads on the sandy surface as Missy Elliott’s “Get Ur Freak On” plays in the background.
“Let’s try something different,” James says. We’re next transported onto a beach road as a cover of “Immigrant Song” by Led Zeppelin, Karen O, Trent Reznor, and Atticus Ross starts to play. We see our crab friend get buckled in while a few other crab passengers on the rear bench get settled.
James puts the 2024 GMC Hummer EV SUV into WTF mode, lowering the suspension. As James lifts his foot off the brake, the all-electric SUV jumps forward, laying down an estimated 0-to-60-mph time of 3.5 seconds thanks to a maximum output of 830 horsepower. The crabs are thrilled.
“Let me guess,” James asks after bringing the SUV to a stop. “You wanna do that again.”
First breaking cover in April of the 2021 calendar year, the GMC Hummer EV SUV made its formal introduction in a commercial that aired during the NCAA’s Final Four tournament. LeBron James starred in that commercial as well.
The 2024 GMC Hummer EV SUV trim level lineup includes the EV2, EV2X, EV3X, and range-topping Edition 1. Pricing starts at $80,395 for EV2 models, and ranges up to $105,595 for the Edition 1. Check out GM Authority’s coverage for more pricing information, including options.
GM Ultium batteries and GM Ultium Drive motors provide the motivation, while under the skin, the 2024 GMC Hummer EV SUV rides on the GM BT1 platform. Production takes place at the GM Factory Zero plant in Michigan.