GMC Sierra Sales Place Fourth In Segment During Q1 2023

GMC Sierra sales increased in the United States, Canada, and Mexico during the first quarter of 2023.

GMC Sierra Sales - Q1 2023 - United States

In the United States, GMC Sierra deliveries totaled 67,198 units in Q1 2023, an increase of about 19 percent compared to 56,617 units sold in Q1 2022. Sierra 1500 (LD) sales grew 26 percent to 46,382 units, while Sierra HD sales (2500 HD and 3500 HD) increased 5.1 percent to 20,816 units.

GMC Sierra Sales Detail - Q1 2023 - USA

Model	Q1 2023 / Q1 2022	Q1 2023	Q1 2022
Total	+18.7%	67,198	56,617
Sierra LD	+26%	46,382	36,805
Sierra HD	+5.1%	20,816	19,812

GMC Sierra Sales - Q1 2023 - Canada

In Canada, GMC Sierra deliveries totaled 15,244 units in Q1 2023, an increase of about 17 percent compared to 13,080 units sold in Q1 2022.

GMC Sierra Sales - Q1 2023 - Mexico

In Mexico, GMC Sierra deliveries totaled 621 units in Q1 2023, an increase of about 40 percent compared to 445 units sold in Q1 2022.

Competitive Sales Comparison (USA)

GMC Sierra sales during the first quarter of 2023 put Big Red’s full-size truck range in fourth place in the full-size mainstream pickup truck segment when ranked by sales volume. The Ford F-Series (see running Ford F-series sales) remained at the top with a 21 percent jump in sales to 170,377 units, while the Chevy Silverado (see running Chevy Silverado sales), the Sierra’s corporate cousin, followed in second place with a five percent bump to 126,992 units. The Ram Pickup took third with a 17 percent drop to 105,350 units, followed by the GMC Sierra in fourth with a 19 percent bump to 67,198 units. The Toyota Tundra followed in fifth with a 22 percent increase to 27,651 unit, and the Nissan Titan took sixth with a 37 percent drop to 4,038 units. The GMC Hummer EV Pickup had just two deliveries.

GMC’s Hummer EV Pickup is included here in the lineup along with the all-electric Ford F-150 Lightning as well as the Super Duty line of heavy duty trucks.

Full-Size Pickup Truck Sales - Q1 2023 - USA

From a segment share standpoint, the Sierra posted a 13 percent share, up one percentage point. The F-Series posted a 34 percent segment share, up four percentage points year-over-year. The Silverado held a 25 percent share, down one percentage point. The Ram Pickup earned a 21 percent share, down six percentage points. The Tundra posted a six percent share, up one percentage point, while the Titan maintained a one percent share.

Combining the GMC Sierra and Hummer EV Pickup along with the Chevy Silverado gives GM a segment-leading share of 38 percent with 194,192 deliveries, once again making GM the best-selling manufacturer of full-size pickups in America.

Sales Numbers - Full-Size GM Trucks - Q1 2023 - USA

For informational purposes, we have provided Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments, outselling the Titan and Hummer EV Pickup this quarter.

Honda Ridgeline Sales - Q1 2023 - USA

The full-size pickup segment grew six percent to 501,608 units, meaning that GMC Sierra sales outperformed the segment average.

The GM Authority Take

GMC Sierra sales continue a positive trend, showing that Big Red’s bread-and-butter offering is very much in demand. The uptick recorded during Q1 was the result of greater availability, enabling quick turns.

Also, GMC is not sitting on its laurels, instead improving and expanding its lineup in order to boost the bottom line for GM’s primary money makers. Combining sales of the Sierra with those of the Chevy Silverado again made GM the king of overall full-size pickup truck sales in the U.S.

About GMC Sierra

The 2023 GMC Sierra 1500 introduces only a handful of changes and updates over the refreshed 2022 Sierra 1500.

The big news for 2023 is the debut of the first-ever 2023 GMC Sierra AT4X AEV Edition as the most off-road-capable factory Sierra 1500 ever, developed with input from American Expedition Vehicles (AEV) like the Chevy Colorado ZR2 Bison and first-ever 2023 Chevy Silverado 1500 ZR2 Bison. Additionally, the “standard” 2023 GMC Sierra AT4X receives new equipment from the AEV Edition.

For 2024, the GMC Sierra 2.7L engine will be branded TurboMax. Furthermore, the upcoming 2024 GMC Sierra 1500 is set to receive the second-generation Hydra-Matic 8L80 eight-speed automatic transmission in conjunction with the aforementioned turbo 2.7L L3B engine. Additionally, the 2024 Sierra AT4X will offer the LZ0 Duramax diesel engine, delivering more low-end torque that’s particularly useful for off-roading. It joins the naturally aspirated 6.2L V8 L87 gasoline engine as an available powerplant, which will get the Active Exhaust system.

Last fall GM also debuted the refreshed 2024 GMC Sierra HD featuring fresh exterior styling, a new interior, powertrain updates, and more. The refresh is highlighted by the arrival of the premium 2024 GMC Sierra HD Denali Ultimate, the pinnacle of heavy-duty trucks. Joining the new range-topping trim level will be the “seriously off-road capable” 2024 GMC Sierra HD AT4X as an even-more-capable off-road version of the current GMC Sierra HD AT4. Additionally, the 2024 Sierra HD gets new standard equipment across the lineup.

Under the hood, the 2024 GMC Sierra continues offering the same two engines, with the 6.6L L8T V8 gasoline engine being standard, while the 6.6L V8 L5P turbodiesel Duramax engine being optional. While power and torque for the gas motor remain the same, the Duramax boasts an improved, SAE-certified output boost to 470 horsepower and 975 pound-feet of torque. For 2024, both the diesel engine and the gasoline engine now connect to GM’s 10-speed automatic transmission as standard, which replaces the GM six-speed equipped mated to gasoline-powered models previously.

About GMC Hummer EV Pickup

Production of the 2022 Hummer EV Pickup began when the first Edition 1 model rolled off the assembly line. The all-electric truck is based on GM’s dedicated “Ulti-body” electric GM BT1 platform. A different variant of the same the BT1 architecture is used by the upcoming Chevy Silverado EV and GMC Sierra EV.

The Hummer EV Pickup Edition 1 produces 1,000 horsepower and 11,500 pound-feet of wheel torque, while the Hummer EV SUV Edition 1 develops 830 horsepower and 11,500 pound-feet of wheel torque. The Watts to Freedom mode pushes the new pickup to 60 mph in just 3 seconds. Both output figures are sourced from GM Ultium battery and GM Ultium Drive motor technologies.

Other standout features for the pickup include adaptive air suspension, Extract Mode, Terrain Mode with one-pedal driving, the revolutionary CrabWalk Mode, UltraVision cameras, and more.

The 2023 Hummer EV Pickup offers a new 3X Launch Package for the EV^3X and a new Sport Package for that trim level and the Edition 1, while losing the Sky Convertible Top option.

In February our spies spotted a prototype testing of the first-ever 2024 GMC Sierra EV Denali. This particular model appears to be a Sierra EV Denali Edition 1, which is the only variant billed for the 2024 model year. All other models, including “regular” Denali, AT4, and Elevation, will be offered for the 2025 model year.

GM competitor Stellantis responded recently by debuting its battery electric 2025 Ram 1500 REV with a 500-mile range that bests the Chevy Silverado EV and the GMC Sierra EV. The RAM 1500 REV is the follow-on to the Ram 1500 Revolution pickup concept light-duty pickup truck presented at the beginning of the year. The Ram electric truck will offer an optional range-extending gasoline engine in a unique hybrid setup, wherein the onboard ICE will generate electricity rather than send rotational energy to the drivetrain for “class-shattering range.”

Stellantis also claims the Ram 1500 REV boasts class-leading 14,000-pound towing capacity. The 2024 GMC Sierra EV Denali Edition 1 will have max towing capacity of up to 9,500 pounds, though some trims of Sierra EV’s corporate cousin – the Chevy Silverado EV – will be able to tow as much as 20,000 pounds.

With the introduction of the refreshed GMC Sierra 1500 and Sierra HD, bringing GMC’s most modern and most competitive trucks with the most expansive lineups ever, Sierra sales should continue to grow over time for GM’s premium full-size pickup truck lineup. This is especially true as the Professional Grade ups its game with industry leading variants like the ultra-luxurious Denali Ultimate and highly off-road capable AT4X, including the first-ever special edition from AEV.

Additionally, GMC has launched the Sierra in other countries, namely the Middle East, Mexico, and most recently South Korea, which ought to boost sales well into the future.

About The Numbers

• All percent change figures compared to GMC Sierra sales for Q1 2022, unless noted otherwise
• In the United States, there were 75 selling days for Q1 2023 and 75 selling days for Q1 2022
• GM Q1 2023 sales reports:
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