As GM Authority covered late last month, The General has announced that it will not offer Apple CarPlay and Android Auto smartphone mirroring in its future all-electric vehicle lineup. Rather, the automaker will install a new infotainment system developed in partnership with Google that will holistically integrate with the rest of the vehicle. While the move is viewed as controversial by some, one GM executive says that the automaker is comfortable with the decision.
In a recent interview with The Verge, the GM vice president of software, Scott Miller, defended the decision to no longer offer Apple CarPlay or Android Auto in GM’s future EV lineup.
“We are very comfortable with our decision,” Miller told The Verge. “We are going to evolve and learn, and I think we are going to be in good shape here.”
The first GM vehicle to no longer offer Apple CarPlay and Android Auto will be the 2024 Chevy Blazer EV. Going forward, GM has developed a new infotainment system with Google that will allow the automaker to capture additional data on how its customers drive and charge their all-electric vehicles. The new system will also provide GM with an avenue to accelerate its strategy of launching a slew of new digital subscription services, a move which GM CEO Mary Barra predicts will generate $20 billion to $25 billion in annual revenue by the 2030 calendar year.
At the same time, GM’s ICE-based vehicles will continue to offer Apple CarPlay and Android Auto, while GM customers who own vehicles equipped with the systems will continue to have access to the related features.
Nevertheless, GM has been roundly criticized for the move. However, the automaker remains steadfast that the launch of a new, native infotainment system will allow the automaker to offer a holistic experience, for example, pre-warming the all-electric vehicle’s battery pack when the navigation system destination is set to a charging station. What’s more, Miller explains that a native experience would potentially circumvent the need for device pairing.
“We do have customer data that says when system is embedded and it just works and you don’t have to fumble with your phone or pair it or do other things with it, you get in your vehicle and everything works seamlessly,” Miller said. “It knows you, it recognizes you and sets it up for you. They will like that better.”