Lloyd Reuss, a former GM President, has passed away at the age of 86 years old.
Reuss, whose son Mark Reuss is the current GM President, passed away on April 21st, 2023. Earning a degree in mechanical engineering at the University of Missouri, Reuss served in the U.S. Army Corps of Engineers for two years as a first lieutenant, and later joined GM as an engineer in 1957. Not long after, he moved to the Chevy division in 1959.
Reuss continued to climb the General Motors ladder, and was eventually named GM Vice President and Buick General Manager in the late 1980s. It was during this period that GM began to modernize its factories, with large investments in advancing machinery. Reuss was a major proponent of these investments.
In 1990, Reuss was named GM President under former GM Chairman and CEO Robert Stempel. Unfortunately, this duo didn’t last much longer than a few years.
“Lloyd Reuss was a talented executive and leader of GM and was also a strong force for good in the community with his service, dedication and tireless efforts on behalf of others,” current GM CEO Mary Barra was quoted as saying. “My thoughts and deepest sympathies, along with those of everyone at General Motors, are with Mark and the entire Reuss family.”
An interesting piece to note is that Reuss was a major supporter of the GM Impact concept car, which eventually morphed into the GM EV1. This vehicle is notable because it was the first mass-produced all-electric vehicle of the modern automotive era.
“He worked hard, yet always had time for us,” the Reuss family said in a statement. “A role model of integrity, fairness and will be remembered by many for giving back. He lived an amazing life and for that we are eternally grateful.”