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GM Authority

Chevy Colorado Outsold By Tacoma, Frontier, Gladiator During Q1 2023

Chevy Colorado sales decreased in the United States, Canada, South Korea, Mexico, and Chile but increased in Colombia during the first quarter of 2023.

Chevrolet Colorado Sales - Q1 2023 - United States

In the United States, Chevrolet Colorado deliveries totaled 13,256 units in Q1 2023, a decrease of about 39 percent compared to 21,693 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
COLORADO -38.89% 13,256 21,693

Chevrolet Colorado Sales - Q1 2023 - Canada

In Canada, Chevrolet Colorado deliveries totaled 1,497 units in Q1 2023, a decrease of about 6 percent compared to 1,597 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
COLORADO -6.26% 1,497 1,597

Chevrolet Colorado Sales - Q1 2023 - South Korea

In South Korea, Chevrolet Colorado deliveries totaled 383 units in Q1 2023, a decrease of about 62 percent compared to 1,009 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
COLORADO -62.04% 383 1,009

Chevrolet Colorado Sales - Q1 2023 - Mexico

In Mexico, Chevrolet Colorado deliveries totaled 254 units in Q1 2023, a decrease of about 33 percent compared to 380 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
COLORADO -33.16% 254 380

Chevrolet Colorado Sales - Q1 2023 - Chile

In Chile, Chevrolet Colorado deliveries totaled 778 units in Q1 2023, an increase of about 6 percent compared to 734 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
COLORADO +5.99% 778 734

Chevrolet Colorado Sales - Q1 2023 - Colombia

In Colombia, Chevrolet Colorado deliveries totaled 279 units in Q1 2023, a decrease of about 6 percent compared to 298 units sold in Q1 2022.
MODEL Q1 2023 / Q1 2022 Q1 2023 Q1 2022
COLORADO -6.38% 279 298

Competitive Sales Comparison (USA)

Chevy Colorado sales put the Bow Tie brand’s midsize pickup truck in fourth place in its segment when ranked by sales volume during the first quarter of 2023. The Toyota Tacoma remained at the top of the segment, posting a sales bump of less than one percent. It was the only model to post a positive gain this time around. The Taco’s 53,583 deliveries made up nearly half of all segment sales. The Nissan Frontier took second place with a 24 percent slide to 16,926 units, followed by the Jeep Gladiator in third with a similar 24 percent slip to 13,575 units. The Colorado placed fourth with a 39 percent drop to 13,256 units. The Ford Ranger (see running Ford Ranger sales) took fifth with a 35 percent decline to 11,500 units. The GMC Canyon (see running GMC Canyon sales), the Colorado’s corporate cousin, took up the rear with a 19 percent slide to 5,016 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
TOYOTA TACOMA +0.75% 53,583 53,182 47% 38%
NISSAN FRONTIER -24.45% 16,926 22,405 15% 16%
JEEP GLADIATOR -24.21% 13,575 17,912 12% 13%
CHEVROLET COLORADO -38.89% 13,256 21,693 12% 16%
FORD RANGER -34.80% 11,500 17,639 10% 13%
GMC CANYON -18.57% 5,016 6,160 4% 4%
TOTAL -18.08% 113,856 138,991

On a segment share basis, the Colorado posted a 12 percent share, down four percentage points. The Tacoma led with a dominating 47 percent segment share, up a healthy nine percentage points year-over-year. The Frontier posted a 15 percent share, down one percentage point, while the Gladiator held a 13 percent share, down one percentage point. The Ranger posted a 10 percent share, down three percentage points, and the Canyon maintained a four percent share.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22 Q1 23 SHARE Q1 22 SHARE
CHEVROLET COLORADO -38.89% 13,256 21,693 73% 78%
GMC CANYON -18.57% 5,016 6,160 27% 22%
TOTAL -34.40% 18,272 27,853

Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 18,272 deliveries and a cumulative 16 percent segment share to slide The General into second place in the segment while still moving less than half the units of the Tacoma. The Colorado outsold the Canyon nearly three-to-one this quarter.

The midsize mainstream pickup truck segment dropped 18 percent to 113,856 units in Q1 2023, meaning Colorado sales underperformed the segment average.

Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments, placing it above the Ranger and Canyon in terms of sales this quarter.

Sales Numbers - Honda Ridgeline - Q1 2023 - USA

MODEL Q1 23 / Q1 22 Q1 23 Q1 22
HONDA RIDGELINE +40.58% 12,918 9,189

The GM Authority Take

We attribute the lackluster Chevy Colorado sales performance during the first quarter of 2023 to a completely normal process involved in a generational changeover. We expect Colorado sales to rebound (and then some!) as the all-new, 2023 Colorado begins arriving to dealers in greater quantities.

About Chevy Colorado

Part of GM’s answer to the Tacoma’s dominance starts with the all-new, third-generation 2023 Chevy Colorado, which features a new exterior, a new powertrain, plenty of on-board technology, and a completely revised interior. The new model rides on an updated platform, resulting in a more refined driving experience that is also more capable off-road. The 2023 Colorado is available in five trim levels – WTLTZ71, first-ever Trail Boss, and ZR2. Interestingly, the Trail Boss was formerly offered as a package on some model years of the second-gen Colorado. The ZR2, meanwhile, offers a special edition in the form of the ZR2 Desert Boss.

Under the hood of the 2023 Chevy Colorado beats one heart – the turbocharged 2.7L I-4 gasoline engine, albeit in three states of tune. The tunes range from 237 to 310 horsepower and from 259 pound-feet of torque to 390 and 430. The new powerplant is mated to a second-generation eight-speed automatic transmission will handle cog swaps. As GM Authority first reported, the gearbox is vastly improved compared to the preceding GM eight-speed automatic, though a few issues still remain.

The 2023 Colorado also gets a new StowFlex Tailgate and new wheel designs up to 22 inches, plus a vast range of available accessories, with Chevy set to offer over 200 individual parts and components from the Chevrolet Accessories catalog. For 2024, the Chevy Colorado ZR2 Bison will return for the next-gen truck, replacing the Desert Boss package.

The 2023 Chevy Colorado is now shipping, though – as we mentioned earlier – very few units have actually reached dealers and customers. As production ramps up and availability of the new model improves, we’ll see if more buyers take a look at GM’s all-new mainstream midsize pickup truck for the first time and consider it over the Tacoma. As we reported previously, GM’s one-two punch in the midsize truck segment will continue, with the Colorado being joined by the next-gen 2023 GMC Canyon as a more premium offering. The General’s trucks together are poised to make waves, and we expect sales to follow, just as long as GM can produce enough units to meet demand and get the trucks to customers.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. I truly don’t know what to make of all of this. I do know one thing I’m totally frustrated with the current situation with trying to purchase a new 2023I put the order in at the tail end of December understanding that the car would not be in production until the end of January but it’s now almost the end of April and GM still has not given a production date for this vehicle so it looks like my vehicle will be here maybe possibly sometime at the end of July August I mean Wow totally speechless. Come on GM do better you should be ashamed of yourself. This was supposed to be the new canyon/Colorado but it’s with the old GM Waze that are getting worse. Very frustrated. AGM authority. Why don’t you do some follow up on what is going on and give us some answers. That would be really helpful.

    Reply
    1. Oh but GM is limiting manufacturing because Mary thinks there’s too many trucks in inventory??? Imagine that, the dealer lots are still nearly empty here in my free red state. New arrivals are scooped up almost immediately. Someone isn’t being honest with Mary.

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      1. They aren’t limiting manufacturing on the Colorado, Carl

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    2. The only thing GM can scale is full size trucks right now – maybe they should copy Toyota and build the Colorado on their full size platform like the new Taco is built on the Tundra frame. Then use the same factories.

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      1. my neighbor just spent P00 on his tacoma for an engobe, i didn’t ask if it was a new one or rebuilt.ir was nearing 90K so no warranty

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    3. It is not GM. Has anyone done any ounce of research before spouting off? Any looking at what has been going on across the industry and the economy? They had to wait on the EPA, they have suppliers that are still short stagged, they have a transportation industry that is still in shambles. They had suppliers close down during the pandemic for good they have had to scramble to replace, the list is on. Shesh, you bought a vehicle during these times that have been one of the worst of all time, then you complain because you haven’t gotten it in a timely manner from pre-pandemic times? Come one man, do better please…

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      1. 👍 Well said!

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      2. I disagree, it is GMs fault, PERIOD. Maybe they shouldn’t be advertising BEVs they knew they had no ability to produce. They keep over promising and delaying, etc. Maybe they should just figure it out and when they can actually produce it, then announce it. I feel like GMs whole approach to BEVs has been a virtue signaling posturing act with minimal substance, then they were caught off guard when there was actual demand and then they realized that they might have to commit to it – ‘lets begin breaking ground on battery factories after announcing the arrival of 20 EVs’. Like Toyota, they’ve been announcing the arrival of ’20 EVs in 2023 / now updated to 7) and then when the date arrives conveniently kick the can down the road. Does anyone honestly expect to see a Blazer/Equinox/Silverado EV this year. GM lost any credibility as a so-called BEV ‘leader’. I don’t see Tesla or Hyundai struggling to mass produce BEVs – even VW with early 2000’s software and a bloated platform are able to keep up with demand. And look at Ford who was years behind GM in the BEV arena handily outselling GM in 2022 and despite GMs current Q1 lead, will likely outsell GM again in 2023. GM can pound their chest that they are ahead of ford for now. They fumbled away any chances at being a significant BEV player. I wish I was wrong, but I’m not. And to your point that its the EPA and supplier’s fault, not poor GM – what does the EPA have to do with it (IRA credit or not, they can’t produce Lyrics) and GM’s purposeful move to be the least vertically integrated OEM on the planet bit them in the @ss and it won’t be resolved any time soon. Outsourcing the most critical component to LG Chem was another brilliant move – the worst top 10 battery manufacturer in the world – look up whose batteries have by far the highest failure rate and fires in the world. GM can’t even produce the new Colorado despite one engine/transmission/cab/bed option. But, they can over produce full size trucks apparently – must be different suppliers. GM ‘s past strategic planning and current management led to this predicament and its going to be hard to climb out of it.

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        1. Mvb….GM delivered and out sold more vehicles then any other manufacturer in the USA market last year….they must be doing something right.

          Reply
  2. Maybe the dealers are hiding them to fake scarcity so they can continue overcharging??

    Reply
    1. Out of curiosity I checked, and the dealer in town here has 0 Colorados. It’s a larger dealer than the town nearby that has 6 of them. But those are all priced as much as a Silverado.
      There really isn’t much reason to buy a Colorado that costs as much as the full size.

      Reply
  3. You will obviously see a huge increase in percentages for the Colorado and Canyon once these trucks make it to the sales floor. They are actually far better then the current competition. Although at the snails rate that GM is getting them delivered to the dealerships the competition can redesign from a clean sheet of paper and get more to the costumers before GM gets its 2023’s shipped.

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  4. It would be nice if the dealers had them in stock. You can’t sell something you don’t have. Check the internet, and they have hundreds of them that say in Transit! Still waiting on the one I put a downpayment on!

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    1. Would not buy another Colorado. The 4 cylinder . Without turbo has no power, I had a 4 cyl. Already. Traded it in. Turbos are throw aways. They run hot, use the motor oil to cool them down ( which burns), need more oil changes, dirty oil, and plugs that foul quicker. I had one Turbo, and would not buy another 110,000 turbo blew. I went for a naturally aspirated six. It either the Tacoma, or the Frontier. I chose the Frontier and could not be happier. Super power, and great gas mileage. I chose the frontier because no matter what model you buy you get the same 6 cyl. Engine. No extra charge.

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      1. The four cylinder motors in these new trucks are build very strong like diesel motors and will absolutely out last anything that’s in any Nissan Frontier. I did plenty of research. It was between Toyota and Colorado for me. Colorado won.

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        1. These motors are built to withstand higher compression If you really know and understand how engines are built and you read the specs on the 2.7 turbo plus motor, you may then understand just how durable this engine actually is. I would say it should easily outlast any engine from any other manufacturer of any midsize or full size truck for that matter currently on the market today.

          Reply
  5. When there is only one body style (crew cab short bed), and only one engine choice, and manufacturing lags, what can be expected. Maybe when Chevrolet gets their head from their butt and once again starts offering options that folks actually want and desire, things may change. Until then???? I’m keeping my 2019 Extended Cab, long box!

    Reply
    1. They will sell more of these each year than the last Colorado, even without all those things few people want.

      Reply
  6. Just ordered a 2023 Colorado Z71 was told maybe July for delivery, GM should develop a method to get these trucks to the dealer faster, this could increase sales and popularity of this vehicle. It’s a good-looking truck and a strong truck but if customers can’t get them, it is depressing and disappointing.

    Reply
    1. Actually they are working on developing that system. They are starting to use transport trucks they own now, instead of relying on outside companies and their delays. As with any new model of vehicle and any new business venture, there can be some delays and frustration. Hopefully once everything gets ironed out it will be a fast and efficient process of getting the trucks to the lots.

      Reply
  7. Being out sold maybe GM should raise the price a little more, can buy a full size for the same money.

    Reply
  8. If only the GM trucks had a CD player ………..

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    1. Exactly! I’m holding onto my ’94 silverado until they come to their senses and start offering cassette players again.

      Reply
  9. I believe it’s mainly due to not shipping a lot in first quarter . I think 2nd quarter it will do better

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  10. Surprised title of article wasn’t “Chevy Colorado Outsells Ford Ranger And sister GMC Canyon First Quarter”. At least it was honest on getting crushed by Toyota Tacoma, as is everyone in the segment. This a really good looking vehicle. Build them, get them to the dealers and improve market share.

    Reply
  11. The competitors will fill the void caused by the lack of desire for GM only offering a 4 door stubby bed Colorado.

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  12. Ordered a Z71in December and it was built last week in February according to GM but is still setting at the plant! What is going on? They announced all this new product and can’t deliver!

    Reply
  13. Looking forward to the day when GM gets back to “Building and Shipping” vehicles, instead of “Building and Parking” vehicles in vacant fields, parking lots, etc !
    8 COLORADO’S PARKED IN LOT SOMEWHERE AND GM DOESN’T HAVE A CLUE WHEN THE CUSTOMERS WILL SEE THEM!!!

    Reply
  14. A 4 cylinder T only no V-6 REALLY GM. One engine option, WHAT THE HELL. I was ready to buy till I Saw that. No new Colorado for me.

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  15. That makes sense that the Colorado sales are down over 38%, start making some of these vehicles. I’ve checked within a 2000-mile radius and no dealers have them.

    Reply
    1. Do you live in Hawaii?
      I’m seeing 487 of them within 100 miles. For the 2022 there are still 35 of them.

      Reply
      1. Thanks Nate, but I live in Wisconsin. Looking for a 2023 ZR2. Tried to book a visit to the Wentzville MO production plant for a tour. My district Rep indicated that no visits are allowed due to safety issues right now, probably from worker discontent.

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  16. What state has that many??

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    1. Michigan. Probably everywhere though.
      If you set 1000 miles there are over 6000 new 2023 Colorados using the vehicle inventory link on the Chevrolet site.
      ZR2 isn’t listed as a filter option, but on Autotrader I’m seeing 3 of them, all 2022 within 50 miles.

      I think people just aren’t buying these. I wouldn’t. You can easily get a Silverado for what most of them on the lots are going for.

      Reply
  17. All the colorados I see listed at dealers are all in transit. Not at dealer lot can’t sell if you don’t have

    Reply
    1. Well I’ve seen them on the lot driving by. And I doubt all 6000 of them in the Midwest are in transit.

      Reply

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