After recently revealing the interior design of all-new Buick Electra E5, General Motors is gearing up to launch Buick‘s all-electric crossover this month in China.
SAIC-GM, the automaker’s major joint venture in China, has recently told the media that it will launch the all-new Buick Electra E5 in the Chinese market before the upcoming 2023 Shanghai International Auto Show, which will take place from April 18th to the 27th in the largest and most iconic city of the Asian country. Although no specific date has been announced yet, this indicates that the Electra E5’s launch will happen in the first 15 days of this month.
The all-new Buick Electra E5’s official introduction in China represents a key step in Buick’s product strategy that plans to initiate a major transformation in its largest volume market. In fact, the Electra E5 is the brand’s first all-electric vehicle to adopt GM’s Ultium Battery technology and Ultium Drive propulsion system, which also inaugurates the new global family of zero-emission Electra products.
As such, the Buick Electra E5 becomes the spearhead for the Tri-Shield brand to massively expand electric technology starting with the largest automotive market and largest growth hub for EVs worldwide. The model is a premium-focused five-passenger compact to midsize crossover aimed at the heart of the largest utility segment both in China and around the world.
In addition to introducing the new Pure Design language, the Buick Electra E5 will stand out for including the most refined and technologically advanced cabin ever developed by Buick, debuting disruptive innovations such as the huge 30-inch free-form OLED display, the new Virtual Cockpit display and 5G connectivity that will be extended to the brand’s entire portfolio of electric vehicles.
The all-new Buick Electra E5 will officially launch in China during the first half of this month, when the crossover’s specific trim configuration and pricing for the country will be announced. Series production of the Electra E5 will start shortly at the recently opened SAIC-GM Wuhan Ultium plant – also known as the Wuhan Ultium Center, the facility in charge of supplying units to the Chinese market.