General Motors just introduced the all-new third-generation Chevy Colorado for the 2023 model year, revealing new exterior styling, an overhauled cabin and a new powertrain as well. While impressive, we think the Chevy Colorado lineup could benefit with the addition of one specific trim level, namely a new Colorado RST variant.
At present, the 2023 Chevy Colorado lineup includes WT (Work Truck), LT, Z71, ZR2, and the new-for-2023 Trail Boss. The Chevy Colorado Trail Boss was previously offered as a package upgrade for LT and Z71 trim levels.
Critically, the lineup is missing a sportier Colorado RST (Rally Sport Truck) trim level. For readers who may be unaware, most of Chevy’s lineup already offers either a sportier RST / RS trim level or package. This includes the Chevy Trax, Chevy Trailblazer, Chevy Equinox, Chevy Blazer, Chevy Traverse, and Chevy Malibu, all of which offer RS trims, while the Chevy Camaro offers an RS package. Meanwhile, Chevy’s utility models offer RST trim levels, including the Chevy Silverado, Chevy Tahoe, and Chevy Suburban.
Regardless, the third-gen pickup seems like the right candidate for a new Colorado RST trim. GM could base it on the LT trim, but incorporate the some of Z71’s content and features, making for a fun new variant. Possible content could include the turbocharged 2.7L I4 L3B engine as standard (either the Turbo Plus or High Output variant), 18-inch wheels, and some of the Z71 comfort features as well, such as available leather upholstery.
Interestingly, GM briefly offered an RST package for the Chevy Colorado several years ago. Offered as the RST Special Edition upgrade for the LT trim level, the package included a black Chevy-lettered front fascia treatment, black bodyside moldings, and 20-inch Low Gloss Black-painted aluminum wheels fitted with 255/55R20 all-season tires. The package also included black badging.
As a reminder, the 2023 Chevy Colorado is motivated by either the turbocharged 2.7L I4 L2R gasoline engine or the turbocharged 2.7L I4 L3B gasoline engine, while under the skin, the truck rides on an updated version of the GMT 31XX platform. Production takes place at the GM Wentzville plant in Missouri.