84 Percent Of GMC Sierra HD Q1 2023 Sales Consisted Of AT4 And Denali Trims9
General Motors recently released its Q1 sales results for the 2023 calendar year, indicating that sales for the GMC Sierra HD were up 5.1 percent year-over-year. The report also indicated that 86 percent of GMC Sierra HD sales during the quarter were for the AT4 and Denali trim levels. For those readers who may be unaware, the GMC Sierra AT4 is the off-roader of the lineup, while the Denali trims (Denali and Denali Ultimate) are the more-opulent, luxury-oriented trim levels.
Per GM’s latest Q1 sales results, 26 percent of orders for the GMC Sierra HD were for the AT4 off-roader trim level, while another 58 percent of orders were for the Denali and new Denali Ultimate variants.
Per a previous GM Authority report, these figures indicate a slightly higher ratio than what was recorded three years ago. Back in 2020, 80 percent of the GMC Sierra HD pickup sales mix was for the Denali and AT4 trim levels.
GMC Sierra HD sales (which include both the 2500 HD and 3500 HD configurations) increased 5.1 percent year-over-year to 20,816 units during Q1 of 2023. More broadly speaking, GMC sales increased 7.6 percent year-over-year to 130,608 units. GM as a whole saw U.S. sales increase 18 percent during the quarter to 603,208, with sales at all four U.S. brands increasing.
The GMC Sierra HD received a full model refresh for the 2024 model year, introducing new exterior styling, an overhauled cabin, powertrain changes, and more. The trim level lineup was updated as well, and now offers the new Denali Ultimate as the latest range-topper model, characterized by Vader chrome exterior trim, 20-inch Ultra-bright wheels, and an Alpine Umber interior.
Meanwhile, the GMC Sierra HD AT4 continues to offer enhanced off-road confidence thanks to features like upgraded off-road suspension, skid plates, all-terrain tires, and an Autotrac two-speed transfer case. A new, even-more capable GMC Sierra HD AT4X model is on the way.
The 2024 GMC Sierra HD offers two engine options, including the 6.6L V8 L5P turbodiesel Duramax engine, as well as the naturally aspirated 6.6L V8 L8T gasoline engine. A more capable variant of the GM T1 platform provides the bones, while production takes place at the GM Flint plant in Michigan.
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Of these Q1 sales, what % was for the 2023 model vs new 2024 model?
I am not clear that the reference was for all HD GM trucks are produced at Flint. If that was the intent, that is not true. Oshawa Canada is building HD GM trucks also.
Unless it changed from 2023, Oshawa only makes the Silverado. The GMC is only made at Flint (along with additional Silverado builds).
Low volume, high-priced vehicles will not sustain the company very long.
I’d be more curious to know the breakdown in all 4 quarters, from 2020 until current. I guess the unspoken idea (since it only reports the first quarter of 2020 when the new trucks came out and the first quarter of this year when the refresh came out) is that high end trims dominate the orders when they are newly introduced. Interesting I guess, but hardly surprising. How do the numbers hold up through the product life cycle?
These trucks are incredibly expensive! Who is buying these “work trucks”? Not your average worker I would guess….
Silly me. Trying to buy a “lowly” 3500HD PRO for only $58K. Forgive me, GM. What was I thinking? An actual 4WD crew cab truck with a full bed? The shame! Who wants a “truck” truck?
That’s probably because GM puts less constraints on the higher $ vehicles and gets them out quicker along with what dealers are ordering because people will pay more for something on the lot than waiting 6-12 months. I was waiting over 1yr for a suburban to even be scheduled to be built, but gmc was getting stock vehicles in at my local dealership, weird when they take basically all the same parts so it ain’t a chip shortage. Our suburban was gonna have a few features disabled meanwhile the yukon I found on the lot has everything functional.
that’s because that’s the only trims that GM gave us to sell. We havent had any other trims on the HDs this year yet