2024 Buick Enormous Launches As 12-Seat Full-Size SUV
94
Sponsored Links
GM Authority has big news – literally – to share about an upcoming vehicle debut that has somehow stayed under our radar until now: Buick will soon reveal the Buick Enormous, an extended-length full-size SUV built on the GM T1 platform.
After years of being the only GM brand without a large sport-utility in its lineup, Buick says it is planning to advertise the Buick Enormous with the catchphrase “Making Up For Lost Time In A Big Way.”
Speaking on condition of anonymity, some sources within the company say the SUV was originally going to be dubbed the “Buick Ginormous” or even the “Buick Brobdingnagian.” However, this broke the Buick naming convention, where all nameplates have the En- prefix, so these early provisional names were dropped in favor of the Buick Enormous.
The Buick Enormous will stand out in a significant way from other extended length full-size SUVs in the GM stable, such as the Chevy Suburban, the GMC Yukon XL, or the Cadillac Escalade ESV.
That’s because the Buick Enormous will be The General’s first four-row SUV. Even the front seating row is a bench seat, giving the Enormous a total capacity of 12 passengers. All of the bench seats will fold flat to maximize cargo space.
While the Buick Enormous’ front bench seat will feature a 40/60 split as standard so the driver will still have a place to sit when all the other seats are folded, an optional Extreme Luggage Package is available for those who need that little bit of extra space. The Extreme Luggage Package (RPO code 2MUCHSPACE) includes a harness to strap the driver horizontally to the cabin ceiling, enabling even the driver’s seat to be folded down for more cargo space. A special steering wheel with shifter, brake, and accelerator paddles will enable hands-only control possible in this unorthodox driving position, which can best be described as being in an upside-down luge. The package carries the advertising slogan “when the biggest SUV on Earth still isn’t quite big enough to carry everything.”
The Enormous will be produced in Preferred, Sport Touring, and Avenir trim levels. It will be motivated by three different engine choices, including the naturally aspirated 5.3L V8 L84 gasoline engine developing 355 horsepower and 383 pound-feet of torque, the atmospheric 6.2L V8 L87 gasoline engine rated at 420 horsepower and 460 pound-feet of torque (standard on Enormous Sport Touring), and the 3.0L I6 LZ0 turbodiesel Duramax engine producing 420 horsepower and 460 pound-feet of torque.
Some critics have made unseemly suggestions about the “big” advertising campaign and slogans of the Buick Enormous, following a January 2023 British study asserting a link between certain vehicle purchases and the specs of the male buyers’ factory equipment.
However, Buick and GMC global vice president Ancan Hundred told reporters “we’re not obsessed with the idea that size matters. It’s just that if you buy a Buick Enormous, the vehicle is such a big deal you’ll have more friends than you ever had before, so you’ve got to have somewhere to give them all a ride at once.”
“Since some of those friends may get a little noisy about wanting to borrow your new Enormous, we’ve decided to include our Buick QuietCabin feature as standard,” Hundred said. “You’re welcome,” he added with a smirk.
Buick QuietCabin is configured differently in the Enourmous than in other Buick models. A soundproof divider separates the front seating row from the three that follow. Originally designed to reduce the road and engine noises, the QuietCabin divider is also useful to block out the sound of complaining kids on long road trips to a distant murmur, or the sound of nine passengers asking to take your awesome SUV for a ride, or getting in an argument about politics, sports, or Bigfoot.
Sure to be the next big thing, the Buick Enormous is set to go on sale on February 29th, 2024. When asked about the choice of release date, one staffer remarked “you can only fit this puppy’s launch into a 366-day-long leap year.” Therefore, we’re a little less than a year before the 2024 Buick Enormous will arrive at Tri-Shield dealerships across the U.S.
Be sure to mark your calendar and Happy April Fool’s Day, GM Authority readers!
Subscribe to GM Authority for more Buick news and around-the-clock GM news coverage.
Sponsored Links
Another fullsize body on frame SUV? This will be sold in the same showroom as the Yukon? Is this April fools?
Yes it is!!!!! Read the last sentence.
Got it Pere thanks. lol
How About The Buick Behemoth ! 😝
The fold down driver seat with the driver strapped to the ceiling did not clue you in?
Nothing gets by you! Genius, man, pure genius.
Why can they bend a little of the sheet metal and make it look like a Buick or something. Its just another Suburban blob rolling down the road. No imagination from GM
I was thinking of a full size SUV from BUICK. The Buick Avalanche. Sure, it breaks the naming convention but sounds sick. I even made an example of what it would look like in multiple games.
I was thinking of a full size SUV from BUICK. The Buick Avalanche. Sure, it breaks the naming convention but sounds sick. I even made an example of what it would look like in multiple games. ….
What are the dimensions of the Enormous full size? Is it longer and/or wider than the Suburban\XL\EXT?
THEY WONT IMPROVE THE LARGE SUV TO ADD DOORS TO 3RD ROW WHICH THEY SHOULD HAVE DONE WHEN THEY WENT TO 3 ROWS. NEED PROTECTIVE PROTECTION ON DOORS AGAINST HITS AT HIGHWAY SPEEDS AND MAKE THIRD ROW HAVE SAME LEG AND HIP ROOM AS SECOND ROW.
Take off the caps lock.
WHY, ITS ON THE KEYBOARD TO BE USED
TAKE IT OFF THE KEYBOARD AND ALL TYPEWRITERS
Are you serious? Didn’t you see the date of publication of this article?
YES, ITS A APRIL FOOLS JOKE TO MAKE FUN OF CUSTOMERS ASKINGB FOR IMPROVEMENTS ON LARGE SUV, SIX DOORS MORE POWER,FORTIFIED, DOORS ETC. GM WONT RESPOND AND SATISFY THOSEREQUESTS AND INSTEAD USING APRIL 1 TO MAKE FUN OF THEM. THIS IS SAD.
It won’t change amount of power. They won’t add an extra two doors. My question is if it will have a longer wheelbase and/or length any bigger than the Yukon XL Escalade ESV and Suburban.
they are not considering requests for large suv modification, so this april joke is to make fun of requests as they wont do anything.
There are no such requests. You’re full of it.
Of course it is.
Steve the first deliveries will be made to the “BROOKLYN BRIDGE BUICK SALES” DEALERSHIP.
Do we need another SUV? Is Buick real about the name?
Even though an April Fool’s joke, an interesting idea.
I have one on order.
Idiots abound
Is it available in the “Metallic pea” color ?
April Fool!! 🙂
Wow, talk about a serious waste of time and resources the same vehicle with the different name I mean come on now you have three names on the same vehicle brings it back to the old times Pontiac, Oldsmobile, Buick, Chevrolet why don’t they just have one name tag and just put different versions. Give us more options on that same vehicle so we can critique it the way we want it just makes more sense.
Rob doesn’t like to read
Rob:
Maybe, if you had taken the time to evaluate, instead of criticize.
You would not be an April fool!
This leads me to believe you’re probably an everyday one, as well!
My apologies, but the truth hurts.
Come on work with me I can’t do an April fools joke too!!!! Lol gotcha!!!
Well you wanted no time or resources actually reading the article, so you’re already ahead. Good job.
wow
Haha you had me all the way.
The harness was priceless
I love it. you really had me..All the time i was thinking what are the ultra environmentalist are going to think!!!!
April Fools!!!! Well played Rhian Hunt. Ha ha ha
Yup, April fools 😅
I’m soooo glad this was just an April fools joke! As a proud 2023 Yukon owner, I would be pissed if GM Buick came out with some mess like this!
So would I and I don’t even own a new Yukon. I’d be pissed just out of respect for the GMC brand. This was a good one though! Lol. The name was spot on!
Great April fools prank , but just the pic said it was a joke without even reading the story !!
Well played, well played …
Tell your CGI guy that it would look better with the traditional waterfall grill.
Oh and clearly a proper name for this (if it were real) would be Roadmaster.
You had me until “Buick Brobdingnagian“
For the people who didn’t know the Corvette Z71 was a joke, they went full on rediculous in this article. Love it.
Could be a Buick Rendezvous or a Rainier , just for old times sake !!
I currently have 2 Buick Rainiers and a new Encore GX I wish they would make another Rainier!
Has to be the absolute stupidest April fools joke I’ve ever seen or heard of!!! Tomg
They are clowning GM and should pull the post. It’s not funny. GM fans want big vehicles across all brands. Don’t mock us. We’re the ones paying their bills.
true
I could tell it was a joke right away, but it’s so well done. The wood-panel applique was a nice touch.
To make the article seem more realistic and keep with Buick’s heritage would be to call this beast the Roadmaster. That would then put the punchline further into the article and make people think that this vehicle was actually going to be available next year.
Too Funny! The idea of a 12 seat massive SUV is an interesting concept. Maybe this is a trial balloon. Loved it. I forwarded this story to friends and family.
Yes, I am incredibly gullible, I admit. I was fooled until the 2MUCHSPACE code and being strapped to the ceiling. That’s more kinky than ‘quiet luxury’.
Serious props and kudos, GM Authority!
I would seriously love a T1 based full size Buick SUV though. I wonder if an Avenir would be nicer than a Denali Ultimate.