GM’s all-electric Cadillac Lyriq EV has a new competitor in the 2023 Genesis Electrified GV70, which recently launched at retailers in select U.S. states.
Genesis, a Hyundai-owned South Korean-based luxury brand, says it is “pleased to announce that our first U.S.-assembled model has begun to arrive at retailers in 15 states” with the debut of the Electrified GV70.
The Electrified GV70 is an all-electric luxury SUV with a sleek, aerodynamic design and a signature grille that includes a hidden charging port. The GV70 rides on 20-inch alloy wheels and comes in a choice of four exterior colors, including black, silver, and two different grays. The front includes Genesis’ horizontally split “Two Line” headlights, while the rear features a minimalist bumper and skid plate.
Inside, Genesis has provided the Electrified GV70 with premium materials and design. The dash includes a display measuring 14.5 inches diagonally. Seats are upholstered in leather, and other interior fabrics include suede, tricot, wool, and microfiber. Both front and rear seats are heated and ventilated, while the technology comprises several modern safety and convenience features.
The Electrified GV70 is currently available in very limited numbers at Genesis retailers. The 15 states where the GV70 was released so far include, in alphabetical order, Arizona, California, Colorado, Connecticut, Louisiana, Maryland, Massachusetts, Nevada, New Jersey, New York, Texas, Utah, Virginia, Washington, and Wisconsin.
Genesis says its new EV SUV has an EPA-estimated range of 236 miles. Its powertrain has an all-wheel drive dual-motor configuration developing 429 horsepower. Power can be increased to 483 horsepower for 10 seconds by engaging Boost Mode. The vehicle carries a starting MSRP of $65,850. Electrified GV70 units sold in the U.S. are assembled at a Genesis production facility in Montgomery, Alabama.
GM Authority published exclusive spy shots of GM benchmarking the Genesis GV60 electric crossover back in October 2022. It’s believed GM benchmarked the GV60 because it is working on a sub-Lyriq crossover EV. Furthermore, GM Authority spied a prototype of this upcoming model undergoing testing, capturing images of a vehicle with approximately the dimensions of the Cadillac XT4.
Now, the Electrified GV70 appears to be a direct competitor to the Cadillac Lyriq. The Lyriq AWD currently offers better performance than its Genesis rival at 500 horsepower and 450 pound-feet of torque. These figures will be pushed even higher with the upcoming release of the Cadillac Lyriq-V, though exact horsepower and torque ratings aren’t available at this time.
As a reminder, the Cadillac Lyriq is powered by GM Ultium batteries and GM Ultium Drive motors, with powertrain output rated at 340 horsepower for RWD models and 500 horsepower for AWD models. Range-per-charge is greater than 300 miles, while the EV rides on the GM BEV3 platform. Production takes place at the GM Spring Hill plant in Tennessee.