mobile-menu-icon
GM Authority

1969-1970 Pontiac GTO Judge Value On The Rise

It’s not always easy to make the right investments, with no shortage of advice and factors to consider. However, when it comes to making a fun investment, a classic muscle car feels like the perfect fit. Now, a new report indicates that the 1969 through 1970 Pontiac GTO Judge might be the way to go in that regard.

The Judge sticker on a 1970 Pontiac GTO.

According to Hagerty, the 1969 through 1970 Pontiac GTO Judge was among the top five vehicles with the biggest gains in value over the course of the first quarter of the 2023 calendar year. Per the Hagerty report, the 1969 through 1970 Pontiac GTO Judge showed a 36-percent increase in value during the time period. The report states that the impressive 36-percent value increase is specific to models equipped with the high-performance Ram Air IV engine.

Apparently, the muscle car market has been highly volatile and nuanced this year, with some models showing an impressive increase in value, and other models actually decreasing in value. However, with regard to the 1969 through 1970 Pontiac GTO Judge, examples tended to exceed their condition-appropriate price guide estimates.

According to Hagerty, high-spec models in exceptional condition continue to command strong prices in the collector market. However, Hagerty also indicates that it’s unclear what the muscle car market may look like in the future, as the mix of overall prices could indicate that the segment is approaching something of a price peak.

Production of the Pontiac GTO began in 1963, with the second generation lasting between 1968 and 1972. The judge model was introduced for 1969. The Pontiac GTO nameplate is credited with originally popularizing the muscle car segment.

The other models listed in the report include the 1968 through 1973 Mercedes-Benz 220 (up 40 percent in value), the 1962 through 1972 Ford F-Series pickup (of 37 percent in value), the 1946 through 1948 Pontiac Streamliner (of 35 percent in value), and finally, the 1973 through 1980 Ferrari Dino 308 GT4 (up 33 percent in value).

Subscribe to GM Authority for more Pontiac GTO news, Pontiac news, and around-the-clock GM news coverage.

Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. I am a 1955 baby boomer and have owned several hot Camaros and Chevelle SS’s and enjoy watching the car auctions. Have you noticed how cheap Model T’s and prewar vehicles are at auction today? Many boomers have the $ to buy what they had in their much younger days, but we are aging or passing on now. The value of these cars will go down as we move on from this world as the nostalgia for getting their cars back drove pricing up, as did previous generations favorite cars. I raised my now 22 year old son to love these cars and we bought him a new 2017 Camaro RS when he was 16, but he is an exception. You never see these and many real muscle cars in local car shows anymore. They are now in expensive collections, museums, or move from one auction to the next. Time marches on.

    Reply
    1. Model Ts are also useless . Some 16 year old gonna want to drive that ? Never

      Reply
  2. When I look through Hemmings, values of any of the collector cars have gone up, across the board, over the last 2 years. Most are way out of my reach.

    Reply
  3. “Take a Kid To a Car Show”…was always a great idea. My kids loved it and gained an appreciation especially for the design of vintage cars as well as the vigilance & skill needed to maintain one. We always had a ‘vintage’ car of some sort while my kids were growing up. It’s an expensive hobby without question, either monetarily or in time spent. Unless it’s a true ‘classic’ you get what you pay for in most cases….. As far as the ‘cost’ … all I can say is the times we all had together with these cars and at shows is priceless.

    Reply
  4. Love you Nailhead, My thoughts exactly.

    Reply

Leave a comment

Cancel