GM delivery and light EV commercial vehicle subsidiary BrightDrop has partnered with RollAway Hospitality LLC to launch the latter’s “luxury accommodation on four wheels,” electric vans equipped as lodgings and supported by various hotel-like services.
The RollAway EV-Van is an EV camper van designed to serve as a mobile hotel room or suite. The company uses the BrightDrop Zevo 600 commercial electric van platform to provide emissions-free mobile lodging with a 250-mile range.
What sets the RollAway EV-Van apart from an ordinary camper van rental is the lineup of services offered to guests. Customers who rent the RollAway van will receive a farm-to-table breakfast each morning, delivered from nearby sustainable farms. They can also use the RollAway app to order room service, while making use of high-speed Wi-Fi Internet connected via Starlink satellite.
Guests will eventually be able to get “housekeeping on the go” services in their modified BrightDrop van, including cleaning and exchange of used linens for fresh ones. This specific service is not yet active, but RollAway says it is “coming soon.”
RollAway is based in Sunnyvale, California, and as a result its BrightDrop camper van and associated five-star hotel services will be available in California first. The Golden State currently has the highest number of public Level 3 fast chargers in the U.S., making it the most practical state for running an EV van as well.
The RollAway van will enable visiting the state’s numerous tourist attractions and destinations. The service will be available first in the San Francisco Bay area, though RollAway plans expansion to the rest of California and to other states.
RollAway van interior
RollAway plans three initial variants on its “hotel room” camper van, all using the BrightDrop platform. These include the two-person GlampVan, the four-guest QuadVan, and the ritzy LuxVan, which offers more room and upgraded furnishings.
As noted, the van used for the RollAway EV camper van is the BrightDrop Zevo 600, a vehicle featuring 600 cubic feet of space behind the front seats. The Zevo 600 is equipped with a wide range of standard safety features, including Front and Rear Park Assist, Automatic Emergency Braking, Forward Collision Alert, Following Distance Indicator, Front Pedestrian Braking, and other safety technology.
The BrightDrop Zevo 600 is motivated by GM Ultium batteries and GM Ultium Drive motors. Production takes place at the GM CAMI plant in Ingersoll, Canada and kicked off in December 2022 after a massive retooling effort at the facility.
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Comments
It’s an…..interesting idea to monetize EVs, but the issue is with the marketing. Look at the second image — if that camper rolled 6 feet forward, it’s getting stuck, and who is going to tow that away? It doesn’t have the ground clearance for the rugged outdoors.
This is the smartest ev idea so far, when it goes dead or your waiting 8 hours to charge you have somewhere to sleep or kick back, lmao
Great concept and article! I love the BrightDrop idea! Innovative. Good job GM! Please provide more articles and pics on the BrightDrop project. Thanks for sharing.
How long before Sand Francisco Mayor London Breed uses SF tax dollars to house the city’s constant influx of homeless individuals in luxury campers? So she can exclaim “we got them off the streets!”
An fair, easy and EQUITABLE solution to support homeless individuals: A “geographic means test”. Only support them WHERE they became homeless.
Make all homeless support programs FEDERALLY funded, locally mandated and with the SAME standard benefits available EVERYWHERE.
Then require that local jurisdictions who spend those federal funds ONLY do so to support people where they initially became homeless.
It is an unsustainable model to support homeless people wherever they chose to migrate, regardless of where they actually lived when they became homeless.
Just look at San Francisco to see this decades-long disaster unfolding. SA city spending millions to support homeless people there, many who came from other areas. When those same funds could support 10 times as many people in the cheaper geographic areas where they originally lived!
Just because an individually WANTS to live somewhere does not mean the other people already living there should be forced to financially support them 100%.
And all for only $800 a night!