General Motors is expanding its customer service facilities with the aim of providing better after-sales service in South Korea, renovating the existing location and building a new service center in that country.
The automaker’s South Korean subsidiary has just announced the upcoming renovation completion of the GM Seoul Service Center located in the Yangpyeong-dong town of the greater Seoul area, which has been totally redesigned with advanced technologies to improve the ownership experience for its local customers. At the same time, the company announced the construction of a new GM East Seoul Service Center in the South Korean capital.
The new GM East Seoul Service Center recently began construction as an additional facility for direct customer contact to support and strengthen GM Korea’s Premium services, especially focused on the portfolio of high-end imported vehicles. In fact, the GM subsidiary revealed that it plans to further expand its line of imported premium products with the launch of new SUVs and pickups starting this year.
Unlike the previous Chevrolet Seoul Service Center which only offered vehicle maintenance, both the revamped GM Seoul Service Center and the upcoming GM East Seoul Service Center will provide a more complete and personalized customer experience through a comprehensive care package, ranging from sales to maintenance, with vehicle showrooms, service areas, offices and a cafeteria.
As such, both facilities share a similar format comprised of a building up to nine stories above ground and three basement levels, with state-of-the-art design including the new GM logo, with a three-dimensional glass façade at the new GM East Seoul Service Center. The two service centers will have a reception area on the first floor and vehicle sales showrooms on the first and second floors.
While the company has yet to reveal details, the revamped GM Seoul Service Center is likely to remain primarily focused on the Chevrolet brand, while the new GM East Seoul Service Center under construction for “premium customer service” will focus on Cadillac and GMC brands. In any case, the official opening of the first building and more details about the construction of the additional center are expected to be announced soon.