Detroit Chevy Dealers Salute Landmark Lighthouse, But Get A Detail Wrong

Many dealerships like to showcase popular vehicles in front of well-known local landmarks in an attempt to drum up interest in favored products. A majority of the time, this goes over relatively well with the public, but Detroit Metro Chevy Dealers made a slight mistake in a recent social media post, where it published the picture of a Chevy Silverado parked in front of the Fort Gratiot Lighthouse.

According to a report from Detroit Free Press, the original social media post featured an edited beam of yellow light that was grafted onto the lighthouse, potentially intended to accentuate the lighthouse behind the pickup truck. However, a few eagle-eyed scrollers noted that the popular landmark actually emits a green light.

“Fort Gratiot Lighthouse has a green light,” someone wrote in the comments of the post. “It was changed to green in 1934. This green light was installed so ships could tell the difference between the lighthouse light and train headlights of the engines that were going to the paper mill and other industries along the riverfront.”

The Fort Gratiot Lighthouse stands at 82 feet tall, and sits at the entrance of the St. Clair River from Lake Huron. First built in 1825, it was demolished during a bad storm in 1828, and was later rebuilt in 1829. Currently, it stands as Michigan’s oldest lighthouse.

The green beacon can be spotted from 14 miles off the coast, and emits a half-second flash of light every six seconds.

A Chevy spokesperson later confirmed that the post was updated to include the correct beacon color.

While this may be a humorous mishap, it’s worth noting that we all make mistakes, and the dealer group took this gaffe in stride by correcting the social media post shortly after learning it was incorrect.

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