All-New Buick Electra E5 Interior Design Revealed In China46
Two months after the world debut of all-new Buick Electra E5 in China, General Motors has just revealed the interior design of Buick‘s upcoming all-electric crossover in the Asian country.
The automaker has finally revealed interior design details for the all-new Buick Electra E5 EV, the first member of new global Electra family of electric vehicles to introduce the brand’s Pure Design language. In fact, the Electra E5 features the most refined and technologically advanced cockpit ever developed by Buick, debuting a massive 30-inch free-form OLED screen, the new Virtual Cockpit display and other innovations such as 5G connectivity.
“The interior of the Electra E5 really captures the Buick brand’s Pure Design philosophy, with clean and sculptural surfacing, excellence in details and seamlessly integrated technology,” said Executive Director of SAIC-GM PATAC Design, Matt Noone. “The Electra E5 stays true to what Buick sculptural beauty design stands for, representing an exciting evolution in the era of electrification. It will stand out in its segment and resonate strongly with mainstream EV buyers,” he added.
GM claims that the all-new Buick Electra E5’s interior will immerse passengers in a premium experience, taking the brand’s unique floating design philosophy to a new level. In particular, the dash is segmented into sculpted layers that give it a sophisticated simplicity and houses the segment’s only 30-inch EYEMAX 6K curved OLED display, with the latest industry components and the next-generation Buick eConnect system.
Additionally, the Buick Electra E5’s cabin was designed to optimize space and includes high-quality materials with micro-perforated leather, multiple brushed aluminum accents and soft-touch plastics. Highlights include the “sculptural” shape of the front seatbacks, a new steering wheel design, floating center console, 121-color surround ambient lighting, and improved Buick QuietTuning insulation technology.
The all-new Buick Electra E5’s technology package adopts Buick’s new Virtual Cockpit, which combines the massive central display module and 12.6-inch head-up display that duplicates critical driving data. The Electra E5 also features a Qualcomm Snapdragon 8155 chip and 5G technology that offers fast data transmission, smoother operation, and over-the-air updates to multiple vehicle modules at the same time.
The all-new Buick Electra E5 is scheduled to officially launch in China in the first half of this year as the brand’s first vehicle based on GM’s Ultium Battery and Ultium Drive propulsion technology. The new all-electric Electra E5 is also expected to be introduced in North America sometime during the 2024 calendar year.
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Not a fan of the front fascia the rest look very appealing inside and out, I particularly like the detail on CHMSL detailing the new Buick logo
Grill and dash boring. Good enough for China, but won’t make the cut for AMERICANS!
Always know it’s going to be an intelligent comment when they do random all-caps.
So tired of the FOX patriotism. Like it or not China is building the World’s best EVs and selling them cheap–SAIC’S MG is a good example and it’s EVs are top of the charts in Europe.
Luckily, GM is well positioned to tap Asian talent between Pan Asian Center, PATAC & S Korean operations plus the dynamism at play in the US. I thought selling Russelheim would equal disaster for GM but the automotive center of gravity has shifted.
And I’m tired of CNN anti-American leftism, so what? What exactly is “FOX patriotism” and what does that have to do with one’s automotive opinion? Take your thoughts elsewhere.
What are you for China? You are a disgrace man. Remember China intentionally gave us corona virus as a weapon of war. That’s the problem with you guys, keep making excuses for a piece of crap communist country . Face it USA is the best place in the world to live. If you disagree there’s the door buddy
This is probably the best overall interior (Non High End Cadillac) that GM has done.
Kudos to the GM Design team. As I have been stating for years here, the move to BEV’s will finally make GM a modern automaker again. They were so far behind in interiors it was just awful.
Even Bob Lutz was calling them out while collecting a check from the Company Lol
Beautiful! I’m ready for some of these new Buicks to come to US dealerships
The new interior has very nice flow, unfortunately it does not flow into a full size vehicle. and to use the Electra Name on such a EV is a disgrace to the Buick Heritage. Bring back a real car…………..
Ye of little faith, The Cadillac CT6 in my view will be keep in production in China on the EV platform used for the
Celestiq since sedans are still popular in Asia. This leaves room for a Electra flag ship Sedan imported from China priced slightly below the CT6 EV also imported from China.
The Electra 5 will sell like pancakes, it will be priced well below the $80K price cap for the $7,500 Fed rebate on SUV’s and with state rebates will be supply constrained.
Again China…I really don’t care about that or the CUV/SUV craze that most of the makers, especially GM, are on. I want a full-sized luxury sedan.
Don’t the automakers know that there are still people who want a full-sized sedan and not the fugly box on box CUV/SUV things that they are attempting to shove down the buyers throats.
I could care less about what China is getting. This China partnership is killing American buyers wants for vehicles and we are being forced into the CUV/SUV market since that is all they are going to build. I’m done with GM and I have bought GM products for 60 years.
I love my XTS V Sport. Not a fan of the suv crossover crap they are imposing on us.
You aren’t going to be getting many Sedans out of any company… more and more CUVs are being made because they provide people with a higher riding height, more storage, and flexibility.
people who want sedans are also shrinking.
Just because YOU want them doesn’t mean most Americans do. If you truly think a company like GM doesn’t do exhaustive amounts of market research before choosing what to make you’re out of your mind. Again, GM is being smart following what younger buyers want…they’re the ones that will be around for 60 more years.
As a millennial, I don’t care for crossover crap.
Interior design very nice, not particularly satisfying with the exterior, Buick needs to go it’s former European designers of the Insignia for a more stylish appeal
the smaller Electra E4 has the best exterior styling.
Exterior more boring than the EV Blazer. But I guess another word for that is “refined” and maybe appeals to the Buick crowd.
The interior is way better than the blazer EV interior though. Where the Blazer EV interior is loud and busy and too much bling.
At least the Blazer runs on real power not woke power.
They both run on Ultium. Are you okay?
I’m sorry, but what part of the Blazer EV exterior is boring??
Yea I’ll admit I’m the minority. I just prefer how a sedan looks.
yeah, admit, so as usual people do to me, made dislikes at all comments above
I do to but vehicles are tools and I am more about function than looks, so in that case a CUV wins hands down unfortunately. Barely anyone buys wagons. Gotta sell what the people buy. Maybe this will be cyclical and sedans will come back down the road, but it will be a ways down the road if they do.
Some people use cars for more than just tools and like to cruise
GM named it after a military rank??
Looks very similar to my 1960 Electra dashboard.
If you like SUV/CUV’s, then the outside of this looks quite nice to me. But I’ll wait for a sedan thank you. And to all those above who keep saying sedans are dead, you are totally wrong. Even with the huge push by all the brands and dealers all but refusing to stock a sedan, the USA saw more than 3 million sedans sold in 2021 and I think the 2022 numbers are about the same or higher. Also, there are a few brands out there introducing new sedans and bringing more to market. Of all the brands out there, Buick is the one who truly needs and deserves a couple nice sedan models to sell along side their crossovers.
As for the interior of this one, I just don’t see it. Instead of hating on the huge screens that I dislike, I’m going to take a different approach. Instead I’m asking those who seem to love this dash/screen to help me understand how it looks nice? Are you just so into large screens that you overlook the entire thing jutting up from what seems to be an otherwise attractive dash? I seriously don’t understand how anyone can like these, so I’m truly asking for others to articulate on this. And then you have the head’s up display on this one where it looks like they forgot it and just stuck in on top of the dash at the last minute. I truly see nothing attractive or better on this interior over the 2022 Envision or Enclave interiors and in fact find it a true step backwards.
Hopefully the new Enclave interior looks like this
i’m genuinely impressed with that interior. especially given that its buick. this needs to be the standard for buick interiors across the board in the US if gm really wants people to see buick as premium. if this comes to the US as rwd / awd with that same interior, i might actually consider it in the future.
Is this the same OLED screen from the Lyriq, just turned upside down?
The headlights seem racist to me. Interior is good.
Lol. The far left thinks everything is racist. I get your humor