The automaker has finally revealed interior design details for the all-new Buick Electra E5 EV, the first member of new global Electra family of electric vehicles to introduce the brand’s Pure Design language. In fact, the Electra E5 features the most refined and technologically advanced cockpit ever developed by Buick, debuting a massive 30-inch free-form OLED screen, the new Virtual Cockpit display and other innovations such as 5G connectivity.
“The interior of the Electra E5 really captures the Buick brand’s Pure Design philosophy, with clean and sculptural surfacing, excellence in details and seamlessly integrated technology,” said Executive Director of SAIC-GM PATAC Design, Matt Noone. “The Electra E5 stays true to what Buick sculptural beauty design stands for, representing an exciting evolution in the era of electrification. It will stand out in its segment and resonate strongly with mainstream EV buyers,” he added.
GM claims that the all-new Buick Electra E5’s interior will immerse passengers in a premium experience, taking the brand’s unique floating design philosophy to a new level. In particular, the dash is segmented into sculpted layers that give it a sophisticated simplicity and houses the segment’s only 30-inch EYEMAX 6K curved OLED display, with the latest industry components and the next-generation Buick eConnect system.
Additionally, the Buick Electra E5’s cabin was designed to optimize space and includes high-quality materials with micro-perforated leather, multiple brushed aluminum accents and soft-touch plastics. Highlights include the “sculptural” shape of the front seatbacks, a new steering wheel design, floating center console, 121-color surround ambient lighting, and improved Buick QuietTuning insulation technology.
The all-new Buick Electra E5’s technology package adopts Buick’s new Virtual Cockpit, which combines the massive central display module and 12.6-inch head-up display that duplicates critical driving data. The Electra E5 also features a Qualcomm Snapdragon 8155 chip and 5G technology that offers fast data transmission, smoother operation, and over-the-air updates to multiple vehicle modules at the same time.
The all-new Buick Electra E5 is scheduled to officially launch in China in the first half of this year as the brand’s first vehicle based on GM’s Ultium Battery and Ultium Drive propulsion technology. The new all-electric Electra E5 is also expected to be introduced in North America sometime during the 2024 calendar year.