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All-New Buick Electra E5 Interior Design Revealed In China

Two months after the world debut of all-new Buick Electra E5 in China, General Motors has just revealed the interior design of Buick‘s upcoming all-electric crossover in the Asian country.

The automaker has finally revealed interior design details for the all-new Buick Electra E5 EV, the first member of new global Electra family of electric vehicles to introduce the brand’s Pure Design language. In fact, the Electra E5 features the most refined and technologically advanced cockpit ever developed by Buick, debuting a massive 30-inch free-form OLED screen, the new Virtual Cockpit display and other innovations such as 5G connectivity.

“The interior of the Electra E5 really captures the Buick brand’s Pure Design philosophy, with clean and sculptural surfacing, excellence in details and seamlessly integrated technology,” said Executive Director of SAIC-GM PATAC Design, Matt Noone. “The Electra E5 stays true to what Buick sculptural beauty design stands for, representing an exciting evolution in the era of electrification. It will stand out in its segment and resonate strongly with mainstream EV buyers,” he added.

GM claims that the all-new Buick Electra E5’s interior will immerse passengers in a premium experience, taking the brand’s unique floating design philosophy to a new level. In particular, the dash is segmented into sculpted layers that give it a sophisticated simplicity and houses the segment’s only 30-inch EYEMAX 6K curved OLED display, with the latest industry components and the next-generation Buick eConnect system.

Additionally, the Buick Electra E5’s cabin was designed to optimize space and includes high-quality materials with micro-perforated leather, multiple brushed aluminum accents and soft-touch plastics. Highlights include the “sculptural” shape of the front seatbacks, a new steering wheel design, floating center console, 121-color surround ambient lighting, and improved Buick QuietTuning insulation technology.

The all-new Buick Electra E5’s technology package adopts Buick’s new Virtual Cockpit, which combines the massive central display module and 12.6-inch head-up display that duplicates critical driving data. The Electra E5 also features a Qualcomm Snapdragon 8155 chip and 5G technology that offers fast data transmission, smoother operation, and over-the-air updates to multiple vehicle modules at the same time.

The all-new Buick Electra E5 is scheduled to officially launch in China in the first half of this year as the brand’s first vehicle based on GM’s Ultium Battery and Ultium Drive propulsion technology. The new all-electric Electra E5 is also expected to be introduced in North America sometime during the 2024 calendar year.

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Not a fan of the front fascia the rest look very appealing inside and out, I particularly like the detail on CHMSL detailing the new Buick logo

    Reply
  2. Grill and dash boring. Good enough for China, but won’t make the cut for AMERICANS!

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    1. Okay boomer.

      Always know it’s going to be an intelligent comment when they do random all-caps.

      Reply
    2. So tired of the FOX patriotism. Like it or not China is building the World’s best EVs and selling them cheap–SAIC’S MG is a good example and it’s EVs are top of the charts in Europe.
      Luckily, GM is well positioned to tap Asian talent between Pan Asian Center, PATAC & S Korean operations plus the dynamism at play in the US. I thought selling Russelheim would equal disaster for GM but the automotive center of gravity has shifted.

      Reply
      1. And I’m tired of CNN anti-American leftism, so what? What exactly is “FOX patriotism” and what does that have to do with one’s automotive opinion? Take your thoughts elsewhere.

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        1. True that

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      2. What are you for China? You are a disgrace man. Remember China intentionally gave us corona virus as a weapon of war. That’s the problem with you guys, keep making excuses for a piece of crap communist country . Face it USA is the best place in the world to live. If you disagree there’s the door buddy

        Reply
  3. This is probably the best overall interior (Non High End Cadillac) that GM has done.
    Kudos to the GM Design team. As I have been stating for years here, the move to BEV’s will finally make GM a modern automaker again. They were so far behind in interiors it was just awful.
    Even Bob Lutz was calling them out while collecting a check from the Company Lol

    Reply
  4. Beautiful! I’m ready for some of these new Buicks to come to US dealerships

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  5. The new interior has very nice flow, unfortunately it does not flow into a full size vehicle. and to use the Electra Name on such a EV is a disgrace to the Buick Heritage. Bring back a real car…………..

    Reply
    1. Ye of little faith, The Cadillac CT6 in my view will be keep in production in China on the EV platform used for the
      Celestiq since sedans are still popular in Asia. This leaves room for a Electra flag ship Sedan imported from China priced slightly below the CT6 EV also imported from China.
      The Electra 5 will sell like pancakes, it will be priced well below the $80K price cap for the $7,500 Fed rebate on SUV’s and with state rebates will be supply constrained.

      Reply
  6. Again China…I really don’t care about that or the CUV/SUV craze that most of the makers, especially GM, are on. I want a full-sized luxury sedan.

    Don’t the automakers know that there are still people who want a full-sized sedan and not the fugly box on box CUV/SUV things that they are attempting to shove down the buyers throats.

    I could care less about what China is getting. This China partnership is killing American buyers wants for vehicles and we are being forced into the CUV/SUV market since that is all they are going to build. I’m done with GM and I have bought GM products for 60 years.

    Reply
    1. I love my XTS V Sport. Not a fan of the suv crossover crap they are imposing on us.

      Reply
    2. You aren’t going to be getting many Sedans out of any company… more and more CUVs are being made because they provide people with a higher riding height, more storage, and flexibility.

      people who want sedans are also shrinking.

      Reply
    3. Just because YOU want them doesn’t mean most Americans do. If you truly think a company like GM doesn’t do exhaustive amounts of market research before choosing what to make you’re out of your mind. Again, GM is being smart following what younger buyers want…they’re the ones that will be around for 60 more years.

      Reply
      1. As a millennial, I don’t care for crossover crap.

        Reply
  7. Interior design very nice, not particularly satisfying with the exterior, Buick needs to go it’s former European designers of the Insignia for a more stylish appeal

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    1. the smaller Electra E4 has the best exterior styling.

      Reply
  8. Exterior more boring than the EV Blazer. But I guess another word for that is “refined” and maybe appeals to the Buick crowd.

    The interior is way better than the blazer EV interior though. Where the Blazer EV interior is loud and busy and too much bling.

    Reply
    1. At least the Blazer runs on real power not woke power.

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      1. They both run on Ultium. Are you okay?

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    2. I’m sorry, but what part of the Blazer EV exterior is boring??

      Reply
  9. I agree, the Biden administration are way too far left leaning. The left is hypocritical, talking about diversity and tolerance but cannot Listen to any other ideas. At least Trump was America first even if he had his own problems.

    Reply
    1. Ahh the clueless trolls raise their collective ugly heads from beneath the bridge.

      Think before you open your pie hole and try to add some value to the discussion. This site has nothing to do with politics. Take your garbage somewhere else.

      GM is launching this vehicle in China because Americans don’t buy Buicks. GM is a global company who has to make offerings globally in order to remain competitive across the global market. They brand and style those vehicles to suit the local market where they are launched. Of course you’d know that if you read a book or left your effin zip code.

      Reply
      1. I can see why your name is jack lol you seem like a open minded democrat lol

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      2. As for you jack , (name appropriate), I’ve forgotten more than you’ll ever know about GM and the world for that matter. You are insulting me and don’t even know me.

        Reply
        1. Seems like you have a fetish about dick(s) and the notion of jack(ing) lol you hypocrite. Ok I’m done just remember you started it lol

          Reply
        2. Surprised your last name isn’t “OFF”

          Reply
  10. Biden literally has nothing to do with this. This is all because the Chinese love Buicks more than Americans do. If you want to blame someone blame Americans. This has been going on for decades. If more Americans bought Buicks, then we’d be having these exclusives not the Chinese.

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    1. I’m well aware China loves their Buicks lol. That’s the primary reason they kept Buick after the bankruptcy of ‘08.

      Reply
    2. Biden caused outsourcing to China 47 years ago and built them up while America fell behind.

      Reply
  11. Yea I’ll admit I’m the minority. I just prefer how a sedan looks.

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    1. yeah, admit, so as usual people do to me, made dislikes at all comments above

      Reply
    2. I do to but vehicles are tools and I am more about function than looks, so in that case a CUV wins hands down unfortunately. Barely anyone buys wagons. Gotta sell what the people buy. Maybe this will be cyclical and sedans will come back down the road, but it will be a ways down the road if they do.

      Reply
  12. You do realize these designs and plans were put into place many many many years ago right? Probably right around the time Trump was in office. GM is currently working on plans for their 2028 models just to put that in perspective for you. Go find another void to scream into.

    Reply
  13. Some people use cars for more than just tools and like to cruise

    Reply
  14. GM named it after a military rank??

    Reply
  15. Looks very similar to my 1960 Electra dashboard.

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  16. Hopefully the new Enclave interior looks like this

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  17. i’m genuinely impressed with that interior. especially given that its buick. this needs to be the standard for buick interiors across the board in the US if gm really wants people to see buick as premium. if this comes to the US as rwd / awd with that same interior, i might actually consider it in the future.

    Reply
  18. Is this the same OLED screen from the Lyriq, just turned upside down?

    Reply
  19. The headlights seem racist to me. Interior is good.

    Reply
    1. Lol. The far left thinks everything is racist. I get your humor

      Reply
  20. I’m a previous Buick owner, the last one was a 2008 Allure super. Fabulous car. I like this SUV. Clea design inside and out. With a range exceeding 300 miles, count me in.

    Reply
  21. I’m a previous Buick owner, the last one was a 2008 Allure super. Fabulous car. I like this SUV. Clean design inside and out. With a range exceeding 300 miles, count me in.

    Reply

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