Just weeks after announcing the all-new 2024 Chevy Trax in South Korea, General Motors to launch Chevrolet‘s new global crossover in that country next week.
The automaker’s South Korean subsidiary announced that it will hold the 2024 Chevy Trax‘s official local launch on Wednesday, March 22nd. The event will take place at the Korea International Exhibition Center (KINTEX) located in the city of Goyang, where GM Korea has summoned local media to give them a first taste of new 2024 Trax.
Officially dubbed the “Trax Crossover Media Showcase,” the launch event for the all-new 2024 Chevy Trax scheduled for next week in South Korea will include an unveiling ceremony where local company leadership will outline the details and specific configuration of the product for that country, as well as several test drive sessions during the same day.
In particular, the all-new 2024 Chevy Trax launch in Korea will take place almost a month after the crossover’s mass-production start-up ceremony at the GM Changwon plant – which was held on February 24th. During that first month of production, all units of the 2024 Trax were built for the North American market, and have already begun shipping to the United States and Canada.
The first 2024 Chevy Trax units for the South Korean market are expected to start rolling out of the Changwon complex later this month, so the model’s arrival at local dealerships is expected in the first half of April. The new crossover represents a key part of GM Korea’s operations that will increase production and sales of the brand in that country.
The all-new 2024 Chevy Trax will officially launch next Wednesday, March 22nd in South Korea, the nameplate’s country of origin and largest manufacturing center worldwide. It is not yet clear what the exact positioning of the new 2024 Trax will be in the South Korean market, whether it will rank below the Chevy Trailblazer as in the United States, or above the subcompact crossover in the brand’s portfolio.