Last September, General Motors announced the launch of a new Chevy S10 variant as part of this year’s pickup truck onslaught in Brazil, and now, automaker has just officially revealed the new 2024 Chevy S10 Midnight edition in the South American country.
GM’s Brazilian subsidiary unveiled the all-new 2024 Chevy S10 Midnight edition for first time during a recent episode of Big Brother Brasil reality show, now in its 23rd season and one of the most successful and most watched programs in the country that Chevrolet sponsors for first time since it first aired in 1999. The 2024 S10 Midnight is the second model of brand’s aggressive strategy to reinforce its portfolio of pickups in local market of Brazil.
“This new special version of the S10 is in its final stages of development. All details and new features will be presented on the eve of the product’s arrival at Chevrolet’s dealership network,” said Marketing Director of GM Brazil, Rogério Sasaki. “The S10 Midnight will complement the midsize pickup range with a strategic role: bringing another consumer profile to the product, just as we have done recently with introduction of other versions,” he added.
The 2024 Chevy S10 Midnight’s debut represents the return of one of the most successful special editions of Chevrolet’s midsize pickup in the Brazilian market, after being first introduced for the 2018 model year. As such, the 2024 S10 Midnight is the last variant GM will release for the current third-generation model before the arrival of an all-new S10 next year.
Cosmetically, the 2024 Chevy S10 Midnight stands out with unique styling cues, such as the signature front grille and blacked-out wheels that give it a more striking appearance. In fact, the S10 Midnight combines elements of the LTZ and High Country trims, but in a single package that eliminates the roof rack and includes new black wheels, trim and logos, a full stabilizer bar, and blue LED daytime running lights.
Full details of the design and specific equipment of the new 2024 Chevy S10 Midnight edition will be revealed in the coming months as the official launch of the model in Brazil approaches, which is expected in the middle of this year. As usual, the S10 Midnight will only include aesthetic innovations and new technological features without any type of mechanical changes.