GM revealed the all-new third-generation 2023 Chevy Colorado late last July, showing off new exterior styling, an overhauled cabin, and a new powertrain as well. Critically, the 2023 Chevy Colorado is only offered in a Crew Cab / Short Box body style. Now, GM Authority has learned the reasoning behind this move straight from GM.
For those readers who may be unaware, the previous-generation Chevy Colorado was offered in a variety of different body configurations, including:
- Extended Cab / Long Box
- Crew Cab / Long Box
- Crew Cab / Short Box
By comparison, the new third-generation 2023 Chevy Colorado is only available in the Crew Cab / Short Box configuration. So why the change?
In a recent interview with GM Authority Executive Editor Alex Luft, the director of Chevrolet Truck marketing, Michael MacPhee provided some insight into the issue.
“What we did is look at where consumers are going versus where we are right now,” MacPhee told GM Authority. “Over the last 5 years, both for fleets and retail buyers, we’ve been seeing a shift towards more crew cabs and more short boxes.”
MacPhee went on to add that the move to a singular body style mirrored customer expectations regarding cabin space versus bed space.
“More customers have come into this segment from compact SUV, and customers are increasingly looking for more cabin space versus bed space,” MacPhee told GM Authority. “The use case is also changing from more of a commercial use to an ability to get out with more freedom, control and travel.”
Of course, there are other benefits to a singular body style on the business side as well, with a singular configuration streamlining both development and production for the pickup. That said, the price for the 2023 Chevy Colorado has risen substantially compared to the previous generation. Back in 2020, GM offered the base trim level Chevy Colorado in an Extended Cab / Long Box body style with 2WD and the naturally aspirated 2.5L I4 LCV gasoline engine (200 horsepower, 191 pound-feet of torque) for just $22,495. Now, with the introduction of the 2023 Chevy Colorado, the base price has risen to $30,695 for the WT trim level with 2WD and the Turbo 2.7L I4 L2R gasoline engine (237 horsepower, 259 pound-feet of torque).
As a reminder, the 2023 Chevy Colorado is also available with the 2.7L Turbo Plus gasoline engine (310 horsepower, 391 pound-feet of torque) and the 2.7L Turbo High-Output gasoline engine (310 horsepower, 430 pound-feet of torque). The second-gen GM 8-speed automatic transmission is the only transmission option.