If there’s one thing most Americans can agree on, it’s that the full-size pickup truck segment reigns supreme in the U.S. market. Now, GM Authority has learned that GMC Sierra lineup boasted the highest average transaction prices of this lucrative segment during the fourth quarter of 2022.
During Q4 2022, the GMC Sierra lineup had an ATP of $72,006. This figure places the Big Red truck lineup more than $6,000 ahead of the second-place finisher, the Ford F-Series lineup. The GMC Sierra’s corporate platform-mate, the Chevy Silverado, placed fifth overall, with an ATP just under $60,000.
| Average Transaction Price | |
|---|---|
| GMC Sierra | $72,006 |
| Ford F-Series | $65,858 |
| Ram 1500 | $63,363 |
| Toyota Tundra | $61,039 |
| Chevrolet Silverado | $59,187 |
It’s worth noting that Ram ATP figures don’t include the Ram Heavy Duty pickups. As such, the combined ATP of the Ram 1500 and Ram HD trucks would likely be higher than what’s reported here.
GMC Sierra 1500 AT4
This is good news for GM, as the Sierra is currently GMC’s most popular vehicle, selling a total of 241,522 units during the 2022 calendar year. Notably, this figure is actually down almost three percent from 2021 numbers, where the full-size pickup sold 248,924 units.
Sales Results - Q4 2022 - USA - GMC
| MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ACADIA | +229.29% | 13,942 | 4,234 | -11.52% | 53,014 | 59,913 |
| CANYON | +4.11% | 6,408 | 6,155 | +15.31% | 27,819 | 24,125 |
| HUMMER EV PICKUP | +7,172.73% | 72 | 1 | +85,300.00% | 854 | 1 |
| SAVANA | +67.53% | 7,100 | 4,238 | +44.10% | 25,569 | 17,744 |
| SIERRA | +25.42% | 72,415 | 57,738 | -2.97% | 241,522 | 248,924 |
| TERRAIN | +416.73% | 20,948 | 4,054 | +82.29% | 86,567 | 47,488 |
| YUKON | -7.60% | 13,296 | 14,390 | -6.12% | 48,220 | 51,365 |
| YUKON XL | -6.38% | 9,464 | 10,109 | +3.67% | 34,084 | 32,877 |
| GMC TOTAL | +42.34% | 143,645 | 100,919 | +7.30% | 517,649 | 482,437 |
As a whole, GM sold 517,649 GMC vehicles during the 2022 calendar year. This accounts for nearly a quarter of all GM sales in the U.S. during the same timeframe, where the Detroit-based automaker sold a total of 2,273,942 vehicles in the American market.
GMC Sierra 3500 HD Denali
As a reminder, the GMC Sierra lineup can be broken down into two offerings, the Sierra LD (light duty or 1500) and the Sierra HD (heavy duty). The 2023 GMC Sierra 1500 is available with four engines, including the turbocharged 2.7L I4 L3B gasoline engine, the naturally aspirated 5.3L V8 L84 gasoline engine, the naturally aspirated 6.2L V8 L87 gasoline engine and the all-new 3.0L I6 LZ0 turbodiesel Duramax engine. Models with the L3B engine are mated to the GM eight-speed automatic, while the L84, L87 and LZ0 are mated to the GM 10-speed automatic transmission.
Meanwhile, 2023 GMC Sierra HD models are available with two engines, including the naturally aspirated 6.6L V8 L8T gasoline engine and the 6.6L V8 L5P turbodiesel Duramax. The gasoline engine connects to the GM six-speed automatic transmission, while the diesel engine connects to the Allison-branded GM 10-speed automatic transmission. The upcoming 2024 Sierra HD refresh will bring various changes and updates, including more power and torque for the turbodiesel V8, as well as the standardization of the 10-speed across all models regardless of engines.
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Comments
When I wanted a Sierra Elevation all i could find were SLT and up. Everything else was special order.
I guess that’s one way to do it.
Maybe overpriced? Just sayin.
A much more useful metric would be with LD and HD trucks separated. Since GMC is a premium brand with minimal fleet sales, it stands to reason their ATP would be higher.
Well… over priced, mandatory $1500 additional for unnecessary OnStar Services, and only really manufacture the AT4 and Denali trims… what you expect the ATP to be.
Want an Elevation… good luck.
There are plenty of Elevations on the lot around here. $55,000 for cloth seats and the 4 banger. Want a V8? Prepare to pay $60,000 or more.
Be prepared for your throw away, engineered by an 8th grader replacement transmission to add another 6k to the “ATP.” 😐
And to think that some people here have called for GM to drop GMC due to it being basically a rebadged Chevrolet. So what – if the market believes the GMC brand is a rung above the Chevrolet brand, keep on rolling along with it.
GM’s top brass have got to be smiling big time.
GMC is a rebranded Chevrolet, that for all intents and purposes does nothing but de-content Chevrolet to justify its own existence.
Shopping for a new truck, it’s shocking how much more expensive the GMC is than the equivalent Chevy. A GMC 1500 SLT, 4wd, 5.3L w/Leather, buckets, trailer tow, etc. in black, was almost 67k on the factory sticker. A loaded Silverado 1500 LT 5.3L, 4wd w/all the same trim and equipment was more than $3500 less, on the factory sticker. The exceptionally candid GMC salesperson said that was a recent change, that for years the two trucks were within a few dollars of each other. He went on to say that it’s purely a matter of demand vs. supply right now, when that situation changes he expects bigger incentives on the GMC to account for the differences. There’s still almost no functional differences between the two brands, it’s all in standard vs optional content and asinine things like $500 for any color other than white on a GMC, while the Chevy, built in the same factories, offers 7 colors, including black, at no extra charge. The OnStar fee is equally stupid. Surprised Chevy dealers aren’t shouting this difference from the rooftops!
Maybe you should try comparing apples to apples. The equivalent Silverado is the “LTZ”, not the “LT”. I think if you compare the SLT to the LTZ, the GMC is more, but not as much more as in your comparison.
I’m not saying that GMC prices haven’t gone crazy, they have, but the Chevy’s price has jumped too. And yes, a big part of the difference between the Silverado and the Sierra, is the On Star fee GMC buyers are forced to buy.
By the way, the GMC has much higher resale values, making the difference in sticker price mute.
Water wet? I mean GMC has always priced their trucks higher than its Silverado counterpart. With very slight differences. In fact marketed it that for very long time.
Something is for sure off with the GM in Canadian Market because Sierra’s outsells Silverado’s here despite almost 10K price difference in ATPs. Might be because there is literally no stand alone Chevy dealerships Especially in greater toronto/Ontario were at least 40-50% of the entire population lives. All those brands Squished up together everywhere significantly Cannibalize each other.
Only $88,000 and change for an AT4 in Thunder Bay Ontario at Dominion motors they are nuts with these prices!!!
It used to be that Manufacturers bragged about who sells the most, or who has the most horsepower, or largest payloads.
Now it’s who can gouge the consumer the most?
Mientras no resuelvan el problema con el motor y el maldito DFM no vale la pena invertir tanto dinero